Products and Services

Multicultural Marketing Resources (MMR) is a public relations and marketing firm, publisher and consultant. We specialize in helping corporations understand how to reach niche audiences including Hispanic, African American, Asian American, GLBT and other groups and connecting them with multicultural communications firms. Our clients include corporations, specialized advertising agencies, research firms, media, non-profits and other groups with expertise in reaching diverse audiences through multicultural communications.

MMR can offer full-service public relations representation on a retainer basis or individual public relations services on an a la carte basis.

View our rate sheet:

2014 Rate Sheet 2014 Rate Sheet (123 KB)

Full-Service Public Relations

We specialize in representing businesses with multicultural marketing expertise that are looking to develop new business through public relations. We help ad agencies, research firms, media companies, translation companies, direct marketing firms and other such communications firms to gain visibility with potential clients, directly and via trade and business press.

We work with corporations who wish to publicize their diversity initiatives and appointments and multicultural marketing news.

For a free consultation, contact us.

A La Carte Public Relations Services

Press Releases via MMRNews

MMRNews is a newswire with information on marketing to multicultural communities, upcoming events and conferences. Clients can use this highly targeted vehicle to send announcements on multicultural marketing and diversity initiatives to marketing executives and journalists in the ethnic and general media.

MMRNews is offered as a newswire service for your press releases to our database.

MMRNews is distributed free of charge to advertising, marketing and public relations industry executives, as well as human resources and purchasing officers; it provides them with resources to reach ethnic markets. Journalists from renowned publications also receive MMRNews and use it as a resource for experts and story ideas to cover a diverse America. Sign up to receive MMRnews

Learn how to:

Press Referrals

Reporters often call us looking for sources for stories regarding diversity and multicultural marketing. When reporters call us, we refer them to you.

Mailings

MMR can send out your mailing to our list of media and marketing industry contacts.

Publications

The Source Book of Multicultural Experts

This annual reference guide, first published in 1998, provides contact information for companies owned by minorities and women or that have expertise reaching those groups. The book version is available to marketing executives and journalists at conferences, by mail and on Amazon and Kindle. A searchable version is also available online here.

Read the press release.

2011_12 Source Book of Multicultural Experts 2011_12 Source Book of Multicultural Experts (50 KB)

Learn how to:

Multicultural Marketing News (MMN)

Multicultural Marketing News (MMN) is an emailed newsletter that links marketing executives to multicultural experts and journalists to expert sources and story ideas. It includes a calendar of upcoming events and special travel and entertainment issues.

Calendar of Multicultural Events

MMR compiles a comprehensive listing of multicultural marketing and diversity focused conferences and events around the globe, as well as consumer events targeting ethnic/niche audiences that are available for sponsorship. The calendar is continually updated and provides listings and contact information for conferences, seminars, expos, benefit galas and other industry events. Conference organizers have the opportunity to feature their events with a short description in our calendar e-blasts, distributed to 10,000 readers.

Learn how to list your event or to be a featured event.

Conference and Event Services

Multicultural Speakers Showcase

The Speakers Showcase features multicultural marketing and diversity experts who are available for speaking engagements. Companies can find speakers for internal workshops and corporate presentations, as well as conferences and events.

Multicultural & Diversity Conferences

We work closely with conference organizers to boost attendance, find expert speakers and generate sponsorships. Conference companies can send blast e-mails via MMRNews, profile their events in the pages of Multicultural Marketing News, be featured in the Calendar of Multicultural Events and send their brochures using our mailing list services.

Event Planning

MMR can plan and execute every element of your conference or private guest event or just selected elements such as invitations and RSVP list management. Learn more here.

Request information.

Recruitment

Job Postings

MMR's Job postings offer companies with openings in multicultural marketing a way to reach high-caliber candidates and publicize their employment opportunities to diverse professionals in the communications industries.

See job postings.

Candidate Referral

Companies can also call on MMR to tap into its network of contacts in the industry for specialized high-level recruitment searches. Contact MMR.

Consulting/Research

Consulting

MMR serves as a consultant and resource for all kinds of marketers who target, or help others target, the Hispanic, Asian American, African American, women, gay/lesbian and other niche markets. Contact us.

Research Services

Our office houses in-depth information on each niche market, as well as relevant articles and information on best practices. MMR's library can help with data on specific ethnic and cultural groups, Census and demographic information, books on the current trends in multicultural marketing, and studies on consumer buying habits and buying power.