Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter that provides journalists and multicultural marketing executives with news briefs about marketers who target Hispanic, African American, Asian American, GLBT and other niche consumers. It is used by journalists who seek leads to expert sources and story ideas, and introduces marketing executives to multicultural experts for potential business alliances. MMN also includes a calendar of upcoming key multicultural conferences, seminars and events.     Learn More | Subscribe

SMSi-Urban Call Marketing Inc.

SMSi-Urban Call Marketing, Inc. and Segmented Marketing Services, Inc. (SMSi) are   multicultural marketing, sampling, promotion and publishing companies specializing in Grass-roots product sampling; Urban Call custom publishing and distribution; Promotion planning and execution; Urban retail merchandising; Field marketing executions, Multilingual community ambassadors, Media relations and placements. The SMSi Community of Networks, founded in 1978, reaches more than 50% of black and Latino consumers in the top 20 national urban markets including churches, beauty salons, barbershops, youth, senior and daycare centers, health centers, entertainment venues and urban retailers. Urban Call custom publications are distributed in the proprietary SMSi networks with brand samples, or independently, and at community venues. Promotion overlays include health expos, festivals, brand sponsored micro sites and seminars.  Relationships with urban gatekeepers and opinion leaders provide access to millions of network constituents. Community access and relationships are leveraged for clients including Procter & Gamble, General Mills, Johnson & Johnson, Aetna, AARP, Sally Beauty, Walgreens, Merck, Johnson Publishing, Magic Johnson Enterprises and McNeil.  For more information contact president@smsi-net.com or visit www.smsiurbancallmarketing.com.   Read more >>

IVC, Isabel Valdés Consulting: Transforming Heartshares into Marketshares™

IVC is a consulting firm that provides hands-on strategic business development and marketing services to senior executives at leading companies seeking to drive business growth and ROI from the U.S. Multi-Cultural marketplace. IVC brings over 25-years of hands-on Hispanic and Cultural Market consumer segments expertise with sound financial goals and viability across business categories, including packaged goods, personal care, beverages, media, healthcare and insurance, wireless and telephony, publishing, automotive, entertainment, fast-food restaurants, retail, travel, - and a large number of non-for-profit organizations. Its principal and founder, M. Isabel Valdés, pioneered In-culture Marketing, a gold standard in understanding culturally diverse markets today. IVC offers a unique vision to "tackle" challenges, thinking out-of-the-box, with senior executive capacity to elicit extraordinary strategic alliances translating clients' vision into reality with superior ROI potential and measurable results. Her latest book, WIN! The Hispanic Market: Strategies for Business Growth, brings together 18 "best-in-class" experts -- in advertising, research, retail, corporate governance, media, social, and more --  who provide state-of-the-art insights to effectively target the Hispanic population in the new US market place. For more information contact isabel@isabelvaldes.com or 415.752-2257. Or visit www.isabelvaldes.com.  Read more >>

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info.  Read more >>

Castells: ROI-Powered Ideas Fuel Everything We Do

Castells & Asociados is a top-echelon national Hispanic marketing agency for ROI-powered ideas and business integration, with a fully integrated range of digital to traditional services.  Led by dynamic founding President and Stanford MBA Liz Castells, we maintain our core focus on strategic client leadership and business ROI growth with analytics, segmentation, trending, first-in-kind thinking, cultural creative targeting, strategic added value, and dual-language activation. Known as the architects of Transculturation Castells guides clients to address and integrate Hispanic into all the P's for seamless transcultural activation. We link all the pieces for ethnic success, integrated across disciplines, departments and partners for one client goal. We're a hands-on place run with energy, heart and candor, free of egos, layers or borders, and have the advantage of a mix of seasoned lifers and young blood. To find out more, visit our website at www.adcastells.com or contact Cynthia Correa at 213-688-7032, Cynthia@adcastells.com Read more >>

MyGlobeTV: A New Plug & Play Solution for Romanian Audiences

GlobeCast announced on July 1, 2012 the commercial launch of MyGlobeTV™.  MyGlobeTV is a full end-to-end solution to reach diverse, untapped audiences with premier international and thematic content. This IPTV platform launched an initial lineup of 16 Romanian channels. New international channels will be joining the platform in the coming weeks. MyGlobeTV offers a true turnkey solution to broadcasters from around the world, including not only the technical platform but marketing research, support, customer service, billing and more. For the viewer, MyGlobeTV provides a user-friendly and technologically simple way to access the programming content that they want. MyGlobeTV is the newest distribution platform offered by GlobeCast in the Americas, the other being our DTH Satellite product, WorldTV. For more information visit the product website at www.myglobetv.com.  For information on distributing your content on MyGlobeTV or WorldTV, please contact our Consumer Video Products and Services team at consumervid.americas@globecast.com Read more >>

