Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter, and archived here, with news briefs and mini essays. It also serves to introduce marketing executives to multicultural experts for potential business alliances and journalists with diverse sources. Submit Your News.     Subscribe | Learn More

Print Early - Your Minority Owned & Green Certified Printing Partner

Minority owned Print Early LLC is the leader in the online printing field and the solution for all of your printing needs. We provide our clients with exceptional quality printing, using revolutionary technology to reduce turn-around time. www.printearly.com offers the easiest and most comprehensive on-line ordering tools including instant price quotes, an ability to upload files online, a state of the art shopping cart and other technological advances designed to provide our clients with faster and simpler printing solutions. The e-commerce ordering system also provides with accurate estimates of shipping costs. Our clients include mainstream and ethnic ad agencies that use our services for any printing and publishing needs such as presentation folders, media kits, in store signage, large format printing of banners, retractable stands, magazines and catalogs, annual reports, and coffee table books. Client roster also includes Fortune 500 companies from the retail, fast food, telecommunications, money transfer and cable industries, among others. In addition to our printing capabilities, we also specialize in direct mailing and offer data that match your specific requirements. Print Early, based out of Queens, NY with a 10,000 square foot printing facility, is Green Certified and offers state-of-the-art recycled paper choices, soy-based inks, and high-fidelity color. Call 516-719-4111 or 800-516-7606 (toll free) or email contact@printearly.com. Questions? Contact Mohamad Faroqui, VP Sales and Marketing at printearly@aol.com.   Read more >>

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info Read more >>

About National Disability Employment Awareness Month (NDEAM) by EIN SOF Communications

Department of Labor's Office of Disability Employment Policy (ODEP) designates October as National Disability Employment Awareness Month (NDEAM). 2012 theme: A Strong Workforce is an Inclusive Workforce: What Can YOU Do? Powerful media images shatter myths or reinforce diverse stereotypes. This October, dynamic media illuminates disability-inclusive diversity on large, small and handheld screens, serving as great tools to activate disability awareness dialogue with Employee Resource Groups (ERGs).  Read more >>

Castells: ROI-Powered Ideas Fuel Everything We Do

Castells & Asociados is a top-echelon national Hispanic marketing agency for ROI-powered ideas and business integration, with a fully integrated range of digital to traditional services. Led by dynamic founding President and Stanford MBA Liz Castells, we maintain our core focus on strategic client leadership and business ROI growth with analytics, segmentation, trending, first-in-kind thinking, cultural creative targeting, strategic added value, and dual-language activation. Recently the agency won multiple awards and recognitions including the 2012 NAMIC Excellence in Multicultural Marketing Awards for the work for Time Warner Cable in the Digital, Diversity Awareness and Television categories. Castells & Asociados is also the finalist of the 2012 ANA Multicultural Excellence Award for Time Warner Cable in the print category. Known as the architects of Transculturation™, Castells guides clients to address and integrate Hispanic into all the Ps for seamless transcultural activation. We link all the pieces for ethnic success, integrated across disciplines, departments and partners for one client goal. We're a hands-on place run with energy, heart and candor, free of egos, layers or borders, and have the advantage of a mix of seasoned lifers and young blood. To find out more, visit our website at www.adcastells.com or contact Cynthia Correa at 213-688-7032, Cynthia@adcastells.com Read more >>

Prime Access: Connecting Brands with Cross-Cultural Consumers -- Authentically, Insightfully, Successfully

Prime Access is one of the largest independently-owned cross-cultural marketing agencies with a deep expertise in engaging Hispanic, African-American, Asian-American, LGBT, and other diverse audiences in the U.S. With an unparalleled breadth of knowledge - especially in the health & wellness arena -- Prime Access is the only agency able to provide counsel across 18 cultures and in 35 languages. Recipients of 16 industry awards in the last three years alone, Prime Access has developed best-in-class marketing initiatives for some of the world's largest global brands in healthcare, consumer, and lifestyle categories. The firm's multi-faceted offering includes strategic planning, creative ideation and execution, an award-winning media planning and buying department that boasts proprietary digital, mobile, and traditional media tools, as well as a remarkable team of professionals that serve as strategic partners to clients based on their insights into the behavioral dynamic and cultural nuances across diverse audiences. For more information, visit www.prime-access.com Read more >>

Ebony Marketing Systems: Pioneer in Conducting Research Among Difficult to Reach Populations

