Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter, and archived here, with news briefs and mini essays. It also serves to introduce marketing executives to multicultural experts for potential business alliances and journalists with diverse sources. Submit Your News.     Subscribe | Learn More

“Living with Hispanic Families: An Acculturation Perspective” - New Syndicated Research Study from Kitelab®

Kitelab®, the only regional research company created by Latin Americans with more than 40 years of marketing research experience, is launching a new syndicated research study focusing on the US Hispanic market, “Living with Hispanic Families: An Acculturation Perspective,” providing a unique opportunity for companies to obtain fresh and diverse perspectives from Hispanic consumers and Experts living in the USA, based upon acculturation variables.“Living with Hispanic Families: An Acculturation Perspective” will identify current trends, facts, figures, and will dimensionalize the views of 1st, 2nd and 3rd Generations of Hispanics living in the USA. This is a multi-phased syndicated research study, which utilizes quantitative as well as a variety of qualitative methodologies, including focus groups, in-depth interviews, and ethnographies, geared to obtaining actionable marketing-oriented deliverables. A copy of the proposal can be downloaded at: http://kitelab.com/hispanics or by contacting Carlos de León, Hispanic Market Director, at Kitelab: 305-265-1138, cdeleon@kitelab.com.  Read more >>

GfK Custom Research North America

Focused on inspiring innovative business decisions, GfK Custom Research North America is part of the GfK Group, the world's fourth largest market research company.  GfK Custom Research North America combines the global resources of the GfK Group with the local knowledge of North America's leading research and consulting companies delivered by more than 700 employees in the US and Canada. Beyond our sector-specific experts, specialty practice areas and research centers for excellence, we deliver unmatched knowledge designed to help your business grow. By offering you access to several of the world's largest databases combined with a full-range of ad-hoc research services, GfK Custom Research North America delivers proven, state-of-the-art solutions developed from a 360° view of your market. These include GfK Roper Hispanic OmniTel®, GfK Unacculturated Hispanic In-Person Research Program, In-Language Qualitative and Ethnographic Research, GfK Automotive’s In-Language Image Barometer Studies and more. For more information contact Liz Tillman, elizabeth.tillman@gfk.com. Visit www.gfk.com.   Read more >>

LatinoEyes®: Research Specializing in the U.S. Hispanic and Latin American Markets

LatinoEyes® is the research consultancy division of C&R Research specializing in the U.S. Hispanic and Latin American markets. The LatinoEyes® team is made up of knowledgeable researchers with over 20 years of experience who have a deep understanding of both U.S. and Latino cultures, and advanced quantitative and qualitative skills. With expertise in a wide variety of markets spanning from consumer packaged goods to banking and retail, they offer cutting-edge technologies, as well as the best methods for researching and gaining insights into the U.S. Hispanic market. C&R Research, a full-service market research company specializes in qualitative and quantitative research within the B2B and B2C segments. Its specialized divisions—KidzEyes  Read more >>

Creative Consumer Research

Whether it’s developing new products and services, refining existing product offerings, or building new marketing and advertising campaigns, senior decision makers across the United States routinely rely upon CCR for actionable market insights. With over 20 years of research expertise, specifically focused on Hispanic/Latino consumers and businesses, CCR conducts research for clients nationally, statewide, regionally and locally. Currently CCR has the largest Hispanic Research Department in the state of Texas. CCR offices in Houston and Phoenix offer a variety of research methodologies to interview both acculturated and non acculturated Hispanics/Latinos. CCR has large conference-style focus group rooms with one-way mirrors and large client viewing rooms for qualitative research. In addition CCR offers taste tests, telephone interviewing, executive surveys, mall intercepts, door-to-door interviewing, mystery shops, store audits, and computer capabilities. Bilingual interviewing, moderators, and translators are also available. CCR also offers project management for multicity projects. Our extensive experience includes a wide range of industries: Health Care, Financial Services, Consumer Products, Retail, Food & Beverage, Entertainment, Communications, and Travel, etc. CCR completes over 1,500 research projects annually. Whether you need telephone surveys, internet surveys, one-on-one interviews, focus groups (large or small), multi-language capabilities etc., our staff of more than 40 full-time market research professionals and 200 interviewers can service your market research needs. For more information contact Patricia Pratt, President, 281-240-9646 or ppratt@ccrsurveys.com or visit our website at www.ccrsurveys.com.  Read more >>

