Recognized for shaping the way multicultural groups are portrayed in the media, Bob is often quoted as an industry expert in BrandWeek and the Atlanta Business Chronicle. The occasional speaker on the trade lecture circuit, he talks to audiences about connecting multicultural consumers to a variety of brands.
As winner of the prestigious Moss Kendrix Marketer Award, which was named after the late public relations pioneer, Moss Kendrix -- the National Alliance of Market Developers recognized Bob as having made significant contributions to the development of the African American consumer. Additionally, Bob has been named 2011 “Advertising Executive of the Year” by Target Market News, a leading authority on the black consumer market.
Bob holds an Executive MBA from Georgia State University and is a graduate of the National Minority Supplier Development Council (NMSDC), Advanced Management Education Program at the Kellogg Graduate School of Management, and the Advanced Minority Business Enterprise (MBE) program at the Tuck School of Business.
Speech Topics and Titles
Welcome to the new General Market
Targeting the African American Affluent Consumer
From Diversity to Multi-culturation
Multi-Cultural Branding In the Digital Space
Multi-Cultural Marketing: Is It Still Relevant
Multi-Cultural Marketing: Bridging the Cultural Divide