Ebony Marketing Systems is a certified minority-owned, marketing research and management consulting firm providing a full array of quantitative and qualitative research services which include: data collection, statistical data analysis, opinion research, consumer information research, media evaluation research, statistical population sampling, survey design, coding, tabulation, data processing and project management. Ebony Marketing Systems is an innovative pioneer in conducting marketing studies among difficult to reach population segments and with special language capabilities. Our mission is to provide our clients with creative and innovative marketing research solutions utilizing best research practices. We operate at the highest level of integrity in the area of survey research, data analysis, and management support services. The growth and change of these burgeoning markets presents marketers and businesses with complex marketing challenges. As a remedy to these marketing challenges, EMS employs creative marketing research solutions utilizing best research practices. At EMS, our professional staff will guide you through the ethnic marketing maze. Contact us today for all your multicultural marketing needs. For more information contact us at info@ebonysystems.com or 718-742-0006. Visit www.ebonysystems.com/about-us Read more >>

LatinoEyes®, a division of C+R Research: To Market to the Latino Market, You Need to Understand Them

LatinoEyes® is the research consultancy division of C+R Research specializing in the U.S. Hispanic and Latin American markets. The LatinoEyes® team is made up of knowledgeable researchers with over 20 years of experience who have a deep understanding of both U.S. and Latino cultures, and advanced quantitative and qualitative skills. With expertise in a wide variety of markets spanning from consumer packaged goods to banking and retail, they offer cutting-edge technologies, as well as the best methods for researching and gaining insights into the U.S. Hispanic market. Contact Brenda Hurley, Senior Vice President, C+R Research,  Brendah@crresearch.com or 312.828.9200.  www.crresearch.com.    Read more >>

CCR Makes Hispanic Marketing Research Easy

Whether it's developing new products and services, refining existing product offerings, or building new marketing and advertising campaigns, senior decision makers across the United States routinely rely upon Creative Consumer Research (CCR) for actionable market insights. With over 20 years of research expertise, specifically focused on Hispanic/Latino consumers and businesses, CCR conducts research for clients nationally, statewide, regionally and locally. Currently CCR has the largest Hispanic Research Department in the state of Texas. CCR offices in Houston and Phoenix offer a variety of research methodologies to interview both acculturated and non-acculturated Hispanics/Latinos. CCR has large conference-style focus group rooms with one-way mirrors and large client viewing rooms for qualitative research. In addition CCR offers taste tests, telephone interviewing, executive surveys, mall intercepts, door-to-door interviewing, mystery shops, store audits, and computer capabilities. Bilingual interviewing, moderators, and translators are also available. CCR also offers project management for multicity projects. Our extensive experience includes a wide range of industries: Health Care, Financial Services, Consumer Products, Retail, Food & Beverage, Entertainment, Communications, and Travel, etc. CCR completes over 1,500 research projects annually. Whether you need telephone surveys, internet surveys, one-on-one interviews, focus groups (large or small), multi-language capabilities etc., our staff of more than 40 full-time market research professionals and 200 interviewers can service your market research needs. For more information contact Patricia Pratt, President, 281-240-9646 or ppratt@ccrsurveys.com or visit our website at www.ccrsurveys.com Read more >>

Xoom Corporation, a Global Online Money Transfer Service, Introduces Bank-to-Bank ULTRA

ULTRA is a higher-tiered, supreme level of service from Xoom.com that provides confirmed bank deposits in less than one hour. Xoom customers can deposit money in one of the selected bank services deemed Bank-to-Bank ULTRA, and that money will be available for withdrawal in minutes during partner bank processing hours. Customers will receive confirmation that the transaction has been completed via email - at no additional fees. John Kunze, President and CEO of Xoom Corporation says: "Although all of Xoom's bank deposit services are excellent, some are so fast that they feel almost magical.  At Xoom, we're calling these services Bank-to-Bank ULTRA."   Kunze added that if an ULTRA deposit takes more than one hour, the customer can request a coupon for the value of the service fee on their next transfer. Bank-to-Bank ULTRA is available in the Philippines, United Kingdom, Mexico and several countries throughout Central and Latin America. You can learn more about Bank-to-Bank ULTRA by clicking on this link: http://promotions.xoom.com/ultra-en or contacting robin.carr@xoom.com Read more >>

TV Globo International Signs Agreement with GlobeCast to Join its MyGlobeTV™ Platform

TV Globo International has signed an agreement with GlobeCast, a leading provider of media management and global content delivery services, to join its MyGlobeTV™ platform. Globo offers both the Brazilian and Portuguese communities' quality entertainment that the entire family can enjoy. Globo is Brazil's number one television channel, airing 24 hours a day, 7 days a week. Broadcast exclusively in Portuguese, programming includes dramas, news, comedy, documentaries, music, variety shows, sports and more. With the addition of Globo, MyGlobeTV has gone from a niche offering to a truly global platform.  The platform offers a wide channel lineup that includes 17 channels serving the Brazilian, Portuguese and Romanian communities.  MyGlobeTV is the newest distribution platform offered by GlobeCast in the Americas. For more information visit the product website at www.myglobetv.com. For information on distributing your content on MyGlobeTV  please contact our Consumer Video Products and Services team at consumervid.americas@globecast.com Read more >>