Hurley, Brenda

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Brenda Hurley, Executive Vice President and Managing Partner, C+R Research
Ph. 312-828-9200 | brendah@crresearch.com
http://www.crresearch.com

Chicago, IL

Brenda Hurley is an Executive Vice President and Managing Partner at C+R Research. Brenda has over 20 years of experience in marketing research and segment expertise in youth/family, multicultural and millennial consumers.  Her clients represent some of the biggest brands in consumer packaged goods, entertainment, consumer durables, retail and the restaurant industry. 

Brenda’s drive to deliver impactful results for her clients inspires strategic thinking and innovative research designs.  She specializes in designing custom research solutions and is always looking for creative and resourceful solutions to help her clients address their most difficult research objectives. 

TMRE DESCRIPTION

It All Comes Out in the Wash: Innovative Methods for Consumer Observation and Measurement

Brenda Hurley, EVP/Partner, C+R Research

Jennifer Cox, Consumer Insights Manager, Laundry, Whirlpool Corporation

The Backstory: Capturing accurate in-home usage behavior remains a challenge.  Through unconventional and innovative solutions, Whirlpool and C+R embarked on a journey to do just that, along with measuring in-the-moment attitudes.

3 Take-Aways:

  • An innovative custom designed process for tracking items over time
  • How we gleaned insights from 90,000 hours of video 
  • Non-traditional data collection and reporting



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