Gallery of Ads

View ads targeting Asian Americans in the U.S. 

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Wells Fargo
Lunar New Year represents high time to set new goals. A common gesture and symbolism during the festivity is giving of red envelopes, which helps teach the next generation the idea of saving and planning for the future. In alignment with this tradition, Wells Fargo embraces the idea of giving - providing the Asian American community with a $50,000 scholarship through APIASF. 

Created by DAE

AARP is a new entrant in Asian American market. We used a greeting print ad to demonstrate AARP’s support to the Chinese American community tied to its mission of enriching lives of 50+ and their families. The message - positively moving ahead in the Year of the Ram creating great possibilities in the year.  

Created by DAE

Southwest Airlines
Southwest Airlines is the title sponsor of Chinese New Year Festival and Parade in San Francisco. With their recent launch of the new “Heart” branding — their witty, quirky and fun brand attributes are incorporated in the Lunar New Year outdoor campaign. Cleverly constructed well wishes and cheerful nods to the community headline street pole banners, bus shelters and billboards tying together Southwest and Lunar New Year throughout San Francisco.


Created by DAE

Pacific Gas and Electric Company (PG&E)
Pacific Gas and Electric Company (PG&E) has been supporting the Asian American community in Northern California for a long time and this year is no exception. PG&E was present at the Oakland Lunar New Year Bazaar and will be present at the Chinese New Year Festival and Parade in San Francisco. PG&E offers programs, rebates and ways to save for all and during these events, attendees will have the opportunity to enroll in a program that offers a significant monthly discount on residents’ bills for qualifying households. The enrollment form for the program has been customized for Lunar New Year. This form includes the character “Fu” (meaning fortune) which has been displayed upside down to symbolize “good luck arrives” because in Chinese the sound of the word “Dao” (meaning upside down) is identical to the sound of the word “to arrive.”