Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter, and archived here, with news briefs and mini essays. It also serves to introduce marketing executives to multicultural experts for potential business alliances and journalists with diverse sources. Submit Your News.     Subscribe | Learn More

The Diversity Best Practices WOW! Facts Almanac - The Must-Have Resource for All Multicultural Marketers

The Diversity Best Practices WOW! Facts Almanac is the most comprehensive source of workplace and marketplace diversity data. Featuring more than 15,000 facts about women, people of color, the LGBT community, people with disabilities, religious populations and seniors, this invaluable resource is a one-stop supply of hard-hitting diversity data that helps prove the business case of diversity and dramatically showcases demographic changes leading to new opportunities in emerging markets. For the first time, the WOW! Facts Almanac is available to you for only $99. This 288-page book is the go-to guide for all multicultural marketers. The book also makes a great holiday gift for diversity and marketing teams. Don't miss this opportunity to purchase! To order your copy today, visit


EIN SOF Communications

Tari Hartman Squire's EIN SOF Communications, the leading strategic marketing, PR and accessible events firm specializing in disability, diversity and public policy, launched disability strategic and niche marketing with its My Left Foot campaign, and subsequently as helped develop disability-inclusive campaigns for Universal Home Entertainment (DVS® DVD for Ray for blind audiences; Mattel/Toys "R" Us launch of Becky®, Barbie's friend who uses a wheelchair; AT&T, Bank of America, AOL, Microsoft, Macy's, Nickelodeon, and HP.   Specializing in disability-inclusive employment EIN SOF serves as strategic marketing consultant for COSD and UCLA Anderson School of Management's Leadership Institute for Managers with Disabilities, co-chairs the Justice For All Action Network's Employment Team and serves on the Diversity Committee of the Academy of Television Arts & Sciences. EIN SOF's Disability Community Market Research Initiative was featured in AdWeek and Fortune Small Business and Squire advised the AP Stylebook on disability-savvy semantics. EIN SOF means business when it comes to helping businesses tap this brand loyal and oft-ignored $220 billion market segment. For more information, contact EIN SOF at, 310-473-5954 or visit   Read more >>

Muxlim, Inc.

Founded in 2006, Muxlim Inc. is an integrated media company, offering a range of services that engage, communicate and access the global Muslim market, estimated at USD 1 trillion globally and USD 170 billion in the US. The company also runs the world's largest Muslim lifestyle network, which provides lifestyle content across a number of categories such as news, entertainment, fashion, music and sports. The company cohesively integrates Muslim lifestyle content and context across multiple platforms, such as web, print, mobile, TV, live events, etc. and reaches tens of millions of people in 190 countries. The network includes syndicated and user-generated content, branding, branded content, storytelling, advertising and more. With its comprehensive lifestyle focus, Muxlim is the first company to make this market approachable and attractive to mainstream advertisers as well as provide an effective marketing channel to reach this powerful yet fragmented consumer base. Currently Muxlim's business areas involve online display, interactive and conversational marketing, end-user sales of premium content in addition to advisory services including market research and intelligence, industry engagement and media planning. Visit  Read more >>

Kang & Lee Advertising

Founded in 1985, Kang & Lee Advertising is the leading multicultural marketing consulting and communications agency in North America specializing in reaching the Asian multicultural markets - ranked #1 Asian American multicultural agency by Ad Age Magazine in April of 2010. K&L also has full service capabilities to target East European and Middle Eastern multicultural consumers. Headquartered in New York City, and with an office in Toronto, the agency's current client roster includes a long list of blue-chip brands in diverse industries. As an early pioneer of Asian multicultural marketing, K&L offers clients a distinguished track record of ushering new categories and brands into this discipline. Visit   Read more >>

Get on Board with Ocean Translations and Travel through the World of Words, Images and Sounds

Ocean Translations is a Language Service Provider, offering English/Spanish/Portuguese translations and multilingual DTP solutions. With our 15 years of experience of delivering world-class projects using state-of-the-art technologies and proven processes, we have gathered the best skilled linguists - translators, interpreters, editors and proof-readers - in the sector. We have experience in working for a wide range of sectors from the marketing and communication angle; including manufacturing, pharmaceutical, the food and hospitality industries, e-learning, and telecommunications. Having recently received the ISO 9001:2008 certification, Ocean Translations is a trusted language translation partner for some of the world’s top companies, delivering culturally accurate and reasonably priced translation. Our goal is to deliver a customized service to each one of our clients answering their needs and building long-term business partnerships. For more information contact Sabine Panneau, Business Development Manager, +54 341 409 5111 or Visit  Read more >>

PR Newswire: Hispanic Marketing has evolved. Media has evolved. Are you using the RIGHT tools?

