Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter, and archived here, with news briefs and mini essays. It also serves to introduce marketing executives to multicultural experts for potential business alliances and journalists with diverse sources. Submit Your News.     Subscribe | Learn More

Améredia - One nation. Multicultural. One agency.

Develop your brand affinity across diverse market segments with one agency partner. Améredia specializes in targeting the diverse US demographics based on unique nuances of each group. Conceptualizing your branding for mainstream and multicultural communities, in English and 20+ leading languages, we ensure consistency in your advertising, marketing and communications. Total Market solution requires Total Inclusion. We cover larger groups like Hispanics and African Americans along with emerging groups like Asians, Europeans, Native Americans, Middle Easterners and LGBTs. Talk to them together and build strategic brand value as one market. The future of advertising is diversity focused. Ask us how we built seamless brand equity across diverse cultural segments for global brands like Comcast and how we can do it for you. See our success stories online and join our social world. An experienced cross-cultural team, award-winning creative, established national network, and an extreme passion for culture, make us your best agency partner for diversity focused marketing! Call 415-788-5100, email, or click to connect. Facebook | Twitter | Pinterest | Réd | Améredian | Améredia.   Read more >>

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info.     Read more >>

Media Labs - Breaking Cultural Divides and Aiding in Brand Expansion

Media Labs, a New York City full scale multicultural advertising agency with 32 years of combined experience and is dedicated to creating multicultural advertising solutions for North American and Canadian markets. We specialize in the South Asian, Middle Eastern as wells as Eastern European and Hispanic markets and we have developed advertising strategies designed to assist in the launch or expansion of brands in a variety of industries in these diverse world markets. We are the only ethnic NYC advertising agency that has the capability of providing comprehensive and all-in-one solutions that are developed in-house and under one roof. Regardless if a client requires advertising, web or graphic design, marketing solutions, or even printing assistance, Media Labs has the ability to create a plan of action that addresses every phase of a client project lifecycle, from concept and creation to implementation and delivery. With our impressive client retention rate of almost 98%, we have served as a bridge among the mainstream ad agencies and brands and ethnic markets and developed a funneled marketing approach which is delivering great ROI.  Currently, we operate out of a 6,000 square foot facility in the New York Metro area and our services include: Market Research, Media Buying and Placement, Public Relations, Direct Marketing, Online Marketing and Advertising, Multimedia Production, Website Design and Development, Graphic Design and Printing Services and Event Planning and Management. Contact Mohamad Faroqui at 718-915-7368 or visit http://medialabsinc.com for more information.   Read more >>

Order the 2013 Multicultural Calendar Published by Creative Cultural Communications

The 2013 Diversity Calendar is about honouring our differences and appreciating our oneness.  Now in its 20th edition, it continues to grow in popularity with corporations, universities and the public sector. The 2013 Multicultural Calendar incorporates hundreds of multifaith, and diversity related observances; marks significant dates for scheduling consideration; and Heritage months. The calendar is available in English, Spanish and French and in 4 formats: Wall, desktop, Poster Planner and Electronic. Brand your calendars with your logo. The only on-line calendar in the world available in English, Spanish and French. Use it for employees, clients and friends. For more information, visit www.multiculturalcalendar.com. Call 416.203.3595 or email sheena@multiculturalcalendar.com Read more >>

Print Early - Your Minority Owned & Green Certified Printing Partner

Minority owned Print Early LLC is the leader in the online printing field and the solution for all of your printing needs. We provide our clients with exceptional quality printing, using revolutionary technology to reduce turn-around time. www.printearly.com offers the easiest and most comprehensive on-line ordering tools including instant price quotes, an ability to upload files online, a state of the art shopping cart and other technological advances designed to provide our clients with faster and simpler printing solutions. The e-commerce ordering system also provides with accurate estimates of shipping costs. Our clients include mainstream and ethnic ad agencies that use our services for any printing and publishing needs such as presentation folders, media kits, in store signage, large format printing of banners, retractable stands, magazines and catalogs, annual reports, and coffee table books. Client roster also includes Fortune 500 companies from the retail, fast food, telecommunications, money transfer and cable industries, among others. In addition to our printing capabilities, we also specialize in direct mailing and offer data that match your specific requirements. Print Early, based out of Queens, NY with a 10,000 square foot printing facility, is Green Certified and offers state-of-the-art recycled paper choices, soy-based inks, and high-fidelity color. Call 516-719-4111 or 800-516-7606 (toll free) or email contact@printearly.com. Questions? Contact Mohamad Faroqui, VP Sales and Marketing at printearly@aol.com.   Read more >>

