Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter that provides journalists and multicultural marketing executives with news briefs about marketers who target Hispanic, African American, Asian American, GLBT and other niche consumers. It is used by journalists who seek leads to expert sources and story ideas, and introduces marketing executives to multicultural experts for potential business alliances. MMN also includes a calendar of upcoming key multicultural conferences, seminars and events.     Learn More | Subscribe

SoundView Broadcasting: America's Innovator in Ethnic Television Broadcasting

Now in its ninth year of operation, SoundView Broadcasting is the US leader in broadcasting South Asian and African television channels in North America. With its own 60,000 square foot broadcast and production facility in Long Island City, the center of New York City's thriving film and television scene, SoundView is a provider of media services to more than 30 popular TV channels. SoundView Broadcasting channel lineup includes, PTV Global, Dawn News, TVONE Global, and AAJTV from Pakistan; Sahara One, Sahara Filmy, Sahara Samay, ABP MAJHA, ABP Ananda, MH1, and UTV Movies from India; NTV, Cine Bangla, Mohona TV, Bangla Vision and Maasranga from Bangladesh; Afrotainment, Afrotainment Movies, Afrotainment Music, TV9ja and A24 from Africa. Creating its own US-based programming and originating new channels, SoundView continues to lead the field, serving the U.S. market's rapidly growing multi-cultural media market. For further information on how to reach out to our highly educated and affluent South Asian and African segment, contact Abbas Hashmi, Head Strategic Alliances at 347-982-6086 or abbas@svbllc.com. Visit www.svbllc.com.   Read more >>

Creative Consumer Research

Whether it's developing new products and services, refining existing ones, or building new marketing and advertising campaigns, senior decision makers across the United States routinely rely upon CCR for insights into their unique markets. Houston's multicultural demographic offers researchers the opportunity to contact an array of cultures and ethnic groups including African Americans, native and foreign-born. CCR can complete surveys in several African dialects reflecting Africa's rich diversity. In addition, CCR's focus on the African American population has provided sensitive and insightful information on a variety of health issues, economic opportunities, shopping behavior, and verbal and non-verbal communication. CCR offices in Houston and Phoenix offer complete field services throughout Texas and Arizona. CCR has large conference-style focus group rooms with one-way mirrors and large client viewing rooms. Taste tests, telephone interviewing, executive surveys, mall intercepts, door-to-door interviewing, mystery shops, store audits, and computer capabilities are available. Bilingual interviewing, moderators, and translators are also available. CCR also offers project management for multicity projects. Our extensive experience includes a wide range of industries: Health Care, Financial Services, Retail, Food & Beverage, Entertainment, Communications, and Travel, etc. CCR completes over 1,500 research projects annually, mainly for other market research companies. Whether you need door-to-door, executive interviewers, focus groups (large or small), multi-language capabilities, etc., your market research needs are served by our staff of more than 60 full-time market research professionals and over 400 interviewers. For more information contact Patricia Pratt, President, 281-240-9646 or ppratt@ccrsurveys.com. Visit www.ccrsurveys.com.   Read more >>

SMSi-Urban Call Marketing Inc.

SMSi-Urban Call Marketing, Inc. and Segmented Marketing Services, Inc. (SMSi) are   multicultural marketing, sampling, promotion and publishing companies specializing in Grass-roots product sampling; Urban Call custom publishing and distribution; Promotion planning and execution; Urban retail merchandising; Field marketing executions, Multilingual community ambassadors, Media relations and placements. The SMSi Community of Networks, founded in 1978, reaches more than 50% of black and Latino consumers in the top 20 national urban markets including churches, beauty salons, barbershops, youth, senior and daycare centers, health centers, entertainment venues and urban retailers. Urban Call custom publications are distributed in the proprietary SMSi networks with brand samples, or independently, and at community venues. Promotion overlays include health expos, festivals, brand sponsored micro sites and seminars.  Relationships with urban gatekeepers and opinion leaders provide access to millions of network constituents. Community access and relationships are leveraged for clients including Procter & Gamble, General Mills, Johnson & Johnson, Aetna, AARP, Sally Beauty, Walgreens, Merck, Johnson Publishing, Magic Johnson Enterprises and McNeil.  For more information contact president@smsi-net.com or visit www.smsiurbancallmarketing.com.   Read more >>

