Multicultural Marketing News

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Save the Dates/Register Now for Key 2019 Multicultural & Diversity Conferences + events


Save the Dates/Register Now for Key 
2019 Multicultural & Diversity
                      Conferences + events


Featured Events and Organizations
  • Free Webinar: Best Practices from the Canadian Multicultural Market: What U.S. brand marketers Can Learn, Feb 13, 2PM EST
  • 2019 Diversity & Inclusion Conference, March 25-26, Philadelphia
  • Asia Society Diversity & Marketing Leadership Summit: Powering Global Businesses, May 15-16, New York
  • Latinas in Business Inc. "Entrepreneur Empowerment Lunch," May 17, NJ and "Latina SmallBiz Expo and Pitch Your Business Competition," November 7, NYC
  • The AAF's 2019 Mosaic Awards, June 6, Hollywood, FL
  • CMI 12th Annual LGBTQ Marketing & Advertising Symposium @ Google, June 20, New York
  • ColorComm's 6th Annual Conference, July 24 - 26, Miami
  • Free Webinar: Best Practices from the Canadian Multicultural Market: What U.S. brandmarketers Can Learn, Feb 13, 2PM EST
    The face of America is changing and multicultural consumers are quickly becoming the majority of future growth in the U.S. While multicultural marketing in the U.S. is significantly focused on the Hispanic and African-American consumers, the Chinese and South Asian populations are also booming today and US marketers need to understand the opportunities and challenges. As such, we can look to Canada for inspiration. Why Canada? Canada will be welcoming over 1 million new immigrants in the next 3 years alone. By the year 2036, Canada's multicultural consumers will represent 34% of the population and according to Statistics Canada, other urban centers across the country can reach over 80% with South Asians and Chinese quickly becoming the "visible majority". Where else in the world can you catch a Punjabi ice hockey game while sipping a Matcha green tea latte and relishing a plate of butter chicken poutine? Only in CANADA! Join us for an informative webinar with Canadian Multicultural Marketing veterans who will share key insights and opportunities relevant for the U.S. market, along with examples and learnings gained by marketing to the Chinese and South Asian consumers in Canada. Bobby Sahni, Partner and co-founder of Toronto-based Ethnicity Matters, and Lisa Spira, Director of Research and Product Development at Ethnic Technologies will share perspectives, perceptions and experiences from their work with various brands and categories in Canada including banking, telecommunications, automotive and CPG . During the webinar expect to see examples of what Canadian companies are doing to engage this audience, and the importance of establishing a benchmark before making an investment, with success stories from Ethnicity Matters and E-Tech from Ethnic Technologies. To RSVP or for more information, email Lisa Skriloff, MMR, 
    2019 Diversity & Inclusion Conference, March 25-26, Philadelphia 
    The 2019 Diversity & Inclusion Conference is "where diversity and inclusion intersects with academic and corporate strategies." Hosted by The Philadelphia Convention and Visitors Bureau (PHLCVB), PHL Diversity (a business development division of PHLCVB) in partnership with Temple University School of Sport, Tourism and Hospitality Management and Lodging Media, the conference will take place on March 25th & 26th at The Ritz-Carlton Hotel Philadelphia. This is an education summit designed for CEOs, corporate leaders, chief diversity officers and government officials to exchange insights and concepts about diversity and inclusion best practices across multiple industries. It also serves as a resource for executives, organizations, administrators and academics seeking new innovative, forward-thinking diversity, equity, and inclusion approaches. The two-day agenda includes a City Mayors Roundtable; opening remarks by Justin Nelson, co-founder and president of the National LGBT Chamber of Commerce (NGLCC); and closing remarks from Wade Davis, former NFL player. Unique to the conference is the academic Think Tank focusing on educational design, barriers and disparities on university campuses. Learn more and take advantage of the early bird rates at diphilly.com.
    Asia Society Diversity & Marketing Leadership Summit: Powering Global Businesses, May 15-16, New York

