Recommended Multicultural and Diversity Books

The MMR Library staff has compiled a list of recommended books that every multicultural marketer and diversity executive should consider for their office bookshelf.

In this section, you can view our suggested books about multicultural marketing and diversity and then purchase via links to

The Culture of Research: Insights from a 45-year practice in the design and execution of multicultural research

Tee-Dog and The Magic Globe: China


The Little Black Book of Success Workbook: Laws of Leadership for Black Women

Hispanic Marketing: The Power of the New Latino Consumer

"Hustle" Marketing to Women in the Post-Recession World


Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

Black Still Matters in Marketing

Diversity & Inclusion: The Big Six Formula for Success

Hispanic Marketing in the Heartland

Hispanic Marketing: Connecting with the New Latino Consumer

Latinization and the Latino Leader

Link Out: How to Turn Your Network into a Chain of Lasting Connections

Madison Avenue and the Color Line

REFRAME The Marketplace: The Total Market Approach To Reaching The New Majority

Seven for the Revolution

Source Book of Multicultural Experts 2014-2015

The 85 Percent Niche - The Power of Women of All Colors, Latina, Black, and Asian

What's Black About It - Insights to Increase Your Share of a Changing African-American Market

WIN! the Hispanic Market: Strategies for Business Growth

Breaking Through: The Making of Minority Executives in Corporate America

World Class Diversity Management: A Strategic Approach

Good Is Not Enough: And Other Unwritten Rules for Minority Professionals

Latino Spin: Public Image and the Whitewashing of Race

Minority Rules: Turn Your Ethnicity Into a Competitive Edge

Transcultural Marketing

Religious Diversity at Work

Nueva York: The Complete Guide to Latino Life in the Five Boroughs

Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom

Unstoppable in Stilettos: A Girl's Guide to Living Tall in a Small World

Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation

Dive In: Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce

Innovate: Lessons from the Underground Railroad

Profit with Purpose: A Marketer's Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences

Many Cultures One Market: A Guide to Understanding Opportunities in The Asian Pacific Market

The New Mainstream: How the Multicultural Consumer Is Transforming American Business

Selling to Latinos

Cross-Cultural Selling For Dummies

Multicultural Customer Service

La Vida Rica: The Latina's Guide to Success

Come As You Aren't!: Feeling at Home with Multicultural Celebrations

How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative

Hispanic Customers for Life: A Fresh Look at Acculturation

Multicultural Manners: Essential Rules of Etiquette for the 21st Century

Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN (Routledge Studies in the History of Marketing)

The Original Millennial: Lessons in Leadership for the Millennial Generation

Invitation to the Party: Building Bridges to the Arts, Culture and Community

Divided We Stand: Racism in America from Jamestown to Trump

Marketing to the New Majority: Strategies for a Diverse World 


Climb: Taking Every Step with Conviction, Courage, and Calculated Risk to Achieve a Thriving Career and a Successful Life


Autentico: The Definitive Guide to Latino Career Success


Contrast: A Biracial Man's Journey To Desegregate His Past


Designing Across Cultures


The Hispanic Market for Corporate America.: How to make your brand culturally relevant


The Grandparent Economy: How Baby Boomers Are Bridging the Generation Gap


Diverse Voices: Profiles in Leadership


Un-Bias Guide for Leaders: Unconscious Bias & Conscious Choices


Mixed Blessings

Beeline: What Spelling Bees Reveal About Generation Z's New Path to Success

The $3.5 Trillion Advantage: A Marketer’s Guide to Revenue Growth in Today’s America


How to Work With and Lead People Not Like You: Practical Solutions for Today's Diverse Workplace


The Only Woman in the Room
“A Diversity Road Warrior’s Inspiration for the Journey”

The Practical Guide to Multicultural Marketing: Best Practices for Planning and Implementing In-Language Market Strategies

Your Tool Kit for Success: The Professional Woman's Guide for Advancing to the C-Suite


Pressure Makes Diamonds: Becoming the Woman I Pretended to Be