Multicultural Marketing Resources, Inc.

Asian Consumer Marketing and Advertising Services Opportunity: RFP Issued by California State Lottery

Nov 29, 2022

The California State Lottery is now soliciting proposals from qualified vendors to serve as the Asian Consumer Market (ACM) Marketing and Advertising Agency. The Agency will be responsible for the strategic planning, creative development, and implementation

Nov 07, 2022

Ethnic Technologies Celebrates ”November is National Native American Heritage Month”

Ethnic Technologies, the leading multicultural marketing software and data company, celebrates "November is National Native American Heritage Month

Nov 01, 2022

C+R Research Newsletter | Micro Communities Provide Deep Multicultural Audience Insights

Greetings and Happy Fall! Our fall newsletter focuses on Communities and Panels

Nov 01, 2022

Join AARP New York for a Series of Free Virtual Workshops on Small Businesses and Entrepreneurship!

AARP New York is presenting a series of webinars to help empower the 50-plus community to start new businesses and work for as long as they need or desire. AARP members and guests are invited to join in any of the workshops offered below to receive the

Events

Experts Directory

d expósito & Partners, llc

Positioned as The New American Agency™, its expertise helps brands leverage the compelling opportunity represented by U.S. Hispanics, an ever-growing population estimated at nearly 58.2 Million, leading key markets in key categories and forever changing the face of America.

Sensis

By leaving no audience unseen, we help all clients move forward. Sensis is an integrated cross-cultural agency connecting people with brands through marketing that builds relationships across cultures. We’re 100% minority owned. 70% diverse.

AAAZA, Inc.

Strategic. Creative. With over eighteen years of experience in the advertising industry, these two words have defined how we manage our client portfolio and their ad campaigns.

Horowitz Research

As a full-service consumer insights firm with a mission for delivering insights that inspire innovation, Horowitz understands that with more consumer touch points than ever before, brands today depend on understanding how the confluence of technology, diversity, and media impacts their consumers at every point in the consumer journey.

Speakers Showcase

Arva R. Rice

New York Urban League
President and CEO

Arva Rice is a passionate community leader who has dedicated herself to creating pathways to success for young people with a focus on girls and women.

Ashleigh Williams

C+R Research
Senior Research Director

Her own cultural context and expertise illuminates her research style and enables empathic connections with consumers of various backgrounds. In addition, she helps spearhead the CultureBeat PULSE ezine at C+R and holds experience working with multicultural teens, harnessing her passion to uncover the thoughts and desires of the next generation.

Jorge Martínez-Bonilla

C+R Research, CultureBeat & LatinoEyes
Senior Vice President & Partner

Involved in language learning and cultural exchange since childhood, Jorge has a keen sense of cultural awareness and empathy. Beyond his work with general population, Jorge specializes in multiculturalism and multicultural consumer research.

Brenda Lee

Vision Strategy and Insights
Founding Director

With over 20 years of marketing, consulting, market research and business management experiences, Brenda is uniquely qualified to provide her clients superior data driven strategic consulting services. Prior to forming Vision Strategy and Insights, Brenda founded and managed The Quan Market Research – a marketing consulting company offering marketing management, research and consulting services across various industries.

Newsletters

Careers

Account Supervisor
African-American DRTV 360° Campaigns
Infusion by Castells (New York)

Apr 14, 2022

Job Location New York, NY

The Account Supervisor for our DRTV/Digital team will work on the Agency’s largest telecom/mobile account specializing in African American segment insights, work and process as the main contact between client and agency teams in NY and LA. Reports to the Partner, Marketing and Strategy. Ideal candidate is proactive and a problem solver with a “can do” attitude, with both strategic and executional expertise. We are looking for the right fit, so the position level can vary.

Apr 14, 2022

Job Location LA

Senior Broadcast/Digital Producer
Infusion by Castells

The seasoned producer will lead all African American Direct Response and Brand integrated productions for the agency’s largest telecom/mobile client, which leverage influencers and celebrities. Multicultural experience a plus. Reports to the Co-Chief Creative Officer, as well as the Partner, EVP of Marketing and Strategy.

Jan 11, 2022

Job Location Los Angeles or New York

Direct Mail and Digital Art Director
Infusion by Castells

We're looking for an experienced direct mail and digital art director who can design great work to communicate our telecom clients’ brand identity.

Market & Topic Authorities

Here are some examples of projects completed and how MMR can help you find information and experts to reach the disability consumer market.....or showcase your expertise.

Multicultural Market Research

With such substantial growth & opportunity, in the new reality there will be a premium on understanding Hispanic consumer behavior patterns and marketers from all industries may be required to adopt new strategies and agile approaches to messaging the right Hispanic consumers online and offline. To gain a fair share of this increasingly important segment, marketers need to know how, when and where to engage Hispanic consumers, in-language and in-culture.

Direct Marketing

In 2010, the U.S. Census Bureau counted 50.4 Million Hispanics, 38.9 Million African-Americans and 14.6 Million Asians.

Books, Reports, Essays & Downloads