Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter, and archived here, with news briefs and mini essays. It also serves to introduce marketing executives to multicultural experts for potential business alliances and journalists with diverse sources. Submit Your News.     Subscribe | Learn More

SoundView Broadcasting: America's Innovator in Ethnic Television Broadcasting

SoundView Broadcasting is an independently-owned, fully-equipped global media, television broadcasting, marketing, video production and post-production company located in Long Island City, Queens in the heart of NYC's TV and motion-picture district. Now in its ninth year of operation, SoundView Broadcasting is the US leader in broadcasting South Asian and African television channels in North America. As the media and broadcast services company of choice for over 25 leading international TV channels from India, Pakistan, Bangladesh, Africa, Egypt, and the US, SoundView offers a superior platform for launching international television channels in the United States, Canada, Europe and the UK. SoundView Broadcasting offers TV viewers something they cannot get from any other media source: a direct connection home. We foster a sense of unity among immigrant groups - extending a link to their tradition and culture though entertainment, news, and community oriented programming. In addition to distribution and production services, SoundView coordinates marketing, advertising, sales and branding services for international producers and broadcasters. Visit www.svbllc.com. For more information, contact Abbas Hashmi, Head Strategic Alliances at 347-982-6086 or abbas@svbllc.com.    Read more >>

Latina is the Lifestyle Brand for Today's Hispanic Woman

LATINA Magazine recently launched the new LATINA EXTRA app with original content covering beauty, fashion, pop culture, and entertainment. The app is available for free at the App Store or Google Play. This year, LATINA Media Ventures also launched The Latin Kitchen, the premiere online destination for Latin food, cooking, and entertaining, with unique and authentic content to anyone with an interest and appreciation for Latin food and culture. IKEA and Campbell's are the sponsors. Visit www.thelatinkitchen.com for more information. Latina Magazine is a lifestyle, entertainment, beauty and fashion magazine for the acculturated Latina, published in English by Latina Media Ventures. For more information, contact Patty Oppenheimer, Marketing Director at Patty.Oppenheimer@latina.com or 212-642-0237.    Read more >>

ARY Digital Network: The Largest Pakistani Television Network in North America

Founded in 2000, ARY Digital Network is the largest Pakistani Television in North America, has 5 channels on Dish Network catering to all the viewers' needs. Holding the most diversified portfolio starting with entertainment ARY Digital, current affairs and news channel ARY News, youth based music channel ARY Musik, religious & spiritual teachings channel ARY QTV, food & recipes based channel ARY Zauq, the Network offers specialized programming catering to Urdu speakers residing in Pakistan and abroad. ARY Digital Network viewers now spread across Asia, Middle East, Africa, Australia, Europe and USA. Beaming into more than 100 countries, ARY Digital Network has a vision to become a vital organization contributing positively to the lives of Pakistanis and Urdu speakers around the globe. Having its base in Pakistan, the Network now holds its head high with pride to be the largest satellite television network in Pakistan.  For channel information, contact Junaid@arydigital.tv or for advertising, contact syed@mediamorphosisinc.com or 718-472-3700.  Read more >>

Cultural Marketing Veteran, Nimesh Trivedi, Takes Lead Role to Head MassMutual's Asian-Indian Segment

Nimesh Trivedi has been appointed head of Asian-Indian market development, Massachusetts Mutual Life Insurance Company (MassMutual) announced. With Mr. Trivedi's appointment, the financial services company's multicultural marketing team adds another important role in its commitment to best serve multicultural communities. The company now has dedicated programs for the Hispanic, African-American, Chinese and Korean markets, as well. "The stakes for Asian Indians who are making a life in the U.S. have never been higher to learn how to protect their income, build wealth and pass it on to their children," said Mr. Trivedi. "At the same time, the need is great for Asian Indians who can help spread the word about the need for increased financial education to their peers." For more information about financial strategies for Asian-Indian professionals, logon to massmutual.com/asianindian. To learn more about a financial services career with MassMutual, visit massmutual.com/careers or call Mr. Trivedi at 413-744-1244.   Read more >>

