Multicultural Travel News

Multicultural Travel News newsletter (MTN) covers travel news of interest to ethnic and niche travelers and those who market to them. We write about destinations that interest multicultural travelers or have outreach campaigns to travelers of Hispanic, African American, Asian American and other cultural backgrounds; women; LGBT travelers and people with disabilities.
Multicultural Travel News is also written for leisure and business travelers looking for what to see and do and for marketing executives interested in ideas, best practices and the business case for targeting so-called "minority" travelers. We cover cities and countries, hotels, airlines, cruise lines, convention and visitor bureaus, tour operators and other travel marketers with a multicultural angle. Multicultural Travel news is written and edited by Lisa Skriloff.

News Blurb: New Diversity Affluence Study Reveals Affluent African American Travel Up 30 Percent

Travel among Affluent African Americans has increased by 30 percent in the past three years according to a new research report. The study also shows approximately 60 percent of the target group takes at least five overnight business trips and two-thirds of those traveling spend a minimum of $2,000. The findings come at a time when the overall travel and tourism industry is experiencing downturns due to the current economy. "The significance of the findings is not just in the surprising fact of an increase in travel among the Affluent African American market, but also how these trends impact industries outside of traditional travel and tourism," says Andrea Hoffman, founder and CEO of Diversity Affluence. "Restaurants, advertising companies, insurance companies, chambers of commerce, and arts organizations are only a few of the ancillary industries that also benefit from the increased travel among Affluent African Americans."  Key findings in the study include affluent African Americans travel frequently and they travel with others. Despite challenging economic conditions, this group is traveling more than ever with almost half of all respondents increasing their travel over the past three years. More than three-quarters of study respondents traveled with family and friends. By marketing to Affluent African Americans, businesses reach a larger market and thus experience a greater return on investment. Diversity Affluence, a diversity research, marketing communications and business development consultancy that uniquely helps brands and businesses understand and market to affluent ethnic consumers. Visit http://diversityaffluence.com/   Read more >>

News Blurb: Philadelphia’s Hispanic Heritage Month, September 15-October 15: Month of Cultural Fiestas

Annual favorites and new cultural treasures are part of this years’ Philadelphia's Hispanic Heritage Month events. The anticipated Open Air Exhibition, a massive interactive public arts display by artist Rafael Lozano-Hemmer, lights up the celebration along the Benjamin Franklin Parkway, while on the Avenue of the Arts, The Philadelphia Orchestra brings West Side Story to the Kimmel Center. Penn's Landing's Mexican Independence Day Festival and the Puerto Rican Day Parade on the Benjamin Franklin Parkway draw thousands of people to celebrate, and the Philadelphia Phillies' Latino Family Celebration combines sporting and ethnic pride. The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside a premier destination through marketing and image building that increases business and promotes the region's vitality. For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com.  Read more >>

News Blurb: Celebrate Arizona’s Salsa Trail, Safford, AZ, September 28-29

Arizona Salsa TrailThe 6th annual SalsaFest will take place on Friday and Saturday, September 28-29 in the City of Safford, AZ Town Square. Safford’s historic Main Street will glow with hot air balloons on Friday evening as festivities begin. The SalsaFest is a celebration of everything Salsa, including an opportunity to win prizes and bragging rights in the annual Salsa Challenge. The Safford Lions Club & Foundation, September 28-29, live entertainment, eating food, watching Chihuahua races and a doggie costume contest, and sampling some of the greatest salsas in the Southwest. SalsaFest activities also include a salsa-making contest, vendors, food demonstrations, a Kidz Korner, a special Salsa Walk to benefit the Boys & Girls Club of the Gila Valley, the Hot Cars on the Salsa Trail Car Show on Main Street, Saturday sunrise Hot Air Balloon lift-off, and Jalapeño & Salsa eating competitions. The Salsa Trail is all about terrific Mexican food and the hometown friendliness you will find in the small Southeastern Arizona communities of Safford, Pima, Thatcher, Clifton, Solomon, Duncan, and York.  These communities have a dozen Mexican restaurants, a family-owned tortilla factory, and a lady growing chilies joined together by the Graham County Chamber of Commerce to make up the Salsa Trail. For more information, visit www.salsatrail.com
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News Blurb: Navajo Nation Gearing Up For Tribal Fair, Window Rock, AZ

