Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans, women business owners and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an annual directory, The Source Book of Multicultural Experts and Multicultural Travel News. The Multicultural Marketing Resources Library, located in MMR’s offices, serves as a resource center for professionals in the industry. Multicultural Speakers Showcase is the newest MMR launch.
Ms. Skriloff has been a guest speaker and moderated panels on Ethnic Marketing at the Direct Marketing Association Emerging Markets Conference; the Health & Beauty Association Global Expo; and conferences on Marketing Financial Services to Multicultural Markets, and Multicultural Markets Online. She teaches "Marketing to the New Majority: How to Reach the Multicultural Consumer," at New York University’s (NYU) School of Continuing and Professional Studies. She teaches a workshop "How to Establish Yourself as an Expert" which has been offered by The Seminar Center in NYC. She has been quoted in The New York Times, Advertising Age, The Wall Street Journal, among others on multicultural marketing, about minority and women owned businesses and regarding travel experiences in 60 countries. She has lived in Spain, Mexico, Germany and England.
Tailored Presentations / Speaking Topics:• Tailored presentation at your company - we create a tailored presentation of any length (typically one hour to one day) that focuses on your industry, your company and your specific topics you would like covered, presented to executives in your department
• Multicultural Marketing Panel - Panel can appear as part of a conference or on - site at a corporation.
Meet 3-5 top experts in a panel moderated by Lisa Skriloff. Panelists will cover the following segments (choose 3-5):
-People With Disabilities
-Women Business Owners
• Diversity Day At Your Company We can assist in providing one speaker or a full day of speakers and presentations.
• Ethnic Marketing: How to Target the Multicultural Consumer - New York University's (NYU) School of Continuing & Professional Studies offers an annual two-day multicultural marketing course, "Ethnic Marketing: How to Target the Multicultural Consumer," held in April from 9am - 5pm on Friday and Saturday. Lisa Skriloff is the class instructor and Adjunct Faculty member at NYU since 2001. The class provides an overview of multicultural market trends and cover specific niche markets (Hispanic, African American, Asian American, Gay/Lesbian, Disability, among others) featuring guest presenters with expertise in each market. See example of 2012 Agenda for Ethnic Marketing: How to Target the Multicultural Consumer.
Watch video of Lisa Skriloff, President, Multicultural Marketing Resources interviewed (during PRSA's 2010 Sliver Anvil Judging) about diversity, Census 2010 and the growth of multicultural communications.
"Multicultural Travel & Tourism", Presentation by Lisa Skriloff, Multicultural Marketing Resources, Inc. given at CMEX, Caribbean Media Exchange, which took place December 1 - 5, 2011, in St. Thomas, United States Virgin Islands (USVI).
"How Camps Can Reach Multicultural Parents," President, Multicultural Marketing Resources: See videos from the experts discussing ways Camps can appeal to Multicultural Parents
Speech Topics and Titles
Best Practices in Multicultural Marketing in the US (for international audiences)
Getting Started in Multicultural Marketing: Overview of Business Case
Getting Started in Multicultural Marketing: Resources, Organizations and Who You Need to Know
How to Establish Yourself as an Expert
The Ethnic and Niche Market Outreach Opportunity for Travel Marketers
Marketing Financial Services to Multicultural Markets (Panel)