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info.   Read more >>

Ethnic Technologies, LLC - 2013 and Beyond

Ethnic Technologies, LLC is the platinum standard in multicultural marketing. The result of over 40 years of continuous ethnic, religious and language preference research, E-Tech allows clients to segment their database by ethnicity, religion, language preference and country of origin and assimilation more accurately and comprehensively than any other approach. With the release of our new E-Tech 8.1 Ethnic Encoding software and Affluence Product  that uniquely determines a person's buying power by Ethnicity in Early 2013 this could not be a more exciting year coming up for Ethnic Technologies and our Partners. The research, time and effort put into the development assures you that E-Tech 8.1 is bar none the most accurate product in the marketplace for identifying the multicultural markets and individuals. Multicultural Marketing and Ethnicity is our passion here and we look forward to helping all of our clients and partners achieve the results they expect from the Global Leaders in Ethnic Data Enhancements. For more information contact Candace Kennedy-Hess, at 866-333-8324 ext. 106 or Candace@ethnictechnologies.com. Visit www.ethnictechnologies.com.   Read more >>

One nation. Multicultural. One agency. Améredia.

Develop your brand affinity across diverse market segments with one agency partner. Améredia specializes in targeting the diverse US demographics based on unique nuances of each group. Conceptualizing your branding for mainstream and multicultural communities, in English and 20+ leading languages, we ensure consistency in your advertising, marketing and communications. Total Market solution requires Total Inclusion. We cover larger groups like Hispanics and African Americans along with emerging groups like Asians, Europeans, Native Americans, Middle Easterners and LGBTs. Talk to them together and build strategic brand value as one market. The future of advertising is diversity focused. Ask us how we built seamless brand equity across diverse cultural segments for global brands like Comcast and how we can do it for you. See our success stories online and join our social world. An experienced cross-cultural team, award-winning creative, established national network, and an extreme passion for culture, make us your best agency partner for diversity focused marketing! Call 415-788-5100 or email. Facebook | Twitter | Réd | Améredian | Améredia. Our best wishes for the Holidays and the New Year! Click to access our Holiday Card for a delicious collection of multicultural recipes.     Read more >>

Digilant: Customizable, Vertical, Multicultural, Real Time

Digilant is the leading consolidated media-buying platform that identifies, values and intelligently targets U.S. Hispanic, African American, Asian, and LGBT audiences in real-time. Our custom segmentation technology combines your customer data with data derived through patent pending technology to pinpoint the attributes that impact the performance of your campaign, creating a competitive advantage. Whether your objectives are brand-building, customer engagement, product introductions, competitive differentiation, direct response or demand generation, Digilant provides the expertise to reach your target market for multi-channel campaigns on a global scale. For more information, visit www.digilant.com/multicultural or contact usinfo@digilant.com or Rafael Hernandez, VP Multicultural, at 305-206-8930 or rafael.hernandez@digilant.com.   Read more >>

Indian Country Today Media Network - Serving the Nations, Celebrating the People

Indian Country Today Media Network was launched in January 2011 as a web-based, multi-media platform covering the news, politics and arts of American Indians. It boasts a highly trafficked website, IndianCountryTodayMediaNetwork.com; a weekly magazine, This Week From Indian Country Today; a social network, and robust Facebook and Twitter followings;  Datecatcher, a Native American dating service powered by and partnered with Match.com; and MyDreamcatcher, a targeted multi-cultural ad network and personal portal. ICTMN.com has experienced explosive growth, and recent magazine covers have featured Q&A's with President Barack Obama, Mitt Romney and all four congressional leaders. Like our wide-ranging and influential audience, they recognize the importance of the brand to tribal leaders, decision-makers, lobbyists, business people and citizens in and around Indian country. ICTMN is an LLC wholly owned by the Oneida Indian Nation of New York. Contact us for more information on reaching our highly-engaged, unique audience:  advertise@ictmn.com 212-600-2086.   Read more >>

Discover the Africa Channel and What it Offers You

The Africa Channel, the national cable TV network that provides culturally-relevant programming from and about Africa, is pleased to offer new and exciting opportunities for companies to gain direct access to the growing Black Consumer Market. Fact is, immigrant populations from Africa and the Caribbean, when coupled with U.S.-born African Americans, make up the new Black Consumer Market - 42 million strong.  While often viewed as distinct and unrelated target markets, these segments have music, food, values and heritage in common.  The Africa Channel has programming that appeals to and resonates with them. View a 90-second overview of The Africa Channel here and enter to win tickets to a red carpet event in Los Angeles during Black History Month. Interested? Contact Mark Walton, EVP, Sales & Marketing at 212-899-5017, mwalton@theafricachannel.com. For more about The Africa Channel visit www.theafricachannel.com and www.reachingblackconsumers.com/2011/10/africa-channel.  For more about the new Black Consumer Market visit www.reachingblackconsumers.com/2012/04/the-black-diaspora.     Read more >>