Navajo Nation FairThe Navajo Nation Fair is an event that many people look forward to attending year after year in Window Rock, AZ. To continue this tradition, the Navajo Nation Museum Special Events Office and a host of volunteers will launch the 66th Annual Navajo Nation Fair on September 2-9th. The theme this year will be “Appreciating Tradition.” The Navajo Nation Fair will include six days of all-Indian rodeo, a country and western concert featuring Gary Allen, a traditional Navajo song and dance competition, a Navajo arts and crafts exhibition, an inter-tribal pow wow, a parade, a livestock and horticulture exhibit, a inter-tribal night performance, and other events. Navajo Nation, a rich and vibrant tribe is nestled in the heart of the Southwest and a captivating getaway for any Navajoland visitor to see. It is the Navajo people that makes Navajoland beautiful and unique. Within the four sacred mountains is the Navajo Nation Fair, which is the “Largest American Indian Fair in North America.” “The Navajo Nation Fair is the ideal place to experience American Indian culture, namely Navajo culture. So if you’re looking for a myriad of cultural excitement, make plans to join us here in the Navajo Nation capital in September.” Says Navajo Nation Fair Manager Norma Bowman. Over the years, other tribes were invited and it soon became known as the largest gathering of Indian nations in the U.S. that cultivates and nurtures indigenous expression. Today, it is a mecca and visual symphony for elegant Navajo art, dance, music, food and professional athleticism with a native touch. It is also where legends are matched with a new world of future champions vying for thousands of dollars in prize money. Visit www.navajonationfair.com.  Read more >>

News Blurb: Caribbean Hotelier Wants More Black Travelers, Soufriere, St. Lucia

Fond Doux Holiday PlantationOne of St. Lucia's popular and classy plantation resorts is putting its efforts into attracting the burgeoning African American market. “St. Lucia must continue to diversify and tailor its marketing efforts, by targeting communities of color, especially those who have a voracious appetite for all things Caribbean,” said Eroline Lamontagne, managing director of Soufriere's Fond Doux Holiday Plantation. “We are serious about this and would like to see our tourism marketers do more to attract Black and Caribbean travelers of means to our shores,” said Lamontagne. In June, Fond Doux supported the Associate Member Task Force of the National Association of Black Journalists (NABJ) during the organization's 37th Annual Convention and Career Fair in New Orleans. The Task Force is for freelance and part-time journalists, journalism educators, public relations practitioners, as well as other media-related professionals of NABJ. The National Association of Black Journalists (NABJ) is an organization of journalists, students and media-related professionals that provides high quality programs and services to, and advocates on behalf of, black journalists worldwide. Earlier this year, Fond Doux sponsored St. Lucia's 33rd Anniversary of Independence Gala in Brooklyn, New York, joining the Saint Lucia Foundation, St. Lucians in New York, the government and the private sector to celebrate the milestone. Visit www.fonddouxestate.com.

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News Blurb: Greater Fort Lauderdale Business Development Sets Its Sights on Multicultural Tourism

Greater Fort Lauderdale held their 95th annual national championships of the American Tennis Association (ATA), America’s oldest African American sports organization on July 29 – August 4 at Jimmy Evert Tennis Center in Holiday Park and the Tennis Club of Fort Lauderdale. Having the ATA tournament in Fort Lauderdale is an example of the efforts made by the Multicultural Business Development of the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB).  The CVB is setting its sights on becoming the destination of choice for major African American and organizations of color (such as the ATA, Black Tennis Hall of Fame and 100 Black Men of America) to build its headquarters and host their annual conferences which bring together thousands annually from national and global networks. Fort Lauderdale city made the debut of the redevelopment of historic Sistrunk Boulevard, a historic African American community which honors one of Fort Lauderdale’s first black pioneer doctors. The redevelopment of Sistrunk Boulevard celebrates the 10-decade-long history of the black community in Fort Lauderdale and the accomplishments and important contributions to the city. Greater Fort Lauderdale currently leads the nation in attracting Black residents and organizations in large part because of the influx of Caribbean immigrants from Jamaica, Haiti and Trinidad – one of the largest Caribbean communities in the nation with more than 500,000 residents. Visit http://www.sunny.org/visitors/events/.
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News Blurb: Barbados to Host 8th Annual African Diaspora Heritage Trail Conference

The island of Barbados will host the 8th Annual African Diaspora Heritage Trail Conference (ADHT) on September 17-19th to bring renewed focus to the rich histories of the African Diaspora. This event will unite Government leaders, officials, educators and travel/tourism professionals spanning across the globe, creating a deeper understanding of the world’s global ties as well as highlighting the island’s unique, cultural roots in the Transatlantic Slave Trade. This year’s conference, coordinated by the Barbados Ministry of Tourism, features the theme “Our Heritage, Our Identity: Uncover, Recover, Discover” and will focus on the development of one unified cross-border cultural heritage initiative to conserve the essence of African descent across global borders. Participants will have the opportunity to experience the Barbados Slave Route Heritage Trail - Freedom Footprints: The Barbados Story, which illustrates Barbados’ commitment to preserving the rich histories and heritage of the African Diaspora. The event, which will be held at the Lloyd Erskine Sandiford Centre, is endorsed by the United Nations Scientific and Cultural Organisation (UNESCO). The island of Barbados offers an authentic Caribbean experience with its exceptionally rich culture and history rooted in remarkable landscapes. For more information on the event, visit www.adhtbarbados.com. For more information on traveling to Barbados visit www.visitbarbados.org.

