Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter, and archived here, with news briefs and mini essays. It also serves to introduce marketing executives to multicultural experts for potential business alliances and journalists with diverse sources. Submit Your News.     Subscribe | Learn More

Cozumel Films Now Represents Cantinflas and Offers Animated "Cantinflas & Friends" TV Series for Sale

Cozumel Films, a California based film distributor, announces that it now represents Mario Moreno Reyes known professionally as Cantinflas, in all aspects of image & likeness. Cozumel Films has also acquired the TV and merchandising rights to the half hour animated series "Cantinflas & Friends" now available for sale in English and Spanish to companies and individuals interested in the Latino market. Cantinflas, a Mexican comic film actor and producer, came to be associated with the national identity of Mexico and became an icon in Latino culture and history. "Cantinflas & Friends," well known among many Mexican- American generations, is an ideal bonding experience for the whole family. Cozumel Films is interested in working with Hispanic and Latin American market agencies and other companies who would like to use "Cantinflas & Friends" or Cantinflas in advertising and brand related communications. A leader in all aspects of home entertainment with clients such as Walmart, Target and Amazon, Cozumel Films strives to bring attention to the great stars from the golden age of Mexican cinema. For more information about Cozumel Films and "Cantinflas & Friends" visit or contact Yolanda Machado at, 818-566-8608 and Margaret Guerra Rogers at, 818-317-9332 Read more >>

CCR Makes Hispanic Marketing Research Easy

Whether it's developing new products and services, refining existing product offerings, or building new marketing and advertising campaigns, senior decision makers across the United States routinely rely upon Creative Consumer Research (CCR) for actionable market insights. With over 20 years of research expertise, specifically focused on Hispanic/Latino consumers and businesses, CCR conducts research for clients nationally, statewide, regionally and locally. Currently CCR has the largest Hispanic Research Department in the state of Texas. CCR offices in Houston and Phoenix offer a variety of research methodologies to interview both acculturated and non-acculturated Hispanics/Latinos. CCR has large conference-style focus group rooms with one-way mirrors and large client viewing rooms for qualitative research. In addition CCR offers taste tests, telephone interviewing, executive surveys, mall intercepts, door-to-door interviewing, mystery shops, store audits, and computer capabilities. Bilingual interviewing, moderators, and translators are also available. CCR also offers project management for multicity projects. Our extensive experience includes a wide range of industries: Health Care, Financial Services, Consumer Products, Retail, Food & Beverage, Entertainment, Communications, and Travel, etc. CCR completes over 1,500 research projects annually. Whether you need telephone surveys, internet surveys, one-on-one interviews, focus groups (large or small), multi-language capabilities etc., our staff of more than 40 full-time market research professionals and 200 interviewers can service your market research needs. For more information contact Patricia Pratt, President, 281-240-9646 or or visit our website at Read more >>

Améredia: How Well Do You Know the Hispanic Market? Take the Challenge and Win a Surprise Prize!

Do you know the growth rate of the Hispanic population from 2010 to 2011? How about the percentage of Hispanics that use their mobile devices to go online? Améredia is kicking off Hispanic Heritage Month by challenging you to a quiz on the Hispanic community. Take it and learn more about the fastest growing ethnic group in the nation. We are giving away a surprise prize to one person that scores among the highest results! Join our social conversations on Facebook, Twitter and Google+ and don't forget to tweet using our hash tag #AmerediaQuiz. Améredia is a full-service multicultural advertising agency with a diversity focus encompassing ethnic groups that comprise this nation's cultural mosaic including Hispanics, Asians, Europeans, Africans, Middle Easterners, Pacific Islanders and other smaller diverse communities. For more information contact Pascale Downing, Public Relations Coordinator at 415-788-5100 ext. 115 or at Visit Read more >>

K. Fernandez & Associates: We'll hit the Hispanic Consumer at their Cultural Sweet Spot for Big Returns

K. Fernandez & Associates is a Hispanic and multicultural marketing communications partner reaching the new face of America in all of its diversity and complexity. Our media-neutral integrated, in-culture approach reaches consumers at critical areas of interaction.  We are passionate believers that a deep understanding of the consumer, the marketplace and your brand is essential in uncovering the key product attributes in order to drive your sales. We offer in-depth category experience in Financial Services, Packaged Goods, Retail, Food & Beverage, Kids Marketing, Healthcare, Energy and Telecommunications. Ranked in the top 50 U.S. Hispanic agencies by Ad Age and were also honored with 11 International Hermes awards in 2012. Let's talk big ideas over margaritas! Contact Karla Fernandez Parker at 210-614-1052 or at or visit for more information today!  Read more >>

