Saul Gitlin is the Executive Vice President of Strategic Services for Kang & Lee Advertising, the leading Asian multicultural marketing and communications agency in the United States.
As a nationally recognized strategist in the field of multicultural marketing, Saul is heavily published and has been quoted in a wide range of media including NPR, USA Today, The New York Times, The International Herald Tribune, Advertising Age, Brandweek, and many industry-specific publications. He also regularly addresses national conferences sponsored by IIR, SRI, and industry trade groups. Prior to joining Kang & Lee, Saul worked for 10 years in senior marketing and consulting positions for multinational corporations in the People’s Republic of China, Israel, and the United States.
He is completely fluent in Mandarin Chinese, Hebrew, and French and holds a B.A. in Asian Studies from Cornell, an M.A. in East Asian Studies from Yale, and an M.B.A. in Marketing from Columbia.
Saul’s full bio and a list of his published articles are available at http://www.kanglee.com/about/bio_saul_gitlin.html.
Read articles where Saul was recently quoted:
"Marketing To Asian Americans - New Opportunities In The Asian American Market," Candy and Snack TODAY, May/June 2011
"Lunar New Year translates into profits for Asian supermarkets," cleveland.com, January 27, 2011
Speech Topics and Titles
The Rise of the Multicultural Consumer
Asian American Market 101
Researching Asian American Consumers
Advertising to Asian Americans: Beyond Translation
Direct Marketing to Asian Americans
Marketing Financial Services to Asian Americans
The Automotive Opportunity in the Asian American Market
Asian American Market - New Frontier for the Consumer Packaged Goods Industry
The Multicultural Business-to-Business (B2B) Opportunity