Ron Campbell is the president and chief strategist for Campbell-Communications. Campbell-Communications is an expert research and consulting company, as well as, a leader in strategy development for multicultural markets.
As the founder of a professional, research, and consulting group, Ron has provided leadership to agencies and corporations eager to create targeted marketing plans for multi-cultural segments. Ron has provided research and guidance to clients that include MDavis & Co Research, The US Census, Fannie Mae, GSD&M, Spike/DDB, and Royal Caribbean Cruise Lines,
While at “blue chip” advertising agencies Ron honed his skills developing strategies for Fortune 500 companies such as Proctor & Gamble, Richardson Vick, and Sears.
Due to Ron’s expertise and experience he has been quoted in major dailies including The New York Times, and The Baltimore Times, as well as industry specific publications such as Advertising Age and CRM Magazine. Ron has a clear vision and passion for developing successful strategies along with contributing to creative development and the overarching marketing communications strategy.
Ron holds a B.S. from New York University and an MBA from the University of Illinois.
Speech Topics and Titles
The Bi-Polar African American Market: Baby Boomers and Youth
The African American Baby Boomers; A New Growth Opportunity Market
Why Bother? African Americans Get My Baseline Message, Don’t They?
“Strategic Blending” Maximizing Limited Marketing Resources To Reach Multicultural Markets
Black Health Care Management and Communications
Youth Marketing Urban or Global?
Hip Hop Who Are You Targeting vs. Reaching?
Measuring & Evaluating Brand Relationships
Crisis Management Begins Before It Happens-Laying the Groundwork