Multicultural Travel News

Multicultural Travel News newsletter (MTN) covers travel news of interest to ethnic and niche travelers and those who market to them. We write about destinations that interest multicultural travelers or have outreach campaigns to travelers of Hispanic, African American, Asian American and other cultural backgrounds; women; LGBT travelers and people with disabilities.
Multicultural Travel News is also written for leisure and business travelers looking for what to see and do and for marketing executives interested in ideas, best practices and the business case for targeting so-called "minority" travelers. We cover cities and countries, hotels, airlines, cruise lines, convention and visitor bureaus, tour operators and other travel marketers with a multicultural angle. Multicultural Travel news is written and edited by Lisa Skriloff.

Interjet Unveils First Ad Campaign in U.S. and Canada “Inspiration to Travel”

Interjet, one of the fastest growing airlines in North America, unveiled its inaugural advertising campaign for the U.S. and Canada titled, “Inspiration to Travel”. The new campaign is designed to set Interjet apart from other Mexican and international airlines flying to and from Mexico by promoting the true differentiators between Interjet and these carriers – not just lower fares but added features and benefits Interjet provides that the other airlines don’t. “With Interjet, we’re giving the traveling public the inspiration to fly again,” said José Luis Garza, Interjet’s General Director. “We understand what travelers are looking for in an airline partner – not just lower fares, but everything they used to get for the price of a ticket, such as free checked bags, seat selection, free beverages and snacks onboard, even the ability to pay by credit card, ”Garza added,“ The campaign was created by Landor, a global brand and consulting agency with production by NorthFilms, a Mexico City-based production company. Media will break this fall using national and local print publications as well as select broadcast and digital media. to make a reservation, visit www.interjet.com.mx or call (866) 285-9525.