Michael Steele, President and CEO of Advantage Communications, Inc., is no stranger to the sales and marketing industry. In fact, he is a proud product of The Coca-Cola Company marketing team. During his extensive tenure with The Coca-Cola Company, Michael held positions including: Director, Marketing Director, Multicultural Marketing Director, International Marketing (Europe, Africa and Asia) Director, Global Olympic Marketing.
With his vision of creating economic value for client partners and surrounding communities, Michael founded Advantage Communications, Inc. which is headquartered in Little Rock, AR. Advantage Communications, Inc. is a full-service, marketing, advertising and public relations agency specializing in strategic selling and corporate communications. Advantage Communications, Inc. is an advocate of sound business strategies combined with superior marketing skills. Under Michael’s leadership, Advantage Communications, Inc. has been afforded the opportunity to serve a series of local, regional and national clients including: The Coca-Cola Company Verizon Wireless Federal Bureau of Investigation Equa Water.
Michael has been touted by his peers for his experience and expertise in strategic selling. His ability to convert interest into new business opportunities has paved the way to much of his success with Advantage Communications, Inc. Michael’s selling philosophy is built on the premise of adding process to sales efforts to lead to better targeted selling and improved client interaction. He often says, “Improved efficiencies translate into more customer time and ultimately more sales!”Michael Steele earned a B.S. degree from Western Michigan University and an M.B.A. from Bowling Green State University.
Speech Topics and Titles
How To Position Your Multicultural Department for Success
Simply Smart Marketing - How To Speak To The Needs of the Multicultural Segment
Understanding the Importance of Multicultural Marketing