Grupo Latino de Radio

Grupo Latino de Radio (GLR) is the US radio division of Grupo PRISA (www.prisa.es), the world’s leading Spanish and Portuguese-language business group in the fields of education, information and entertainment. Present in 22 countries, it reaches more than 50 million users through its global brands. GLR operates 2 radio stations: Caracol WSUA 1260AM in Miami and W Radio XEWW 690AM in Southern California. GLR Networks is the production and distribution arm that supplies the most innovative radio programming:
- Exclusive rights to Chivas de Guadalajara, Copa Santander Libertadores, Copa Nissan Sudamericana and daily sports information shows, with talent such as Jorge Campos, Samuel Jacobo, Ricardo Mayorga, Rigo Cervantes and Hipolito Gamboa.
- Newscast Services.
- Health-topic shows hosted by first ever Latino president of the American Cancer Society, Dr. Elmer Huerta.
- #1CHR/Pop Countdown among Latinos Worldwide.
More than 120 affiliated stations, reaching over 80% of the US Hispanic population! For more information, please contact Luigi Bellizzi at 305 644 6641 or lbellizzi@glrnetworks.com Read more >>

VanguardComm Unveils Dedicated Corporate Social Responsibility & Cause-Related Marketing (CSR/CRM) Practice

The public relations and marketing communications firm has formalized its longstanding experience with CSR/CRM initiatives. This comes as data from the Yankelovich MONITOR Multicultural Study 2010 confirmed that Hispanic and African-American consumers rank a company’s presence in the community as a major factor in their purchasing decisions – much more so than the General Market.  For example, 79 percent and 84 percent of Hispanic and African-American respondents respectively agreed with the statement “companies that make sincere efforts to be part of the Hispanic/African-American community deserve my loyalty.”  “The results identify excellent opportunities for businesses looking to increase their brand reputation and sales,” said Esther Novak, CEO and founder of VanguardComm. “Corporate Social Responsibility and Cause Related Marketing are underserved areas and in our new practice we will actively engage to help businesses understand and leverage these opportunities.” VanguardComm has extensive experience with both corporate and nonprofit clients in this area. It has a long history of involvement in community engagement in various fields -- including health, food & beverage, arts & culture, housing, technology and renewable energy. For more detail call Esther Novak (www.vanguardcomm.com) at 732-246-0405 or info@vanguardcomm.com.   Read more >>

Améredia: Hispanic - Multicultural

Améredia continues its positioning as a multicultural agency covering various ethnic groups, including Hispanics. Our teams have launched successful award-winning integrated marketing campaigns in print, online, radio, television, out-of-home, grassroots and market research in growing Hispanic communities nationwide, and we continue to gain mind share and market leadership within Asian, European, African, Middle Eastern and other diverse groups for both corporate and government sectors. Our multicultural focus provides a broader perspective to your culturally focused campaigns. Cross-cultural expertise, insights and intelligence gained through years of work in these markets and applied successfully to create impactful results within different ethnic groups bring you a 360 degree view of the multicultural market. With today’s minority segments poised to become tomorrow’s majority markets our partnership acts as an invaluable tool to your organization across the entire cultural spectrum. Hispanic or multicultural, we will correctly position, connect and grow your brand across all diverse markets. Explore more today on www.ameredia.com.   Read more >>

Campbell Communications

Campbell Communications is dedicated to providing our clients with insights concerning multicultural audiences through traditional research and customized methodologies that are delivered professionally and timely. Our services include focus group moderating, ethnography depth sessions, on-site/on-premise/environmental interviews, individual and executive interviews. We believe we are capable of identifying new opportunities and provide recommendations that distinguish Campbell Communications from others.  Read more >>

WorldTV

WorldTV is the world’s leading aggregator and distributor of international content, serving multi-cultural audiences throughout the Americas, Asia, Europe, and the Middle East. WorldTV has extensive relationships with more than 500 international broadcasters and leading distributors of Pay TV content. In the United States, WorldTV works closely with companies like AT&T, Cox Hospitality, Frontier Communications, Verizon & more to deliver targeted international content that is relevant to a multi-cultural audience of more than 30 million people. WorldTV also serves the US retail market via its direct-to-home satellite platform, delivering more than 200 international radio and television channels in 35 languages representing over 40 countries throughout the world. WorldTV is the partner of choice for firms operating in the broadcasting, content management and content distribution markets. With technical services that include aggregation, backhaul, ingestion, transmission, distribution and repurposing of content, and business solutions that run the gamut from marketing and market research, business development and sales support, subscriber management and customer care, WorldTV represents a truly turnkey solution. WorldTV is a division of GlobeCast, a global provider of technical content management and worldwide transmission services for professional broadcast delivery. GlobeCast is a subsidiary of France Telecom. Visit www.globecastwtv.com.   Read more >>

Latin2Latin Marketing + Communications (L2L)

Latin2Latin Marketing + Communications (L2L), with offices in New York City and Fort Lauderdale, FL, offers clients quick to market solutions with an eye toward ROI. L2L bridges the gap for general market companies targeting Latino consumers as well as Latino organizations seeking to widen their audience. Because of its depth of experience and portfolio of capabilities, L2L provides clients with a powerful, 360 degree marketing communications strategy that includes everything from business development and public relations to social media outreach and talent management among others. At the core of its business, L2L firmly believes that happy customers equal loyal customers. Learn more at www.latin2latin.com.   Read more >>