Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter, and archived here, with news briefs and mini essays. It also serves to introduce marketing executives to multicultural experts for potential business alliances and journalists with diverse sources. Submit Your News.     Subscribe | Learn More

HMG Distribution - Reach General Market and Multicultural Consumers Right Where They Live

With over 15 years in business, HMG Distribution provides nationwide direct-to-door distribution of product samples, door hangers, polybag media, catalogues and newspapers. With state-of-the-art mapping capabilities and over 1,200 geo-demographic data overlays, HMG clients can reach consumer households by block group, Census tract, zip code, retail trade-area radius and more.  Clients wishing to reach multicultural households can target by general ethnicity (Hispanic, African American, Asian, etc.) or subset by country of origin (Mexico, Jamaica, Japan, etc.).  Distribution is available to any US market including Hawaii and Alaska. Our programs are scalable from the local grassroots level to nationally focused mass reach.  To date, we have executed distributions for clients as Verizon, Kellogg’s, MetroPCS, Stop & Shop, Washington Post and DirecTV. For more information contact Mitch Korn, President and General Manager at 914-276-0500 or info@hmgdistribution.com.  Please visit our website at www.hmgdistribution.com.   Read more >>

C R Market Surveys, Inc. - Marketing Research Specialists

C R Market Surveys, Inc. - Marketing Research Specialists - proudly salutes the accomplishments of African Americans during Black History Month.  As the only Black-owned focus group facility in the Midwest, C R Market Surveys understands the challenges faced by African Americans as pioneers for success. For over 16 years, clientele have benefited from C R Market Surveys’ expertise in consistently delivering clear, in-depth and authentic insights from African American, Hispanic and Asian consumers nationwide.  Our multicultural perspective is used in the design, implementation and delivery of our data across an array of industries - from consumer goods to non-profit entities. Core methodologies include focus groups in top multicultural markets, food and beverage testing, product placements, online surveys and in-person intercepts.  Key staff members are PRC certified with the Marketing Research Association; MBE/WBE/NMSDC compliant with local and state agencies. Contact Cherlyn Robinson today for more information - 800-882-1983 ext. 70, crobinson@crmarketsurveys.com. Visit www.crmarketsurveys.com Read more >>