Books and Studies

The MMR Library staff has compiled a list of recommended resources that every multicultural marketer and diversity executive should consider for their office bookshelf.

In this section, you will find a list of suggested books, white papers, reports, studies and downloads about multicultural marketing and diversity. These resources are available either for sale within this section, via links to individual websites, at and, in some cases, as a free download.

For additional background reading (at no cost,) make sure to visit other sections of this website such as Articles on multicultural marketing and diversity or within special sections on ethnic markets.

Your Tool Kit for Success: The Professional Woman's Guide for Advancing to the C-Suite

Pressure Makes Diamonds: Becoming the Woman I Pretended to Be


The Little Black Book of Success Workbook: Laws of Leadership for Black Women

Hispanic Marketing: The Power of the New Latino Consumer

"Hustle" Marketing to Women in the Post-Recession World


Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

Black Still Matters in Marketing

Diversity & Inclusion: The Big Six Formula for Success

Hispanic Marketing in the Heartland

Hispanic Marketing: Connecting with the New Latino Consumer

Latinization and the Latino Leader

Link Out: How to Turn Your Network into a Chain of Lasting Connections

Madison Avenue and the Color Line

REFRAME The Marketplace: The Total Market Approach To Reaching The New Majority

Seven for the Revolution

Source Book of Multicultural Experts 2014-2015

The 85 Percent Niche - The Power of Women of All Colors, Latina, Black, and Asian

What's Black About It - Insights to Increase Your Share of a Changing African-American Market

WIN! the Hispanic Market: Strategies for Business Growth