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info.  Read more >>

ARY Digital Network: The Largest Pakistani Television Network in North America

 Founded in 2000, ARY Digital Network is the largest Pakistani Television network in North America, having 5 channels on Dish Network catering to all the viewer's needs. Holding the most diversified portfolio starting from entertainment ARY Digital, current affairs and news channel ARY News, youth based music channel ARY Musik, religious & spiritual teachings channel ARY QTV, traditional food & recipes based channel ARY Zauq. All production is done in-house with specialized programming catering to Urdu speakers residing in Pakistan and abroad. ARY Digital Network viewers now spread across Asia, Middle East, Africa, Australia, Europe and USA. As an ambassador for the great people of Pakistan beaming into more than 100 countries, ARY Digital Network has a vision to become a vital organization contributing positively to the lives of Pakistanis and Urdu speakers around the globe. Having its base in Pakistan, the Network now holds its head high with pride to be The Largest Satellite Television Network in Pakistan. For more information contact Junaid Bawany, VP - Operations at Junaid@arydigital.tv. Visit www.arydigital.tv/.  Read more >>

Asterix Group: A Creative Branding Agency

Asterix Group works exclusively on building strong brands that inspire and engage today's diverse consumers. We have extensive experience in all areas of branding specializing in:  Brand strategy, Brand identity and design, Brand engagement, LGBT and multi-cultural marketing. Our teams are located in San Francisco and Napa, CA and Portland, OR, working with clients nationwide. Multi-channel. Memorable. Designed to engage audiences where they are across digital, mobile, social and traditional media. Our clients view us as an extension of their team - professionals they trust and turn to again and again for our experience, leadership, strategic counsel and fresh thinking. For more information, visit www.asterixgroup.com or e-mail brand@asterixgroup.com.      Read more >>

Prime Access: Now Leader in Reaching Highly Desirable Gay Market

Black enterpriseRecent statistics point to the fact that gay press advertising is on a steady rise, from an annual budget of 53 million in 1994 to 307 million in 2011, a 99.5% increase since 2010 (153.9 million). This marks a 319% increase since 1996, while earnings in the overall Consumer Magazine sector have gained just 25%. Never before has the gay and lesbian community been on the forefront of discussion as it is today - on May 9th, 2012, President Obama announced his support of same-sex marriage, a milestone for the LGBT community and its supporters.  In conjunction with recent events, the gay and lesbian market has become a valuable consumer segment that many companies are striving to reach, acknowledging the significant, growing impact this target holds. Prime Access has been a pioneer in helping clients achieve this goal. As a leading global media and advertising company specializing in reaching out to the LGBT community, Prime Access has long taken pride in its ability to build loyal relationships between consumers and brands. There has never been a better time for Prime Access to wish readers a happy Pride. Visit www.prime-access.com or call 212-868-6800.  Read more >>

Walton Isaacson - "The Planet's Most Interesting Agency"

At Walton Isaacson, we believe that diversity is necessary for successful results-it's a business reality, not just a slogan.  It's with this theme front-of-mind that we create and execute business strategies for our clients that foster meaningful conversation with Lesbian, Gay, Bisexual and Transgender communities. Here, at WI, we have a strong senior LGBT marketing team to lead us to do great work in this community. Not only are they experts, but they are committed and dedicated to the values of the LGBT community. We work with our clients to foster authentic engagement strategies that include effective messaging, materials and programs that support LGBT organizations, groups that we truly believe are making a significant impact on LGBT rights and the fight for equality. We walk the talk, not just because it's the right thing to do, but because it impacts bottom-line results. One of the groups we've partnered our clients with is the Human Rights Campaign-America's largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. We worked with HRC and Lexus to bring Lexus on board as a national Gold corporate sponsor. In addition, this year, Lexus became a sponsor at Jeffrey Fashion Cares, an annual event that brings together leading International Fashion and Luxury companies with New York City's charitable and social communities to benefit four of the most worthy non-profit organizations working with people living with HIV/AIDS and members of the LGBT community. WI will continue to keep our sights on our clients' bottom-line results, which in many cases, includes focusing marketing & advertising efforts on the valuable LGBT consumer segment. For more information please contact Kopper Overton, Public Relations at 213-769-8249, kopper.overton@waltonisaacson.com. Visit www.waltonisaacson.com.  Read more >>