Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter, and archived here, with news briefs and mini essays. It also serves to introduce marketing executives to multicultural experts for potential business alliances and journalists with diverse sources. Submit Your News.     Subscribe | Learn More

Global Funds Transfer (GFT) Aims To Be The One Stop Shop For The Ethnic Population Worldwide

Looking to support your family or make a gift to friends while abroad? Mobytop allows you to top-up the mobile prepaid account from anywhere in the world at anytime. Tailored specially to the needs of immigrant communities, GFT’s solutions allow migrants from all over the world a real time, easy and cost-efficient transfer of small amounts of money from the internet, mobile phone or through retailers. Many white label partners have started to serve their customers with our services. Mobytop is the site where Hispanics, Asian Pacifics and Africans can help their family back home. GFT is present in US, Europe, Middle East and Africa through strong partnership with local key players. For more information contact info@gft-international.com or www.gft-international.com, www.mobytop.com Read more >>

HMG Distribution - Reach General Market and Multicultural Consumers Right Where They Live

With over 15 years in business, HMG Distribution provides nationwide direct-to-door distribution of product samples, door hangers, polybag media, catalogues and newspapers. With state-of-the-art mapping capabilities and over 1,200 geo-demographic data overlays, HMG clients can reach consumer households by block group, Census tract, zip code, retail trade-area radius and more.  Clients wishing to reach multicultural households can target by general ethnicity (Hispanic, African American, Asian, etc.) or subset by country of origin (Mexico, Jamaica, Japan, etc.).  Distribution is available to any US market including Hawaii and Alaska. Our programs are scalable from the local grassroots level to nationally focused mass reach.  To date, we have executed distributions for clients as Verizon, Kellogg’s, MetroPCS, Stop & Shop, Washington Post and DirecTV. For more information contact Mitch Korn, President and General Manager at 914-276-0500 or info@hmgdistribution.com.  Please visit our website at www.hmgdistribution.com.   Read more >>

C R Market Surveys, Inc. - Marketing Research Specialists

C R Market Surveys, Inc. - Marketing Research Specialists - proudly salutes the accomplishments of African Americans during Black History Month.  As the only Black-owned focus group facility in the Midwest, C R Market Surveys understands the challenges faced by African Americans as pioneers for success. For over 16 years, clientele have benefited from C R Market Surveys’ expertise in consistently delivering clear, in-depth and authentic insights from African American, Hispanic and Asian consumers nationwide.  Our multicultural perspective is used in the design, implementation and delivery of our data across an array of industries - from consumer goods to non-profit entities. Core methodologies include focus groups in top multicultural markets, food and beverage testing, product placements, online surveys and in-person intercepts.  Key staff members are PRC certified with the Marketing Research Association; MBE/WBE/NMSDC compliant with local and state agencies. Contact Cherlyn Robinson today for more information - 800-882-1983 ext. 70, crobinson@crmarketsurveys.com. Visit www.crmarketsurveys.com Read more >>