Your destination for
Multicultural, Diversity + Marketing Resources
Bringing you the latest news, expert directories, jobs and events to help you plan and carry out multicultural marketing programs to reach Hispanics, African Americans, Asian Americans, Native Americans, the Canadian multicultural market, women, LGBTQ consumers and people with disabilities as well as diversity initiatives
What’s here: Multicultural Marketing News (MMRNews), “The Source Book of Multicultural Experts” directory online, Multicultural Travel News, Multicultural Entertainment News, Multicultural Speakers Showcase, Calendar of Multicultural and Diversity Conferences, Events and Webinars, job postings, recommended books and courses
Featured Articles
View All Jan 14, 2021
Discover the financial product usage and behaviors of Hispanic households in the U.S., through the lens of Claritas’ Financial Track data and Nielsen® Scarborough survey data that has been enriched with Claritas CultureCodes
Jan 14, 2021
The AAF’s Most Promising Multicultural Students program connects the advertising industry with the nation’s top college seniors
Jan 13, 2021
E-Tech 2021 delivers additional market intelligence in many different ethnicities for an enhanced overall product
Jan 12, 2021
The threat of Covid, social distancing and ‘cancel culture’ has prompted reflection, deleting what’s unnecessary, and changing the status quo from consumers shifting values, lifestyle and priorities to companies permanently going to flexible work
Events
View All
Jan 28-29, 2021
Location: Virtual
Since 1997, the American Advertising Federation (AAF) began the Most Promising Multicultural Student program to connect the advertising industry with the nation’s top multicultural college students.
Mar 16, 2021
Location: Virtual
The New York Urban League (NYUL) will celebrate its Centennial Anniversary at the 55th Annual Frederick Douglass Awards Virtual Gala on March 16, 2021.
Nov 8-11, 2021
Location: Virtual
Don’t miss this comprehensive research, advertising, marketing and communications forum, helping you better understand and serve LGBTQ consumers.
Experts Directory
View All Alexandra Arrivillaga is a true entrepreneur who embraces her Latino heritage to create successful companies, such as her latest endeavor, LatinTouch, in Chestnut Hill (MA).
Vision Strategy and Insights is a full-service research and strategic consulting firm specializing in the development and implementation of actionable research studies among general market, Hispanic, African American and Asian consumers.
Culture defines and shapes consumers, implicitly and explicitly affecting the way we interact with organizations, products and brands.
Rivendell Media is the oldest and most established LGBT Media Rep firm in America.
Speakers Showcase
View All
C+R Research, CultureBeat & LatinoEyes
Vice President
Vice President
Involved in language learning and cultural exchange since childhood, Jorge has a keen sense of cultural awareness and empathy.
Beyond his work with general population, Jorge specializes in multiculturalism and multicultural consumer research.
Vision Strategy and Insights
Founding Director
Founding Director
Michele is a creative and experienced researcher and marketer with particular expertise in advertising development and consumer engagement. Prior to forming Vision Strategy and Insights, Michele served on the management team at New American Dimensions, with specific responsibility for qualitative research design, implementation and analysis.
C+R Research
Senior Research Director
Senior Research Director
From 2012-2016, Shaili served on the Board of Directors for the Qualitative Research Consultants Association (QRCA), a global association promoting the excellence of qualitative research. She has presented her ideas at dozens of events, including QRCA, AQR, TMRE and IIEX North America.
INFUSION
President & CEO
President & CEO
Liz Castells-Heard is President/CEO of INFUSION, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi.
Market & Topic Authorities
View All Here are some examples of projects completed and how MMR can help you find information and experts to reach the disability consumer market.....or showcase your expertise.
As one of the fastest-growing demographics in the country, Asian Pacific Americans represent exciting opportunities for marketers and while at the same time presenting some unique challenges.
In 2010, the U.S. Census Bureau counted 50.4 Million Hispanics, 38.9 Million African-Americans and 14.6 Million Asians.
Here are some examples of projects completed and how MMR can help you find information and experts to reach the Asian American consumer market.....or showcase your expertise.
Books, Reports, Essays & Downloads
View All
The $3.5 Trillion Advantage: A Marketers Guide to Revenue Growth in Todays America
What’s Black About It – Insights to Increase Your Share of a Changing African-American Market
Hispanic Marketing: The Power of the New Latino Consumer
The Practical Guide to Multicultural Marketing: Best Practices for Planning and Implementing In-Language Market Strategies
