Multicultural Travel News

Multicultural Travel News newsletter (MTN) covers travel news of interest to ethnic and niche travelers and those who market to them. We write about destinations that interest multicultural travelers or have outreach campaigns to travelers of Hispanic, African American, Asian American and other cultural backgrounds; women; LGBT travelers and people with disabilities.
Multicultural Travel News is also written for leisure and business travelers looking for what to see and do and for marketing executives interested in ideas, best practices and the business case for targeting so-called "minority" travelers. We cover cities and countries, hotels, airlines, cruise lines, convention and visitor bureaus, tour operators and other travel marketers with a multicultural angle. Multicultural Travel news is written and edited by Lisa Skriloff.

African American Travelers Follow Civil Rights Movement

A new poll suggests cultural heritage plays a key role when it comes to destination selection for African Americans travelers, with more than one-third "very likely" to take a trip where stories and sites related to Martin Luther King, Jr. and the Civil Rights Movement are available.  The African American Traveler study, released by Washington, D.C.-based Mandala Research, outlines the travel habits and preferences of African American travelers, and also suggests a significantly higher percentage of these vacationers would visit more parks if they saw greater diversity among employees and visitors. "We know that some of the travel industry's greatest untapped domestic opportunities involve diverse markets, particularly the African American market," said Laura Mandala, Managing Director of Mandala Research.  "Understanding what motivates this lucrative segment will allow travel providers to refine their marketing and hiring practices, as well as better tailor their products and services." The online study conducted in December queried 1,018 African American leisure travelers who had taken at least one trip within the United States in the past 12 months that was 50+ miles away from home one-way, or where the traveler spent at least one overnight and had shared or sole responsibility for travel planning.  The study was underwritten by the U.S. Cultural and Heritage Tourism Marketing Council and Shop America Alliance, in partnership with Louisiana Travel, Visit Baltimore, The Museum Store, Hester Group, the Center for Socioeconomic Research and Education at Texas A&M, and The Henry Ford. Mandala Research is a trusted firm that offers hotel, travel & tourism market research products and services - along with expert analysis - to Fortune 500 companies, non-profit organizations and government agencies. Visit http://mandalaresearch.com.   Read more >>

Rock and Roll Hall of Fame to Open World's First Museum Exhibit Women Who Rock

The Rock and Roll Hall of Fame and Museum will open a ground-breaking and provocative new exhibit that will illustrate the important roles women have played in rock and roll, from its inception through today. Women Who Rock: Vision, Passion, Power will highlight the flashpoints, the firsts, the best, the celebrated and sometimes lesser-known women who moved rock and roll music and American culture forward.The exhibit is sponsored by PNC and Time Warner Cable. Women Who Rock will open to the public on Friday, May 13, 2011. To kick off the exhibit's opening weekend on Saturday, May 14, the Museum's annual It's Only Rock and Roll Spring Benefit Concert will feature an all-star lineup including Rock and Roll Hall of Fame Inductee Wanda Jackson and Cyndi Lauper, both featured in the Women Who Rock exhibit. Additional artists will be announced in the coming weeks. The exhibition will spotlight more than 60 artists and fill two entire floors of the museum. The exhibit will feature artifacts, video and listening stations, as well as a recording booth where visitors can film a short story or moment of inspiration related to women in rock. "This exhibit is going to illustrate the vital role women played in shaping the evolution of rock and roll," said Jim Henke, vice president of exhibitions and curatorial affairs for the Rock and Roll Hall of Fame and Museum. Women Who Rock will highlight the female spirit as the engine of creation and change in the music. Women Who Rock exhibit eras include: Suffragettes to Juke-Joint Mamas, Will You Love Me Tomorrow: The Early 1960s / Girl Groups, I Will Survive: The 1970s - Rockers to Disco Divas and Causing a Commotion: Madonna and the Pop Explosion. Highlighted artists will include Bikini Kill, Meg White, Taylor Swift, Queen Latifah, Alicia Keys and Lady Gaga. "As a leading provider of entertainment, Time Warner Cable is proud to lend its name to this ground-breaking exhibit," said Liz Watson, Senior Director of Marketing, Time Warner Cable Northeast Ohio/Western Pennsylvania. "I grew up with the music of Ann and Nancy Wilson and Stevie Nicks and their influence led me to explore the history of women in rock. This exhibition will showcase an important contribution to our culture." Exhibit runs through May 1, 2011. Visit rockhall.com for more information.  Read more >>

NYC & Company Highlights Harlem during Black History Month with Destination: Harlem

This winter, NYC & Company, New York City's tourism, marketing, and partnership organization, encourages New Yorkers and visitors alike to visit Harlem. NYC & Company CEO George Fertitta announced the grand opening of the Aloft Harlem hotel and NYC & Company's latest promotional campaign, Destination: Harlem. Aloft Harlem is the first new hotel to open in the neighborhood since 1967 and is located in close vicinity to many of Harlem's most popular attractions. Destination: Harlem runs through February 28 and highlights special events at cultural institutions throughout Harlem. The institutions include Schomburg Center for Research in Black Culture, Dwyer Cultural Center, the Harlem Stage, Shrine World Music Venue, El Museo del Barrio and the Apollo Theater. In addition, on February 28 don't miss The Apollo Legacy: Jazz! at the Museum of the City of New York. The National Jazz Museum All-Stars pay tribute to celebrated jazz legends, including Ella Fitzgerald and Billie Holiday. General admission is $5, and ticket holders also will be able to view the museum's exhibit Ain't Nothing Like the Real Thing: How the Apollo Theater Shaped American Entertainment, before and after the show. Coinciding with Black History Month, the campaign features new ways to explore the neighborhood with itineraries that list dining, culture and nightlight venues. For more information, visit nycgo.com/harlem.   Read more >>