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News Blurb: Influential African American Artists and their Legacies Celebrated at Lincoln Center Out of Doors through August 12

Lincoln Center Out of DoorsLincoln Center Out of Doors, from July 25 to August 12, features 100 free performances across the plazas of Lincoln Center in New York. Eighteen premieres and debuts highlights the three weeks of this latest edition of one of the country’s longest-running, free, outdoor festivals. Influential African American artists and their legacies are celebrated with a number of concerts, starting with opening night, featuring Nile Rodgers and the CHIC Organization, and concluding on the final Sunday of Out of Doors with an all-star gathering for soul-jazz pioneer, social activist and self-proclaimed “bluesologist” Gil Scott-Heron who died in 2011. Other performances include Valerie Simpson and friends paying tribute to Nick Ashford, Gospel and Soul king, Otis Clay and The Platinum Band, R&B singer, Lenny Williams and Willie Mae Rock Camp for Girls All Stars Band, a multigenerational group celebrating Sister Rosetta Tharpe, Nina Simone and other great female musicians of color. Visit LCOutofDoors.org.  Read more >>

News Blurb: Southwest Airlines Announces Third Annual, Award-Winning Diversity Summit, August 2, Dallas, TX

Southwest AirlinesSouthwest Airlines announces its third annual, award-winning Diversity Summit held on August 2 in Dallas at the airline's headquarters. Themed "LUVing Employees, LUVing Communities," the summit will gather executives from North Texas Fortune 500 companies to join the conversation about Diversity and Inclusion initiatives, foster new opportunities, and explore best practices. "Southwest is proud to host our third annual Diversity Summit to help increase awareness and show appreciation of cultural and lifestyle differences within the workforce," said Ellen Torbert, Southwest Airlines Vice President of Diversity and Inclusion.  "At Southwest, we pride ourselves on giving our Employees the Freedom to be themselves. Attendees will hear from Diversity experts on topics such as dispelling misperceptions and stereotypes and learning best practices around fostering diversity and mutual understanding in the workplace.  Additionally, Colleen Barrett, Southwest Airlines President Emeritus, will discuss how Southwest's Corporate Culture was built on the tenet that Employees should always treat each other with respect and dignity. The Southwest Airlines Diversity and Inclusion Summit was created and is hosted by the airline's Diversity Council. Visit www.southwest.com.  Read more >>

News Blurb: Visit Oakland Announces Launch of First Advertising Campaign For Multicultural Tourist to Oakland, CA

OaklandVisit Oakland is pleased to announce the launch of its first advertising campaign for tourism to Oakland. Well-known local representatives such as Tim Westergren, founder of Pandora, Goapele, soul/R&B artist, and James Syhabout, Michelin Star chef, participated in the campaign, highlighting their favorite activities, restaurants, neighborhoods and things to do while in Oakland. The representatives come from all different backgrounds and diversities, including Japanese, African American, and Thai. "This is an important time to advertise what Oakland has to offer, as the city was just named the top five destination to visit in the world in 2012 by The New York Times," said Sima Patel, Chair of the Board for Visit Oakland. "It's a great opportunity to talk about the positive changes and revitalization of the city, and there’s no better way to learn about this than from locals who know it best." The intention of the campaign is to provide an overarching identity for outgoing tour and travel communications, which will be implemented across a variety of media including print, online, video, radio and direct marketing initiatives. The slogan, “Oakland. To Know it is to Love it,” captures the pride that locals have for the city and the importance of getting to know Oakland beyond its misconceptions. The campaign is focused on four initiatives: Arts & Culture, Music & Entertainment, Food & Nightlife, and Meetings & Groups, four significant audiences for travel to the city. Visitors can plan their trips to Oakland based on the insider itineraries from these local representatives, found on the campaign micro site. The site also includes discounted hotel and meeting promotions. The campaign is behaviorally targeting those interested in the arts, culture, entertainment and culinary offerings of Oakland, focusing heavily on the cultural festivals happening this summer. It aims to reach a diverse audience interested in Oakland’s cultural attractions. The Oakland Convention & Visitors Bureau is a non-profit organization marketing the City of Oakland as a travel destination under the brand name Visit Oakland. For more information, please visit oaklandloveit.org.  Read more >>