Multicultural Marketing Resources, Inc.

Enhance your Multicultural Journey with CultureBeat’s Cultural Discovery Series

Oct 02, 2023

Happy Fall! The focus of this Emerge Smarter newsletter is C+R’s Multicultural division, CultureBeat, and the introduction of our Cultural Discovery Series

Sep 21, 2023

It’s time to double down on DEI work by Norea Hoeft, The Vida Agency

If you care about progress and, more specifically, our country embracing a multiracial democracy, you are probably worried and disillusioned right now, as things seem to be sliding backwards

Sep 15, 2023

HISPANIC HERITAGE MONTH: Capturing Hispanics Hearts, Minds and Wallets by INFUSION by Castells

Hispanic Heritage Month (HHM) celebrates Hispanic Americans’ rich diversity, histories, impact, and contributions to the economy, pop culture, shaping trends and all aspects of America today and its rich past

Sep 14, 2023

Don’t miss the chance to save! 2023 ANA Multicultural Excellence Awards

This year is a special one because it marks the 25th year of the Association of National Advertisers (ANA) Multicultural Marketing and Diversity Conference, the annual “go-to” event to discuss and debate industry issues

Events

UGA Diversity & Inclusion Professional Certificate Program

Oct 4 - 25, 2023

Location: Online

Can your organization measure D&I, identify opportunities to improve, and implement them? The key to these skills is gaining an understanding of ISO-30415:2021 by earning a Diversity & Inclusion Professional Certificate from UGA Executive Education.

Learn More >

Oct 4, 2023

Hispanic Marketing Council Drops the Most Comprehensive Multicultural Study on October 4

Location: New York, NY and online

For the first time, Americans 25 and under are a multicultural majority, with the 35-and-under segment estimated to reach that milestone by the end of this year. In addition, the Gen Z multicultural majority generation has reached adulthood, joining Millennials to form a multicultural super-segment.

Learn More >

Oct 10 - 12, 2023

2023 ANA Multicultural Marketing & Diversity

Location: Las Vegas, NV

Multicultural marketing is essential when marketing to audiences with a specific cultural background. As shown in the latest Census results, the United States is more diverse and multiracial than ever.

Learn More >

Experts Directory

The Vida Agency, (TVA)

The Vida Agency (TVA) is a full-service communications company specializing in the development and execution of award-winning brand campaigns for market segments such as health, transportation, retail, consumer, public policy, and education. TVA services span research, strategy, creative execution, and reporting in support of public agencies and private corporations to collaboratively reach diverse audiences for greater cultural impact. TVA’s creative campaigns set the standard for equitable communications that authentically connect clients with audiences, resulting in widespread annual industry recognition. TVA’s recent awards include a Northwest Regional Emmy for Community Health Plan of Washington’s “Tu eres el centro/You are the center” campaign and multiple Communicator Awards for the Be Ready. Be Hydrated campaign. To learn more, please visit. https://thevidaagency.com/. The Vida Agency is proud to be a women-and minority-owned business. State WMBE: M5F0025227 Federal DBE: D5F0025227

AAAZA, Inc.

Strategic. Creative. With over eighteen years of experience in the advertising industry, these two words have defined how we manage our client portfolio and their ad campaigns.

My Code Media

My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences.

Rivendell Media

Rivendell Media is the oldest and most established LGBT Media Rep firm in America.

Speakers Showcase

Lauren Wesley Wilson

ColorComm Media Group
Founder & CEO

Lauren Wesley Wilson is an Award –Winning Diversity and Inclusion Strategist. Lauren currently serves as Founder and CEO of ColorComm Media Group and ColorComm, Inc. In 2011, Lauren founded ColorComm, Inc., the nation’s leading women’s platform addressing diversity and inclusion across the communications, marketing, media, advertising, and digital arena.

Liz Castells-Heard

INFUSION by Castells
CEO / Chief Strategy Officer

Liz Castells-Heard is CEO and Chief Strategy Officer of INFUSION by Castells, a full-service Multicultural agency that provides Fortune 500 Clients best-in-class strategic leadership and consistent results, known for their analytics, marketing strategies, first-in-kind thinking, and cultural narratives that compel ROI-Powered Ideas.

Ashleigh Williams

C+R Research
Senior Research Director

Her own cultural context and expertise illuminates her research style and enables empathic connections with consumers of various backgrounds. In addition, she helps spearhead the CultureBeat PULSE ezine at C+R and holds experience working with multicultural teens, harnessing her passion to uncover the thoughts and desires of the next generation.

Ana Villodres

C+R Research
Senior Qualitative Director

Ana is a Senior Qualitative Director who joined C+R in 2021. She manages research initiatives across industries and consumer segments. She also supports CultureBeat, the multicultural division of C+R Research, where she works on research initiatives emphasizing the U.S. Hispanic consumer.

Newsletters

Careers

Executive Director
The Library Foundation

Sep 29, 2023

Job Location Portland, OR (a mixture of in-office and remote work within Portland)

The Library Foundation seeks a dynamic Executive Director who will provide thoughtful strategic and practical operational leadership, promoting the fulfillment of the foundation’s mission.

Sep 25, 2023

Job Location New York, NY or Los Angeles, CA

Jr. Broadcast/Digital Producer
Infusion by Castells (New York or Los Angeles)

Assist in all Hispanic and African American broadcast and digital projects from inception to completion. Must have a positive ’can-do’ attitude, and highly organized with impeccable attention to detail and process.

Sep 25, 2023

Job Location New York, NY or Los Angeles, CA

Senior Producer – Hispanic Market
Infusion by Castells (New York or Los Angeles)

The Senior Producer will lead all Hispanic Market Direct Response and Brand integrated productions for the agency’s largest telecom/mobile client, which are in dual-language and leverage influencers and celebrities. Reports to the Co-Chief Creative Officer, as well as the Partner, EVP of Marketing and Strategy.

Market & Topic Authorities

Here are some examples of projects completed and how MMR can help you find information and experts to reach the disability consumer market.....or showcase your expertise.

Multicultural Market Research

With such substantial growth & opportunity, in the new reality there will be a premium on understanding Hispanic consumer behavior patterns and marketers from all industries may be required to adopt new strategies and agile approaches to messaging the right Hispanic consumers online and offline. To gain a fair share of this increasingly important segment, marketers need to know how, when and where to engage Hispanic consumers, in-language and in-culture.

Books, Reports, Essays & Downloads