Asian American

MMR and the Asian American Market

Here are some examples of projects completed and how MMR can help you find information and experts to reach the Asian American consumer market.....or showcase your expertise.

Lisa Skriloff has been a pioneer in helping corporations understand the Asian American market opportunity for brand marketers, and helping Asian American market ad agencies, research firms and Asian American language media gain visibility, making a match to each other!

Agencies

Kang & Lee - helped bring visibility to this pioneering ad agency specializing in the Asian American market

    - article in The New York Times about Kang & Lee and the Asian American market opportunity 

Article The New York Times, March 6, 2000 Ads Speak to Asian Americans, by Stuart Elliott Article The New York Times, March 6, 2000 Ads Speak to Asian Americans, by Stuart Elliott (1079 KB)

Asia Link Consulting -

Press release about 1.5 generation 

press release - The 1.5 Generation. Asia Link Consulting Offers Insight mar 23, 1999 press release - The 1.5 Generation. Asia Link Consulting Offers Insight mar 23, 1999 (2001 KB)

 

press release - The 1.5 Generation. Asia Link Consulting Offers Insight mar 23, 1999 page 2 press release - The 1.5 Generation. Asia Link Consulting Offers Insight mar 23, 1999 page 2 (2050 KB)

 

press release - Wanla Cheng An Asian American Success Story Mar 5, 1999 page 3 press release - Wanla Cheng An Asian American Success Story Mar 5, 1999 page 3 (1585 KB)

 

article - Advertising Age, Nov 29, 1999 Gen 1.5 offers key to segment article - Advertising Age, Nov 29, 1999 Gen 1.5 offers key to segment (3327 KB)

Industry/Associations

Asian American Advertising Federation - helped launch the organization by providing marketing, public relations and association management services.   

    - wrote press release about launch and distributed to press and brand marketers

    - organized launch event and invited Ad Age

    - conference press release