PR Newswire's industry leading suite of multicultural marketing and communications services provides enhanced solutions to target, reach and engage Hispanic audiences in meaningful ways. NEW! Microsites from Hispanic Digital Network: Create an editorial destination within 85+ Spanish and bilingual news sites; NEW! ProfNet en Español: Gain visibility among Spanish-language media through the first and only online resource linking Spanish-language media and experts; NEW! Hispanic MEDIAbase: Target your message to broadcasters, journalists and bloggers by accessing our database of more than 5,000 U.S. Hispanic media contacts; Hispanic PR Wire: Deliver your message to 5,000+ media outlets, with guaranteed placement on 100+ leading U.S. Hispanic media sites; MultiVu™ Latino: Engage audiences through the inclusion of multimedia assets in your communications and marketing. Reach Latino audiences today and save up to 40% with our 2010 packages.   Read more >>

“Living with Hispanic Families: An Acculturation Perspective” - New Syndicated Research Study from Kitelab®

Kitelab®, the only regional research company created by Latin Americans with more than 40 years of marketing research experience, is launching a new syndicated research study focusing on the US Hispanic market, “Living with Hispanic Families: An Acculturation Perspective,” providing a unique opportunity for companies to obtain fresh and diverse perspectives from Hispanic consumers and Experts living in the USA, based upon acculturation variables.“Living with Hispanic Families: An Acculturation Perspective” will identify current trends, facts, figures, and will dimensionalize the views of 1st, 2nd and 3rd Generations of Hispanics living in the USA. This is a multi-phased syndicated research study, which utilizes quantitative as well as a variety of qualitative methodologies, including focus groups, in-depth interviews, and ethnographies, geared to obtaining actionable marketing-oriented deliverables. A copy of the proposal can be downloaded at: or by contacting Carlos de León, Hispanic Market Director, at Kitelab: 305-265-1138,  Read more >>

GfK Custom Research North America

Focused on inspiring innovative business decisions, GfK Custom Research North America is part of the GfK Group, the world's fourth largest market research company.  GfK Custom Research North America combines the global resources of the GfK Group with the local knowledge of North America's leading research and consulting companies delivered by more than 700 employees in the US and Canada. Beyond our sector-specific experts, specialty practice areas and research centers for excellence, we deliver unmatched knowledge designed to help your business grow. By offering you access to several of the world's largest databases combined with a full-range of ad-hoc research services, GfK Custom Research North America delivers proven, state-of-the-art solutions developed from a 360° view of your market. These include GfK Roper Hispanic OmniTel®, GfK Unacculturated Hispanic In-Person Research Program, In-Language Qualitative and Ethnographic Research, GfK Automotive’s In-Language Image Barometer Studies and more. For more information contact Liz Tillman, Visit   Read more >>

LatinoEyes®: Research Specializing in the U.S. Hispanic and Latin American Markets

LatinoEyes® is the research consultancy division of C&R Research specializing in the U.S. Hispanic and Latin American markets. The LatinoEyes® team is made up of knowledgeable researchers with over 20 years of experience who have a deep understanding of both U.S. and Latino cultures, and advanced quantitative and qualitative skills. With expertise in a wide variety of markets spanning from consumer packaged goods to banking and retail, they offer cutting-edge technologies, as well as the best methods for researching and gaining insights into the U.S. Hispanic market. C&R Research, a full-service market research company specializes in qualitative and quantitative research within the B2B and B2C segments. Its specialized divisions—KidzEyes  Read more >>

Creative Consumer Research

Whether it’s developing new products and services, refining existing product offerings, or building new marketing and advertising campaigns, senior decision makers across the United States routinely rely upon CCR for actionable market insights. With over 20 years of research expertise, specifically focused on Hispanic/Latino consumers and businesses, CCR conducts research for clients nationally, statewide, regionally and locally. Currently CCR has the largest Hispanic Research Department in the state of Texas. CCR offices in Houston and Phoenix offer a variety of research methodologies to interview both acculturated and non acculturated Hispanics/Latinos. CCR has large conference-style focus group rooms with one-way mirrors and large client viewing rooms for qualitative research. In addition CCR offers taste tests, telephone interviewing, executive surveys, mall intercepts, door-to-door interviewing, mystery shops, store audits, and computer capabilities. Bilingual interviewing, moderators, and translators are also available. CCR also offers project management for multicity projects. Our extensive experience includes a wide range of industries: Health Care, Financial Services, Consumer Products, Retail, Food & Beverage, Entertainment, Communications, and Travel, etc. CCR completes over 1,500 research projects annually. Whether you need telephone surveys, internet surveys, one-on-one interviews, focus groups (large or small), multi-language capabilities etc., our staff of more than 40 full-time market research professionals and 200 interviewers can service your market research needs. For more information contact Patricia Pratt, President, 281-240-9646 or or visit our website at  Read more >>