LatinoEyes®, a division of C+R Research: To Market to the Latino Market, You Need to Understand Them

LatinoEyes® is the research consultancy division of C+R Research specializing in the U.S. Hispanic and Latin American markets. The LatinoEyes® team is made up of knowledgeable researchers with over 20 years of experience who have a deep understanding of both U.S. and Latino cultures, and advanced quantitative and qualitative skills. With expertise in a wide variety of markets spanning from consumer packaged goods to banking and retail, they offer cutting-edge technologies, as well as the best methods for researching and gaining insights into the U.S. Hispanic market. Contact Brenda Hurley, Senior Vice President, C+R Research, or 312.828.9200.  Read more >>

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Visit  Read more >>

Interviewing Service of America (ISA): Over 30 Years of Delivering High Quality Data Collection

ISAISA is one of America's largest marketing research data collection and data reporting companies. ISA has 400 CATI positions in the US .  ISA is also the industry leader in multicultural data collection having conducted interviews in 67 languages. On-line interviewing and sample , IVR interviewing and complete data processing, including coding, programming and translations are available.  Through our Q-insights division we also conduct face to face intercept interviews, qualitative studies and executive interviewing. We have extensive experience in reaching hard to reach ethnic groups such as Hispanics and Asians. QI has two focus group facilities in Southern California and nationwide recruiting capabilities. For more information contact Michael Halberstam (PRC), President, 818-989-1044, Visit   Read more >>

Castells: ROI-Powered Ideas Fuel Everything We Do

Castells & Asociados is a top-echelon national Hispanic marketing agency for ROI-powered ideas and business integration, with a fully integrated range of digital to traditional services.  Led by dynamic founding President and Stanford MBA Liz Castells, we maintain our core focus on strategic client leadership and business ROI growth with analytics, segmentation, trending, first-in-kind thinking, cultural creative targeting, strategic added value, and dual-language activation. Known as the architects of TransculturationTM, Castells guides clients to address and integrate Hispanic into all the P's for seamless transcultural activation. We link all the pieces for ethnic success, integrated across disciplines, departments and partners for one client goal. We're a hands-on place run with energy, heart and candor, free of egos, layers or borders, and have the advantage of a mix of seasoned lifers and young blood. To find out more, visit our website at or contact Cynthia Correa at 213-688-7032, Read more >>

Hispanidad: Hispanic Marketing Expertise in the Heartland

Hispanic marketing is no longer something that's "nice" for a company to do. It's become a business imperative as the spending power of Latinos continues to grow at an explosive rate. This critical consumer market is a complex segment characterized by different generations, diverse countries of origin, and assorted levels of acculturation and language preference. It is unrealistic to expect a single strategy to work for the entire Hispanic consumer market. To reach and influence these consumers takes insight, familiarity, strategy, and creative ability. It takes the right agency: an agency like Hispanidad. At Hispanidad, we offer an experienced, integrated team of Hispanic marketing professionals dedicated to putting the right accent on your marketing so it generates a positive, and profitable, response. A team with the creative talent and comprehensive solutions to get you in, get you noticed, and get you results. Contact Laura Sonderup, Managing Director, at 303-239-5235 or For more information, visit Read more >>

Power Media Group - Not Just Another Hispanic Advertising Agency

Hispanic-owned Power Media Group (PMG) is a public relations and advertising agency specializing in creating and implementing all-inclusive Spanish language campaigns that help businesses build lasting relationships with the Latino community. In August 2012, PMG received U.S. Government Registrations & Certifications in four different categories (SBA, D&B, CCR, and ORCA) that will advance the company's growth into the expanding bilingual business world. In addition to traditional campaigns, PMG utilizes innovative grassroots media campaigns that are designed to reach out to the booming Hispanic population that contributes more than $1 trillion to the U.S. economy annually. The agency has won multiple awards and recognitions for its work including 2010 and 2011 ADDY Awards for Excellence in the Website Design and Local Radio categories. Also, in 2010, PMG won the United States Small Business Administration Minority Small Business Champion of the Year Award. The company's clients include Universal Music Latin and Creativa Interiors Primor. To further strengthen its commitment to the multicultural market, in 2011 principals Patricia and Tony Gracia launched the Power Woman Business Center, a non-profit 501 c3 business incubator that reaches out to diverse entrepreneurs who are trying to develop and grow their businesses during these precarious economic times. For more information contact Patricia Gracia at, 661-505-1009 or visit Read more >>