Laura is a recognized ethnic marketing expert and is a frequent keynote speaker at national and international conferences. Her writings on the subject have been featured in USA Today, US Industry Today, IFA Franchising World, ColoradoBiz and DirectLine. In 2008, the American Bar Association published her white paper “The Business of Immigrant Markets: Providing Access to Financial Services” — a guide to understanding the legal ramifications of serving undocumented individuals within the financial services industry. Laura is also the author of Hispanic Marketing in the Heartland: A Hands-on Guide.  

In addition to her writing, Laura coaches a number of regional and national organizations in cultural competency curriculums, including the Colorado State Patrol; Denver Museum of Nature & Science; Colorado Department of Transportation; North Dakota Department of Transportation; Utah State Highway Office; National Highway Traffic Safety Administration; H&R Block; Wyoming Department of Transportation; and the U.S. Army National Guard.

Laura serves her community as the Chair of the Board of Directors of The Chamber of the Américas, as a member of the Hispanic Chamber of Commerce of Metro Denver's Education Foundation Board and the Denver Mexican Cultural Center Board of Directors. She is an advisor to ACE Scholarships and History Colorado and a member of the Rocky Mountain Direct Marketing Association (RMDMA), Institute for International Education (IIE), Chicano Humanities & Arts Council (CHAC) and Association of Hispanic Advertising Agencies (AHAA), while actively mentoring an at-risk 16-year-old Latina through Save Our Youth.

 View press release announcing the addition of Laura to the Showcase here.

Speech Topics and Titles
¿Español o inglés? Understanding Language Preferences in the Hispanic Market
¿Como se dice “green” en español? Marketing Sustainable Behaviors to Latinos
Getting the Message Right: Culturally-Relevant Creative for U.S. Hispanics
Hispanic 101: Marketing to a Vibrant Community
Wagering on a Winning Campaign: A Case Study on Successful Hispanic Direct Response Marketing
Marketing Financial Services to Immigrant Communities
Traffic Safety in Diverse Communities: Creating Successful Behavior Modification Campaigns

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