Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter, and archived here, with news briefs and mini essays. It also serves to introduce marketing executives to multicultural experts for potential business alliances and journalists with diverse sources. Submit Your News.     Subscribe | Learn More

Discover the Africa Channel and What it Offers You

The Africa Channel, the national cable TV network that provides culturally-relevant programming from and about Africa, is pleased to offer new and exciting opportunities for companies to gain direct access to the growing Black Consumer Market. Fact is, immigrant populations from Africa and the Caribbean, when coupled with U.S.-born African Americans, make up the new Black Consumer Market - 42 million strong.  While often viewed as distinct and unrelated target markets, these segments have music, food, values and heritage in common.  The Africa Channel has programming that appeals to and resonates with them. View a 90-second overview of The Africa Channel here and enter to win tickets to a red carpet event in Los Angeles during Black History Month. Interested? Contact Mark Walton, EVP, Sales & Marketing at 212-899-5017, mwalton@theafricachannel.com. For more about The Africa Channel visit www.theafricachannel.com and www.reachingblackconsumers.com/2011/10/africa-channel.  For more about the new Black Consumer Market visit www.reachingblackconsumers.com/2012/04/the-black-diaspora.     Read more >>

Ethnic Technologies, LLC - Native American Insight

E-Tech incorporates a unique approach for their Native American Identification. After identifying their specific First, Middle and Last Names, E-Tech does a neighborhood analysis using multi-sourced information compiled from our research team. From that data, E-Tech is able to accurately identify the Native American individual. Ethnic Technologies, LLC is the platinum standard in multicultural marketing. The result of over 40 years of continuous ethnic, religious and language preference research, E-Tech allows clients to segment their database by ethnicity, religion, language preference and country of origin and assimilation more accurately and comprehensively than any other approach. The incorporation of Enhanced Neighborhood Analytics (ENA) technology in E-Tech Version 8.0 establishes a new and unprecedented level of granularity and completeness in the ethnic marketing industry. Clients also benefit from and acquire ethnic mailing, telemarketing and email lists for both the United States and Canada. The analytics department at E-TECH offers ethnic data appending services and mapping to provide businesses with an overview of new and existing markets. For more information contact Candace Kennedy-Hess, at 866-333-8324 ext. 106 or Candace@ethnictechnologies.com. Visit www.ethnictechnologies.com.   Read more >>

Améredia - One nation. Multicultural. One agency.

Develop your brand affinity across diverse market segments with one agency partner. Améredia specializes in targeting the diverse US demographics based on unique nuances of each group. Conceptualizing your branding for mainstream and multicultural communities, in English and 20+ leading languages, we ensure consistency in your advertising, marketing and communications. Total Market solution requires Total Inclusion. We cover larger groups like Hispanics and African Americans along with emerging groups like Asians, Europeans, Native Americans, Middle Easterners and LGBTs. Talk to them together and build strategic brand value as one market. The future of advertising is diversity focused. Ask us how we built seamless brand equity across diverse cultural segments for global brands like Comcast and how we can do it for you. See our success stories online and join our social world. An experienced cross-cultural team, award-winning creative, established national network, and an extreme passion for culture, make us your best agency partner for diversity focused marketing! Call 415-788-5100, email, or click to connect. Facebook | Twitter | Pinterest | Réd | Améredian | Améredia.   Read more >>

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info.     Read more >>

Media Labs - Breaking Cultural Divides and Aiding in Brand Expansion

Media Labs, a New York City full scale multicultural advertising agency with 32 years of combined experience and is dedicated to creating multicultural advertising solutions for North American and Canadian markets. We specialize in the South Asian, Middle Eastern as wells as Eastern European and Hispanic markets and we have developed advertising strategies designed to assist in the launch or expansion of brands in a variety of industries in these diverse world markets. We are the only ethnic NYC advertising agency that has the capability of providing comprehensive and all-in-one solutions that are developed in-house and under one roof. Regardless if a client requires advertising, web or graphic design, marketing solutions, or even printing assistance, Media Labs has the ability to create a plan of action that addresses every phase of a client project lifecycle, from concept and creation to implementation and delivery. With our impressive client retention rate of almost 98%, we have served as a bridge among the mainstream ad agencies and brands and ethnic markets and developed a funneled marketing approach which is delivering great ROI.  Currently, we operate out of a 6,000 square foot facility in the New York Metro area and our services include: Market Research, Media Buying and Placement, Public Relations, Direct Marketing, Online Marketing and Advertising, Multimedia Production, Website Design and Development, Graphic Design and Printing Services and Event Planning and Management. Contact Mohamad Faroqui at 718-915-7368 or visit http://medialabsinc.com for more information.   Read more >>

