Cordoba, Michele

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Michele Cordoba, Founding Director, Vision Strategy and Insights
Ph. 818-261-8340 | michele@visionstrategyandinsights.com
www.visionstrategyandinsights.com

Baltimore, MD

Michele is a creative and experienced researcher and marketer with particular expertise in advertising development and consumer engagement.  Prior to forming Vision Strategy and Insights, Michele served on the management team at New American Dimensions, with specific responsibility for qualitative research design, implementation and analysis.  She also managed her own multicultural marketing and consulting firm, Visión Publicidad, specializing in consumer insights, strategic planning and creative development, particularly in the areas of civic engagement, issue advocacy and cause-related marketing.   She is a skilled writer and moderator in both Spanish and English.

Michele also brings a wealth of experience in the Spanish-language television industry, having led the consumer marketing and promotions efforts for both Univision and Telemundo stations.  In this capacity, she won three Emmy awards and helped deliver the highest news ratings in the Los Angeles market, regardless of language.

She holds an undergraduate degree in Spanish from Scripps College and a Masters degree in International Business from the Thunderbird School of Global Management. She currently resides in Los Angeles with her husband and two daughters.





Speech Topics and Titles
Strategic Consulting
Creative Development and Assessment
Media Research
Intercept Studies
Hispanic Segment (all acculturation levels)
Data Analysis and Report Writing





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