Historic Richmond Region Honors Black History Month

The Richmond Region commemorates Black History Month with special exhibits, unique guided tours and new exhibits that encourage visitors to delve into the past and learn from our ancestors. The events include:
•    Pearls of Wisdom: Black Families and the Nobility of Everyday Living at the Black History Museum and Cultural Center of Virginia (Feb. 4-July 1) - The exhibit celebrates the wisdom in black families that has been passed down through generations, as well as the new wisdom that comes from living in a fast-paced, highly technological society. Visit www.blackhistorymuseum.org/index.html.
•    FourScore and More at the Chesterfield County Museum (opened Feb 5) - The exhibit presents the oral histories of elderly African-American Chesterfield County residents. Visitors will have the opportunity to hear stories about their early education, their families and community life, their military service and their chosen fields of work. Visit www.chesterfieldhistory.com.
•    Black History in Richmond tour offered by Segway of Richmond - Participants glide on a Segway with a guide and visit the Black History Museum and Cultural Center of Virginia, among others. Visit  www.segwayofrichmond.biz.   Read more >>

Greensboro, NC Celebrates Black History Month

Greensboro, NC has a variety of ways to celebrate the ongoing Black History Month including the following significant African-American historical attractions:
•    Charlotte Hawkins Brown Museum, the only state-supported historic site to recognize a woman and one of the first to honor an African American (www.nchistoricsites.org/chb)
•    Mendenhall Plantation, which includes one of two existing false-bottom wagons used to transport runaway slaves during the time of the Underground Railroad (www.mendenhallplantation.org)
•    February One Monument (statue of the "Greensboro Four"), a statue commemorating the A&T Four on the A&T campus, Ezell Blair, Jr. (Jibreel Khazan), Franklin McCain, Joseph McNeil & David Richmond who on February 1st, 1960 in Greensboro walked downtown and "sat - in" at the whites - only lunch counter at Woolworth's. They refused to leave when denied service and stayed until the store closed. (www.visitgreensboronc.com/attraction_details.cfm?AttractionID=129)
•    Periphery, a theater play, running until February 27th that celebrates the historic events surrounding the Woolworth's Sit-In on February 1, 1960, and focuses on how the Greensboro Four's heroic actions affected a diverse group of ordinary Greensboro citizens. (www.visitgreensboronc.com/event_details.cfm?EventID=4332)

For more information about Greensboro, NC visit www.visitgreensboronc.com.

  Read more >>

Feature Article: Mount Airy Casino Resort Begins Outreach to Asian Americans

Along with the completely brand new hotel, Mount Airy Casino Resort, which was built on the grounds of the Mount Airy Lodge, that quintessential Pocono Mountain hotel known from its heyday in the 50s and 60s, comes a 21st century marketing outlook: targeting Asian Americans.  Read more >>

Feature Article: Multicultural Arizona

Discovering what’s multicultural about Arizona is a relaxing, delicious and educational experience. First stop, the Spa at the Arizona Biltmore Resort & Spa in Phoenix for an 80 minute Native American inspired Deam Catcher aromatherapy massage. The dream catcher, a small hoop with a net, feathers and beads, used by the Woodland Indians, is placed in the room, “to catch the guest’s stresses or any negative energy,” explained Laura Geis, spa sales manager.   Read more >>

Feature Article: Promoting Puerto Rico As a Meetings and Conventions Destination - Newly Renovated Convention Center is Focus of Campaign

The First Annual Puerto Rico Tourism Investment Conference
In December, over 350 delegates were in attendance at the newly renovated Puerto Rico Convention Center for the First Annual Puerto Rico Tourism Investment Conference, hosted by The Puerto Rico Tourism Company (PRTC) and the Department of Economic Development and Commerce. The Convention Center, a $415 million endeavor, is the newest, largest and most technologically advanced meeting facility in the Caribbean.   Read more >>

Feature Article: Rediscovering Croatia (Heritage Travel)

Heritage travel is gaining in popularity and Croatia is part of the surge. Second and third generation Croatian Americans are visiting this historic country to reconnect with their roots.  Read more >>

Feature Article: The National Black Tourism Network: Little Known Missouri

Missouri has a rich heritage of African American history and tourists to the state are being encouraged to explore it along with the state's more well known attractions. In an effort to attract African Americans, campaigns from the Missouri Division of Tourism and the efforts of experts like Angela daSilva of the National Black Tourism Network (a full service travel company that specializes in tours of the African Diaspora) highlight the history and rich heritage of African Americans in Missouri.  Read more >>