Skriloff, Lisa

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Lisa Skriloff, President, Multicultural Marketing Resources, Inc.
Ph. 212-242-3351 | lisa@multicultural.com
www.multicultural.com

New York, NY

Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans, women business owners and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an annual directory, The Source Book of Multicultural Experts and Multicultural Travel News. The Multicultural Marketing Resources Library, located in MMR’s offices, serves as a resource center for professionals in the industry. Multicultural Speakers Showcase is the newest MMR launch.

Ms. Skriloff has been a guest speaker and moderated panels on Ethnic Marketing at the Direct Marketing Association Emerging Markets Conference; the Health & Beauty Association Global Expo; and conferences on Marketing Financial Services to Multicultural Markets, and Multicultural Markets Online. She teaches "Marketing to the New Majority: How to Reach the Multicultural Consumer," at New York University’s (NYU)  School of Continuing and Professional Studies. She teaches a workshop "How to Establish Yourself as an Expert" which has been offered by The Seminar Center in NYC. She has been quoted in The New York Times, Advertising Age, The Wall Street Journal, among others on multicultural marketing, about minority and women owned businesses and regarding travel experiences in 60 countries. She has lived in Spain, Mexico, Germany and England. 

Tailored Presentations / Speaking Topics:  

•   Tailored presentation at your company - we create a tailored presentation of any length  (typically one hour to one day) that focuses on your industry, your company  and your specific topics you would like covered, presented to executives in  your department

Examples of presentations

Getting Started in Multicultural Marketing presented to New York University Students (undergraduate course in Multicultural Marketing)

Getting Started in Multicultural Marketing Getting Started in Multicultural Marketing (11592 KB)


Marketing Your Company For Business Growth presented to small business owner participants in the NYC SBS Mentorship Program

Bradford Construction NYC SBS Mentorship Program Bradford Construction NYC SBS Mentorship Program (7022 KB)


•   Multicultural  Marketing Panel - Panel can appear as part of a conference or on - site at a corporation.  
Meet 3-5 top experts in a panel moderated by Lisa Skriloff.  Panelists will cover the following segments (choose 3-5):

   -African  American
   -Asian  American
   -Hispanic
   -LGBT
   -People With  Disabilities
   -Women Business Owners 

Hispanic Millennials and Gen-Z presented at Multicultural Retail 360 Summit, Aug 24-26, 2016, San Diego, CA

•   Diversity Day At Your Company We can assist in providing one speaker or a full day of  speakers and presentations.

•  Ethnic Marketing: How to Target the Multicultural Consumer - This course, inaugurated and taught by Lisa Skriloff for 11 years at New York University’s (NYU) School of Continuing & Professional Studies is a one or two-day multicultural marketing course. The class provides an overview of multicultural market trends and cover specific niche markets (Hispanic, African American, Asian American, LGBT, Disability, among others) featuring guest presenters with expertise in each market. This course can be presented at your corporate onsiteSee example of Agenda for Ethnic Marketing: How to Target the Multicultural Consumer.

Watch video of Lisa Skriloff Acceptance speech: 2014 Multicultural Marketing Achievement Award

Watch video of Lisa Skriloff, President, Multicultural Marketing Resources interviewed (during PRSA's 2010 Sliver Anvil Judging) about diversity, Census 2010 and the growth of multicultural communications.

"How Camps Can Reach Multicultural Parents," President, Multicultural Marketing Resources: See videos from the experts discussing ways Camps can appeal to Multicultural Parents

Saul Gitlin, EVP, Strategic Services at K&L Advertising

Daniel Ocner, Dir, Strategic Marketing & Development, MediaMorphosis

Laura Sonderup, Managing Director, Hispanidad

Rochelle Newman-Carrasco, Chief Hispanic Marketing Strategist, Walton Isaacson

Ron Campbell, Pres./CEO, Campbell Communications




Speech Topics and Titles
Best Practices in Multicultural Marketing in the US (for international audiences)
Getting Started in Multicultural Marketing: Overview of Business Case
Getting Started in Multicultural Marketing: Resources, Organizations and Who You Need to Know
How to Establish Yourself as an Expert
The Ethnic and Niche Market Outreach Opportunity for Travel Marketers
Marketing Financial Services to Multicultural Markets (Panel)





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