Order the 2013 Multicultural Calendar Published by Creative Cultural Communications

The 2013 Diversity Calendar is about honouring our differences and appreciating our oneness.  Now in its 20th edition, it continues to grow in popularity with corporations, universities and the public sector. The 2013 Multicultural Calendar incorporates hundreds of multifaith, and diversity related observances; marks significant dates for scheduling consideration; and Heritage months. The calendar is available in English, Spanish and French and in 4 formats: Wall, desktop, Poster Planner and Electronic. Brand your calendars with your logo. The only on-line calendar in the world available in English, Spanish and French. Use it for employees, clients and friends. For more information, visit www.multiculturalcalendar.com. Call 416.203.3595 or email sheena@multiculturalcalendar.com Read more >>

Print Early - Your Minority Owned & Green Certified Printing Partner

Minority owned Print Early LLC is the leader in the online printing field and the solution for all of your printing needs. We provide our clients with exceptional quality printing, using revolutionary technology to reduce turn-around time. www.printearly.com offers the easiest and most comprehensive on-line ordering tools including instant price quotes, an ability to upload files online, a state of the art shopping cart and other technological advances designed to provide our clients with faster and simpler printing solutions. The e-commerce ordering system also provides with accurate estimates of shipping costs. Our clients include mainstream and ethnic ad agencies that use our services for any printing and publishing needs such as presentation folders, media kits, in store signage, large format printing of banners, retractable stands, magazines and catalogs, annual reports, and coffee table books. Client roster also includes Fortune 500 companies from the retail, fast food, telecommunications, money transfer and cable industries, among others. In addition to our printing capabilities, we also specialize in direct mailing and offer data that match your specific requirements. Print Early, based out of Queens, NY with a 10,000 square foot printing facility, is Green Certified and offers state-of-the-art recycled paper choices, soy-based inks, and high-fidelity color. Call 516-719-4111 or 800-516-7606 (toll free) or email contact@printearly.com. Questions? Contact Mohamad Faroqui, VP Sales and Marketing at printearly@aol.com.   Read more >>

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info Read more >>

About National Disability Employment Awareness Month (NDEAM) by EIN SOF Communications

Department of Labor's Office of Disability Employment Policy (ODEP) designates October as National Disability Employment Awareness Month (NDEAM). 2012 theme: A Strong Workforce is an Inclusive Workforce: What Can YOU Do? Powerful media images shatter myths or reinforce diverse stereotypes. This October, dynamic media illuminates disability-inclusive diversity on large, small and handheld screens, serving as great tools to activate disability awareness dialogue with Employee Resource Groups (ERGs).  Read more >>

Castells: ROI-Powered Ideas Fuel Everything We Do

Castells & Asociados is a top-echelon national Hispanic marketing agency for ROI-powered ideas and business integration, with a fully integrated range of digital to traditional services. Led by dynamic founding President and Stanford MBA Liz Castells, we maintain our core focus on strategic client leadership and business ROI growth with analytics, segmentation, trending, first-in-kind thinking, cultural creative targeting, strategic added value, and dual-language activation. Recently the agency won multiple awards and recognitions including the 2012 NAMIC Excellence in Multicultural Marketing Awards for the work for Time Warner Cable in the Digital, Diversity Awareness and Television categories. Castells & Asociados is also the finalist of the 2012 ANA Multicultural Excellence Award for Time Warner Cable in the print category. Known as the architects of Transculturation™, Castells guides clients to address and integrate Hispanic into all the Ps for seamless transcultural activation. We link all the pieces for ethnic success, integrated across disciplines, departments and partners for one client goal. We're a hands-on place run with energy, heart and candor, free of egos, layers or borders, and have the advantage of a mix of seasoned lifers and young blood. To find out more, visit our website at www.adcastells.com or contact Cynthia Correa at 213-688-7032, Cynthia@adcastells.com Read more >>