IVC, Isabel Valdés Consulting: Transforming Heartshares into Marketshares™

IVC is a consulting firm that provides hands-on strategic business development and marketing services to senior executives at leading companies seeking to drive business growth and ROI from the U.S. Multi-Cultural marketplace. IVC brings over 25-years of hands-on Hispanic and Cultural Market consumer segments expertise with sound financial goals and viability across business categories, including packaged goods, personal care, beverages, media, healthcare and insurance, wireless and telephony, publishing, automotive, entertainment, fast-food restaurants, retail, travel, - and a large number of non-for-profit organizations. Its principal and founder, M. Isabel Valdés, pioneered In-culture Marketing, a gold standard in understanding culturally diverse markets today. IVC offers a unique vision to "tackle" challenges, thinking out-of-the-box, with senior executive capacity to elicit extraordinary strategic alliances translating clients' vision into reality with superior ROI potential and measurable results. Her latest book, WIN! The Hispanic Market: Strategies for Business Growth, brings together 18 "best-in-class" experts -- in advertising, research, retail, corporate governance, media, social, and more --  who provide state-of-the-art insights to effectively target the Hispanic population in the new US market place. For more information contact isabel@isabelvaldes.com or 415.752-2257. Or visit www.isabelvaldes.com.  Read more >>

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info.  Read more >>

Castells: ROI-Powered Ideas Fuel Everything We Do

Castells & Asociados is a top-echelon national Hispanic marketing agency for ROI-powered ideas and business integration, with a fully integrated range of digital to traditional services.  Led by dynamic founding President and Stanford MBA Liz Castells, we maintain our core focus on strategic client leadership and business ROI growth with analytics, segmentation, trending, first-in-kind thinking, cultural creative targeting, strategic added value, and dual-language activation. Known as the architects of Transculturation Castells guides clients to address and integrate Hispanic into all the P's for seamless transcultural activation. We link all the pieces for ethnic success, integrated across disciplines, departments and partners for one client goal. We're a hands-on place run with energy, heart and candor, free of egos, layers or borders, and have the advantage of a mix of seasoned lifers and young blood. To find out more, visit our website at www.adcastells.com or contact Cynthia Correa at 213-688-7032, Cynthia@adcastells.com Read more >>

MyGlobeTV: A New Plug & Play Solution for Romanian Audiences

GlobeCast announced on July 1, 2012 the commercial launch of MyGlobeTV™.  MyGlobeTV is a full end-to-end solution to reach diverse, untapped audiences with premier international and thematic content. This IPTV platform launched an initial lineup of 16 Romanian channels. New international channels will be joining the platform in the coming weeks. MyGlobeTV offers a true turnkey solution to broadcasters from around the world, including not only the technical platform but marketing research, support, customer service, billing and more. For the viewer, MyGlobeTV provides a user-friendly and technologically simple way to access the programming content that they want. MyGlobeTV is the newest distribution platform offered by GlobeCast in the Americas, the other being our DTH Satellite product, WorldTV. For more information visit the product website at www.myglobetv.com.  For information on distributing your content on MyGlobeTV or WorldTV, please contact our Consumer Video Products and Services team at consumervid.americas@globecast.com Read more >>

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info.  Read more >>

ARY Digital Network: The Largest Pakistani Television Network in North America

 Founded in 2000, ARY Digital Network is the largest Pakistani Television network in North America, having 5 channels on Dish Network catering to all the viewer's needs. Holding the most diversified portfolio starting from entertainment ARY Digital, current affairs and news channel ARY News, youth based music channel ARY Musik, religious & spiritual teachings channel ARY QTV, traditional food & recipes based channel ARY Zauq. All production is done in-house with specialized programming catering to Urdu speakers residing in Pakistan and abroad. ARY Digital Network viewers now spread across Asia, Middle East, Africa, Australia, Europe and USA. As an ambassador for the great people of Pakistan beaming into more than 100 countries, ARY Digital Network has a vision to become a vital organization contributing positively to the lives of Pakistanis and Urdu speakers around the globe. Having its base in Pakistan, the Network now holds its head high with pride to be The Largest Satellite Television Network in Pakistan. For more information contact Junaid Bawany, VP - Operations at Junaid@arydigital.tv. Visit www.arydigital.tv/.  Read more >>

Asterix Group: A Creative Branding Agency

Asterix Group works exclusively on building strong brands that inspire and engage today's diverse consumers. We have extensive experience in all areas of branding specializing in:  Brand strategy, Brand identity and design, Brand engagement, LGBT and multi-cultural marketing. Our teams are located in San Francisco and Napa, CA and Portland, OR, working with clients nationwide. Multi-channel. Memorable. Designed to engage audiences where they are across digital, mobile, social and traditional media. Our clients view us as an extension of their team - professionals they trust and turn to again and again for our experience, leadership, strategic counsel and fresh thinking. For more information, visit www.asterixgroup.com or e-mail brand@asterixgroup.com.      Read more >>