Recommended Multicultural and Diversity Books
The MMR Library staff has compiled a list of recommended books that every multicultural marketer and diversity executive should consider for their office bookshelf.
In this section, you can view our suggested books about multicultural marketing and diversity and then purchase via links to Amazon.com.
.jpg) The Culture of Research: Insights from a 45-year practice in the design and execution of multicultural research |
 Tee-Dog and The Magic Globe: China |
 The Little Black Book of Success Workbook: Laws of Leadership for Black Women
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 Hispanic Marketing: The Power of the New Latino Consumer |
"Hustle" Marketing to Women in the Post-Recession World |
 Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers |
 Black Still Matters in Marketing |
 Diversity & Inclusion: The Big Six Formula for Success |
 Hispanic Marketing in the Heartland |
 Hispanic Marketing: Connecting with the New Latino Consumer |
 Latinization and the Latino Leader |
 Link Out: How to Turn Your Network into a Chain of Lasting Connections |
 Madison Avenue and the Color Line |
 REFRAME The Marketplace: The Total Market Approach To Reaching The New Majority |
 Seven for the Revolution |
 Source Book of Multicultural Experts 2014-2015 |
 The 85 Percent Niche - The Power of Women of All Colors, Latina, Black, and Asian |
 What's Black About It - Insights to Increase Your Share of a Changing African-American Market |
 WIN! the Hispanic Market: Strategies for Business Growth |
 Breaking Through: The Making of Minority Executives in Corporate America |
 World Class Diversity Management: A Strategic Approach |
 Good Is Not Enough: And Other Unwritten Rules for Minority Professionals |
 Latino Spin: Public Image and the Whitewashing of Race |
 Minority Rules: Turn Your Ethnicity Into a Competitive Edge |
 Transcultural Marketing |
 Religious Diversity at Work |
 Nueva York: The Complete Guide to Latino Life in the Five Boroughs |
 Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom |
 Unstoppable in Stilettos: A Girl's Guide to Living Tall in a Small World |
 Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation |
 Dive In: Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce |
 Innovate: Lessons from the Underground Railroad |
 Profit with Purpose: A Marketer's Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences |
 Many Cultures One Market: A Guide to Understanding Opportunities in The Asian Pacific Market |
 The New Mainstream: How the Multicultural Consumer Is Transforming American Business |
 Selling to Latinos |
 Cross-Cultural Selling For Dummies |
 Multicultural Customer Service |
 La Vida Rica: The Latina's Guide to Success |
 Come As You Aren't!: Feeling at Home with Multicultural Celebrations |
 How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers |
 Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative |
 Hispanic Customers for Life: A Fresh Look at Acculturation |
 Multicultural Manners: Essential Rules of Etiquette for the 21st Century |
 Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN (Routledge Studies in the History of Marketing) |
 The Original Millennial: Lessons in Leadership for the Millennial Generation
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 Invitation to the Party: Building Bridges to the Arts, Culture and Community
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 Divided We Stand: Racism in America from Jamestown to Trump
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 Marketing to the New Majority: Strategies for a Diverse World |
 Climb: Taking Every Step with Conviction, Courage, and Calculated Risk to Achieve a Thriving Career and a Successful Life |
 Autentico: The Definitive Guide to Latino Career Success |
 Contrast: A Biracial Man's Journey To Desegregate His Past |
 Designing Across Cultures |
 The Hispanic Market for Corporate America.: How to make your brand culturally relevant |
 The Grandparent Economy: How Baby Boomers Are Bridging the Generation Gap |
 Diverse Voices: Profiles in Leadership |
 Un-Bias Guide for Leaders: Unconscious Bias & Conscious Choices |
 Mixed Blessings |
 Beeline: What Spelling Bees Reveal About Generation Z's New Path to Success |
 The $3.5 Trillion Advantage: A Marketers Guide to Revenue Growth in Todays America |
 How to Work With and Lead People Not Like You: Practical Solutions for Today's Diverse Workplace |
 The Only Woman in the Room “A Diversity Road Warrior’s Inspiration for the Journey” |
 The Practical Guide to Multicultural Marketing: Best Practices for Planning and Implementing In-Language Market Strategies |
 Your Tool Kit for Success: The Professional Woman's Guide for Advancing to the C-Suite |
 Pressure Makes Diamonds: Becoming the Woman I Pretended to Be |
