Tari Hartman Squire, Founder and CEO, EIN SOF Communications – the leading strategic marketing, PR, market research and special events company specializing in disability, diversity and public policy.
Tari Hartman Squire established EIN SOF in 1987 as the first strategic marketing/PR firm specializing in disability, diversity and public policy. Current/recent clients include Cingular Wireless; AOL; UCLA Anderson School of Management’s Leadership Institute for Managers with Disabilities; Microsoft; Bank of America; Walgreens; Mitsubishi Electric America Foundation; Disability Funders Network; Universal Studios (Ray DVD with DVS® for blind audiences); Nickelodeon; Smithsonian Institution; and Mattel/Toys “R” Us launch of Becky® (Barbie’s wheelchair-using friend). Her 1990 award-winning My Left Foot promotional tie-in with the Americans with Disabilities Act launched disability niche marketing.
With strategic partner Nielsen NRGi, their “Disability Community Market Research Initiative” focus groups build business cases for marketing with and employment of people with disabilities. Hartman Squire is a highly sought speaker and/or disability awareness trainer for entities like The Conference Board; National Retail Federation’s Council on Diversity; Macy’s West; Kennedy Center’s Leadership Exchange in Arts & Disability; and U.S. Department of Justice’s ADA Business Connection.
She advises AP Stylebook on disability-savvy language, is fluent in American Sign Language; is a source for and/or appeared in Adweek; Fortune Small Business; DiversityInc.; Wall Street Journal; NY Times; LA Times; ABC News 20/20; among others; co-authored Making News: How to Gain Coverage for Disability Rights, and serves on diversity/multicultural committees for the TV Academy and PR Society of America. In 1979, after employment discrimination, she spearheaded SAG Committee of Performers with Disabilities and has focused her life work on eliminating barriers and illuminating workforce and marketplace potential of America’s 54 million citizens with disabilities.
Speech Topics and Titles
Disability as Diversity-Connecting the Dots
Weaving an Accessible Welcome Mat for Customer and Employees with Disabilities
Illuminating the Infra-Red and Ultra-Violet of the Disability-Inclusive Diversity Rainbow
The Economics of Disability: $uccessful $olutions
The Disability Market: $how Me the Money
Tapping Into the Disability Workforce Pipeline
Disability Guerilla Marketing 101: Tapping the $220 billion in Buying Power
Grafting Disability onto Your Diversity Business and Cultural Imperative
Disability Culture: The Pride and the Power
Untapped Potential: Disability Consumer Market and Workforce