Multicultural Marketing Resources, Inc.

|REPORT| Claritas’ 2023 Asian American Market Report

May 11, 2023

This Asian American Heritage Month, Claritas is leveraging its industry-leading proprietary data sets on multicultural consumers in our latest 2023 Asian American Market Report where we share that the Asian population is a driving force in the U.S. economy,

May 04, 2023

Ethnic Technologies Celebrates Cinco de Mayo 2023

10 Facts about Cinco de Mayo

May 03, 2023

Set yourself apart by earning UGA’s online D&I Professional Certificate, Course Begins June 7, 2023

Make D&I about more than an uncomfortable conversation. Take the next step with UGA’s valuable Diversity and Inclusion professional certificate program. The program hosts live Q&A sessions with lectures and is designed for working professionals

Apr 26, 2023

Diversity is Now Newsletter by MIKADO International

We are thrilled to announce the launch of our highly-anticipated newsletter, Diversity Is Now. As a premier multicultural agency, we have gathered insights and trends from our team of industry experts, who are dedicated to the pursuit of promoting diversity

Events

UGA Diversity & Inclusion Professional Certificate Program

Jun 7 - 28, 2023

Location: Online

Can your organization measure D&I, identify opportunities to improve, and implement them? The key to these skills is gaining an understanding of ISO-30415:2021 by earning a Diversity & Inclusion Professional Certificate from UGA Executive Education.

Learn More >

Jul 26 - 28, 2023

8th Annual ColorComm Conference

Location: Miami, FL

ColorComm, Inc., the nation’s leading women’s platform addressing diversity & inclusion across the communications, marketing, advertising, and media industries, will host its 8th Annual ColorComm Conference at the Ritz-Carlton Key Biscayne in Miami, Florida.

Learn More >

Jul 27, 2023

Live Research Webinar: Results from the Community Marketing & Insights 17th Annual LGBTQ Community Survey, July 27 at 1:30pm EDT / 10:30am PDT

Location: Online

Join researchers from Community Marketing & Insights presenting key findings of CMI’s 17th Annual LGBTQ Community Survey (n=10,000+).

Learn More >

Experts Directory

Collage Group

We are curious and passionate people who believe that powerful ideas, analysis, and insights can lead to major change in our member companies. We believe that the shifting American demographic landscape is generating a new collage of consumer behaviors and patterns, and we are inspired by the possibilities of this moment.

Rivendell Media

Rivendell Media is the oldest and most established LGBT Media Rep firm in America.

illumin

illumin helps you understand the complete consumer journey. Our platform lets you select audiences, stages, ad formats, and creatives from a single screen. Plan your journey advertising campaigns at scale and harness the power of decision science and AI to uncover the best route for each consumer.

Blue PR, Inc.

Blue is a color of simultaneous meanings. It is as welcoming as the warm California sky and as distant as a cold winter moon.

Speakers Showcase

Arva R. Rice

New York Urban League
President and CEO

Arva Rice is a passionate community leader who has dedicated herself to creating pathways to success for young people with a focus on girls and women.

Anna Rossi

C+R Research
Research Director

Anna Rossi, a Senior Research Analyst at C+R Research, manages a variety of projects including shopper research, awareness, and usage research, tracking research, and CopyIQ. Anna was involved in C+R’s first big data initiative.

Liz Castells-Heard

INFUSION
CEO, Chief Strategy Officer

Liz Castells-Heard is CEO and Chief Strategy Officer of INFUSION, a full-service Multicultural agency that provides Fortune 500 Clients best-in-class strategic leadership and consistent results, known for their analytics, marketing strategies, first-in-kind thinking, and cultural narratives that compel ROI-Powered ideas.

Shaili Bhatt

C+R Research
Senior Research Director

From 2012-2016, Shaili served on the Board of Directors for the Qualitative Research Consultants Association (QRCA), a global association promoting the excellence of qualitative research. She has presented her ideas at dozens of events, including QRCA, AQR, TMRE and IIEX North America.

Newsletters

Careers

Sales Account Executives: Full Time, Hybrid

Jan 27, 2023

Job Location Hybrid - San Francisco Bay Area

KTSF seeks a driven Account Executive to be a key, engaging liaison between our television station and businesses to deliver outstanding results through the effective sales presentation of television and digital solutions. Solutions include on-air commercials, marketing partnerships, digital video streaming and much more.

Apr 14, 2022

Job Location New York, NY

Account Supervisor
African-American DRTV 360° Campaigns
Infusion by Castells (New York)

The Account Supervisor for our DRTV/Digital team will work on the Agency’s largest telecom/mobile account specializing in African American segment insights, work and process as the main contact between client and agency teams in NY and LA. Reports to the Partner, Marketing and Strategy. Ideal candidate is proactive and a problem solver with a “can do” attitude, with both strategic and executional expertise. We are looking for the right fit, so the position level can vary.

Apr 14, 2022

Job Location LA

Senior Broadcast/Digital Producer
Infusion by Castells

The seasoned producer will lead all African American Direct Response and Brand integrated productions for the agency’s largest telecom/mobile client, which leverage influencers and celebrities. Multicultural experience a plus. Reports to the Co-Chief Creative Officer, as well as the Partner, EVP of Marketing and Strategy.

Market & Topic Authorities

Here are some examples of projects completed and how MMR can help you find information and experts to reach the disability consumer market.....or showcase your expertise.

Multicultural Market Research

With such substantial growth & opportunity, in the new reality there will be a premium on understanding Hispanic consumer behavior patterns and marketers from all industries may be required to adopt new strategies and agile approaches to messaging the right Hispanic consumers online and offline. To gain a fair share of this increasingly important segment, marketers need to know how, when and where to engage Hispanic consumers, in-language and in-culture.

Direct Marketing

In 2010, the U.S. Census Bureau counted 50.4 Million Hispanics, 38.9 Million African-Americans and 14.6 Million Asians.

Books, Reports, Essays & Downloads