    For more information please contact David Reid at dreid@asiasociety.org 
    Latinas in Business Inc. "Entrepreneur Empowerment Lunch," May 17, NJ and "Latina SmallBiz Expo and Pitch Your Business Competition," November 7, NYC
    Latinas in Business Inc. is turning five and like a 5-year old, we are jumping high and running far with our Latinas in Business 2019 Schedule!
    Entrepreneur Empowerment Lunch (EEL) and Latina Entrepreneur of the Month Awards (New Jersey) - May 17, 2019 - 9am to 2pm Workshops at the Entrepreneur Empowerment Lunch (EEL) are based on "peer-to-peer" knowledge sharing. Successful Latina entrepreneurs are invited to speak about their journeys, obstacles and barriers they overcame, and how they achieved success. Experts are also invited to provide information that helps build a solid foundation for attendees' businesses. Open to all small businesses regardless of gender, race or background. 
    5th Annual Latina SmallBiz Expo & Pitch your Business Competition (NYC)-November 7, 2019 - 4:00pm to 8:00pm
    The Latina SmallBiz Expo is an annual celebration of the economic power of Latinas and other minority women entrepreneurs featuring Product Demonstrations, Makeup and Hair Makeovers, Latino Food and Beverages Sampling, Giveaways, and Door Prizes. The Pitch Your Business Competition has become its signature feature, attracting strong and established Latina small businesses for an opportunity to win a cash prize, and be promoted in media and social media. See here 2017 and 2018. For more information or to receive a sponsorship package for both events, contact Susana G Baumann, President and CEO, Susana@latinasinbusiness.us.
    The AAF's 2019 Mosaic Awards, June 6, Hollywood, FL 
    Join the American Advertising Foundation (AAF) in recognizing and celebrating inclusive and innovative marketing campaigns, media content, company initiatives and champions of diversity.  
    Your participation will assist in honoring those change agents who create content and work environments that better reflect today's multicultural landscape.  To learn more about making a meaningful impact in supporting the 2019 Mosaic Awards, please visit 
    Community Marketing & Insights 12th Annual LGBTQ Marketing & Advertising Symposium @ Google, June 20, New York, NY
    Don't miss this comprehensive research, advertising, marketing and communications forum, helping you better understand and serve LGBTQ consumers. Audience: Marketing, advertising, PR and communications professionals across all industries, who want to successfully reach diverse LGBTQ communities, and initiate or update effective strategies. Perfect for LGBTQ market newbies and veterans alike! Mark your calendar: Registration opens on February 15, 2019 and is limited to 150 participants. Information: https://communitymarketinginc.com/lgbt-marketing-advertising-symposium/ Download the free 12th Annual LGBTQ Community Survey report.
    ColorComm's 6th Annual Conference, July 24 - 26, Miami 
    ColorComm, Inc., the nation's leading women's platform addressing diversity and inclusion from across the communications, marketing, media, and advertising industries, will return to Miami, Florida for its 6th annual conference at the Ritz-Carlton, Key Biscayne, July 24, 2019 -July 26, 2019. Ann Curry, Emmy Award-Winning Journalist, will serve as the keynote speaker of ColorComm's Annual Conference. Visit 
    www.colorcommconference.com for more information.
     

    Upcoming Events in 2019

    Check back to view updated information as we receive it which will be posted at http://multicultural.com/calendar.

    Jan/Feb/Mar

    February 13, 2019
    Free Webinar: Best Practices from the Canadian Multicultural Market: What U.S. brand marketers Can Learn, Feb 13, 2PM EST
    Ethnic Technologies and Ethnicity Multicultural Marketing + Advertising

    March 25-26, 2019
    2019 Diversity & Inclusion Conference
    The Philadelphia Convention and Visitors Bureau (PHLCVB), Philadelphia, PA
    Apr/May/June

    May 15-16, 2019
    Asia Society Diversity & Marketing Leadership Summit: Powering Global Businesses
    Asia Society, New York, NY

    May 17, 2019
    Latinas in Business Inc. Entrepreneur Empowerment Lunch (EEL) and Latina Entrepreneur of the Month Awards
    Latinas in Business Inc., NJ

    May 22-23, 2019
    3AF 2019 Asian Marketing Summit
    Asian American Advertising Federation (3AF), Los Angeles, CA

    June 6, 2019
    The AAF's 2019 Mosaic Awards
    American Advertising Federation (AAF), Hollywood, FL

    June 11-12, 2019
    2019 CMC Annual Conference
    The Culture Marketing Council: The Voice of Hispanic Marketing, Dallas, TX

    June 20, 2019
    Community Marketing & Insights 12th Annual LGBTQ Marketing & Advertising Symposium @ Google
    Community Marketing & Insights, New York, NY

    July/Aug/Sept
    July 9-10, 2019
    Multicultural Women's National Conference
    Working Mother Media, New York, NY

    July 24 - 26, 2019
    ColorComm's 6th Annual Conference
    ColorComm Media Group, Miami, FL

    Oct/Nov/Dec
    November 3-5, 2019
    20th Annual LGBTQ Tourism Forum @ Vdara Las Vegas
    Community Marketing & Insights, Las Vegas, NV

    November 7, 2019
    Latinas in Business Inc. 5th Annual Latina SmallBiz Expo & Pitch your Business Competition
    Latinas in Business Inc., New York, NY
    Susana@latinasinbusiness.us

    November 6-9, 2019
    2019 ANA Multicultural Marketing & Diversity Conference
    ANA, San Diego, CA

    To be announced:
    13th Annual ADCOLOR Conference and Awards
    2019 Horowitz Cultural Insights Forum
    2019 NextGen Conference (C2)
    The 3% Conference
    Tech Up For Women Conference 2019
    Digital Diversity Network's 4th Annual Innovation & Inclusion Awards

    Check back to view updated event information posted at http://multicultural.com/calendar. Subscribe to MMRNews to receive the information by email at http://multicultural.com/mail_list_sign_up.
    Do you have an event or conference that should be featured in our next Save the Dates newsletter? If you are interested in including your event descriptive paragraph and logo in our next issue of Multicultural Marketing News/MMRNews ($425) or as a simple listing ($100), please visit: 
    http://multicultural.com/services/mmr_news or contact Lisa Skriloff at 212-242-3351 or Lisa@multicultural.com. Listings are free to organizations featured on multicultural.com. Sign up here to feature your organization on multicultural.com.
     
    Next Issues:

    March 2019
    Theme: Save the Dates for Key 2019 Multicultural & Diversity Conferences + events
    Deadline for reservations: February 21st
    Deadline for copy: February 26th

    To see upcoming newsletter themes view our 2019 Editorial Calendar
     
    Questions? Call 212-242-3351 or email Lisa@multicultural.com.

    Subscribe to this newsletter at http://multicultural.com/mail_list_sign_up.

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    About This Newsletter 
    Multicultural Marketing News (MMRNews), is published by Multicultural Marketing Resources, Inc. (MMR). For a free subscription, sign up here.