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info Read more >>

About National Disability Employment Awareness Month (NDEAM) by EIN SOF Communications

Department of Labor's Office of Disability Employment Policy (ODEP) designates October as National Disability Employment Awareness Month (NDEAM). 2012 theme: A Strong Workforce is an Inclusive Workforce: What Can YOU Do? Powerful media images shatter myths or reinforce diverse stereotypes. This October, dynamic media illuminates disability-inclusive diversity on large, small and handheld screens, serving as great tools to activate disability awareness dialogue with Employee Resource Groups (ERGs).  Read more >>

Castells: ROI-Powered Ideas Fuel Everything We Do

Castells & Asociados is a top-echelon national Hispanic marketing agency for ROI-powered ideas and business integration, with a fully integrated range of digital to traditional services. Led by dynamic founding President and Stanford MBA Liz Castells, we maintain our core focus on strategic client leadership and business ROI growth with analytics, segmentation, trending, first-in-kind thinking, cultural creative targeting, strategic added value, and dual-language activation. Recently the agency won multiple awards and recognitions including the 2012 NAMIC Excellence in Multicultural Marketing Awards for the work for Time Warner Cable in the Digital, Diversity Awareness and Television categories. Castells & Asociados is also the finalist of the 2012 ANA Multicultural Excellence Award for Time Warner Cable in the print category. Known as the architects of Transculturation™, Castells guides clients to address and integrate Hispanic into all the Ps for seamless transcultural activation. We link all the pieces for ethnic success, integrated across disciplines, departments and partners for one client goal. We're a hands-on place run with energy, heart and candor, free of egos, layers or borders, and have the advantage of a mix of seasoned lifers and young blood. To find out more, visit our website at www.adcastells.com or contact Cynthia Correa at 213-688-7032, Cynthia@adcastells.com Read more >>

Prime Access: Connecting Brands with Cross-Cultural Consumers -- Authentically, Insightfully, Successfully

Prime Access is one of the largest independently-owned cross-cultural marketing agencies with a deep expertise in engaging Hispanic, African-American, Asian-American, LGBT, and other diverse audiences in the U.S. With an unparalleled breadth of knowledge - especially in the health & wellness arena -- Prime Access is the only agency able to provide counsel across 18 cultures and in 35 languages. Recipients of 16 industry awards in the last three years alone, Prime Access has developed best-in-class marketing initiatives for some of the world's largest global brands in healthcare, consumer, and lifestyle categories. The firm's multi-faceted offering includes strategic planning, creative ideation and execution, an award-winning media planning and buying department that boasts proprietary digital, mobile, and traditional media tools, as well as a remarkable team of professionals that serve as strategic partners to clients based on their insights into the behavioral dynamic and cultural nuances across diverse audiences. For more information, visit www.prime-access.com Read more >>

Ebony Marketing Systems: Pioneer in Conducting Research Among Difficult to Reach Populations

Ebony Marketing Systems is a certified minority-owned, marketing research and management consulting firm providing a full array of quantitative and qualitative research services which include: data collection, statistical data analysis, opinion research, consumer information research, media evaluation research, statistical population sampling, survey design, coding, tabulation, data processing and project management. Ebony Marketing Systems is an innovative pioneer in conducting marketing studies among difficult to reach population segments and with special language capabilities. Our mission is to provide our clients with creative and innovative marketing research solutions utilizing best research practices. We operate at the highest level of integrity in the area of survey research, data analysis, and management support services. The growth and change of these burgeoning markets presents marketers and businesses with complex marketing challenges. As a remedy to these marketing challenges, EMS employs creative marketing research solutions utilizing best research practices. At EMS, our professional staff will guide you through the ethnic marketing maze. Contact us today for all your multicultural marketing needs. For more information contact us at info@ebonysystems.com or 718-742-0006. Visit www.ebonysystems.com/about-us Read more >>