Multicultural Marketing Resources, Inc.

High-quality multicultural market research with determination and integrity

Nov 30, 2023

For Kai Fuentes, president and CEO of Ebony Marketing Systems (EMS), building a thriving business and providing her clients with high-quality multicultural market research comes down to two key pieces of advice her parents gave her: “Don’t give up,”

Nov 27, 2023

Join AARP New York for a Series of Free Virtual Workshops to Learn About Finance Basics!

Take charge of your financial well-being by learning the options available to get back on track financially if you suffer a financial hardship, what to do before you start investing, or how to research and purchase investments

Nov 15, 2023

Get double the bang for your buck with Lighthouse-Ameribase’s multicultural email & postal data

Lighthouse-Ameribase is pleased to announce it has been selected by 123Push to manage their email and postal database with hundreds of consumer segments, including dedicated multicultural audiences

Nov 13, 2023

Unlocking Consumer Engagement Potential with Multicultural Digital Advertising

Advertising tech keeps improving digital ads' efficiency. To stay effective, agencies, media companies, and advertisers need to make the most of available data

Events

Join AARP New York for a Series of Free Virtual Workshops to Learn About Finance Basics!

Nov 30 - Dec 13, 2023

Location: Online

Learn More >

Dec 4 - 11, 2023

Volunteer with AARP New York to make a difference in your community. Join Us Virtually to Learn More!

Location: Online

Learn how you can put your time, knowledge, and talent to good use with AARP in New York. Join us virtually to learn about local volunteer opportunities in New York.

Learn More >

Jan 31 - Feb 28, 2024

UGA Diversity & Inclusion Professional Certificate Program

Location: Online

Can your organization measure D&I, identify opportunities to improve, and implement them? The key to these skills is gaining an understanding of ISO-30415:2021 by earning a Diversity & Inclusion Professional Certificate from UGA Executive Education.

Learn More >

Experts Directory

illumin

illumin helps you understand the complete consumer journey. Our platform lets you select audiences, stages, ad formats, and creatives from a single screen. Plan your journey advertising campaigns at scale and harness the power of decision science and AI to uncover the best route for each consumer.

AAF Mosaic Center

The American Advertising Federation’s (AAF) Mosaic Center implements all of the organization’s multicultural and diversity initiatives.

Ethnic Technologies

Ethnic Technologies® is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and

AAAZA, Inc.

Strategic. Creative. With over eighteen years of experience in the advertising industry, these two words have defined how we manage our client portfolio and their ad campaigns.

Speakers Showcase

Ashleigh Williams

C+R Research
Senior Research Director

Her own cultural context and expertise illuminates her research style and enables empathic connections with consumers of various backgrounds. In addition, she helps spearhead the CultureBeat PULSE ezine at C+R and holds experience working with multicultural teens, harnessing her passion to uncover the thoughts and desires of the next generation.

Karen Sinisi

Ethnic Technologies
Director, Sales and Marketing

Karen has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets.

Ana Villodres

C+R Research
Senior Qualitative Director

Ana is a Senior Qualitative Director who joined C+R in 2021. She manages research initiatives across industries and consumer segments. She also supports CultureBeat, the multicultural division of C+R Research, where she works on research initiatives emphasizing the U.S. Hispanic consumer.

Laura Westraad

C+R Research
Senior Research Director

Laura Westraad is a qualitative bilingual moderator with over 10 years of advertising, marketing, and research experience.

Newsletters

Careers

Jr. Broadcast/Digital Producer
Infusion by Castells (New York or Los Angeles)

Sep 25, 2023

Job Location New York, NY or Los Angeles, CA

Assist in all Hispanic and African American broadcast and digital projects from inception to completion. Must have a positive ’can-do’ attitude, and highly organized with impeccable attention to detail and process.

Sep 25, 2023

Job Location New York, NY or Los Angeles, CA

Senior Producer – Hispanic Market
Infusion by Castells (New York or Los Angeles)

The Senior Producer will lead all Hispanic Market Direct Response and Brand integrated productions for the agency’s largest telecom/mobile client, which are in dual-language and leverage influencers and celebrities. Reports to the Co-Chief Creative Officer, as well as the Partner, EVP of Marketing and Strategy.

Sep 25, 2023

Job Location New York, NY

Account Director – African American Market
Infusion by Castells (New York)

The Account Director for our DRTV/Digital team will work on the Agency’s largest telecom/mobile account specializing in African American segment insights, work, and process, serve as the main contact between client and agency teams in NY and LA. Reports to the Partner, Marketing and Strategy.

Market & Topic Authorities

Here are some examples of projects completed and how MMR can help you find information and experts to reach the disability consumer market.....or showcase your expertise.

Multicultural Market Research

"With more than 67 million U.S. residents, Hispanics now represent 20% of the U.S. population. Accounting for more than half of the U.S. population growth since 2000, the U.S. Hispanic population has almost doubled in size since the 2000 Census.

Books, Reports, Essays & Downloads