Multicultural Marketing News

Multicultural Marketing News (MMN) is an emailed newsletter, and archived here, with news briefs and mini essays. It also serves to introduce marketing executives to multicultural experts for potential business alliances and journalists with diverse sources. Submit Your News.     Subscribe | Learn More

Multicultural Marketing News - Women's History Month and Multicultural Communications Month

Multicultural Marketing News - Mar-Apr 2017
March is Women's History Month
April is Multicultural Communications Month
In this issue:
March is Women's History Month
  • People en Español Invites You to a Day of Inspiration, Education And Entertainment With the Most Powerful Latinas, March 25, 2017 in Miami, FL
  • Paragon Language Services Celebrates Women's History Month
  • Spotlight on MMR Founder, Lisa Skriloff
  • Ethnic Technologies - "We Hold These Truths To Be Self-evident That All Men And Women Are Created Equal........"

  • April is Multicultural Communications Month
  • Campbell-Communications - Bringing Up Diversity in Advertising Again
    Featured Events
  • American Advertising Federation (3AF) Asian Marketing Summit, June 1-2, 2017 in Los Angeles, CA
  • Celebrate Inclusion in the Big Easy at the 2017 Mosaic Awards, June 7, 2017 in New Orleans, LA
  • Women'History Month
    National Women's History Month's roots go back to March 8, 1857, when women from New York City factories staged a protest over working conditions. International Women's Day was first observed in 1909, but it wasn't until 1981 that Congress established National Women's History Week to be commemorated the second week of March. In 1987, Congress expanded the week to a month. Every year since, Congress has passed a resolution for Women's History Month, and the President has issued a proclamation.
    People en Español invites you to a day of inspiration, education and entertainment with the most powerful Latinas
    Gaby Espino, Lele Pons, Dra. Ana María Polo, María Elena Salinas, Elaine King, Ana Patricia Gámez, Laura Posada, Kika Rocha, Pamela Silva Conde,and many many more influencers at People en Español's Poderosas Live!  for a day of FREE activities to celebrate the Women's History Month.  Participate in workshops in the areas of finance, health and empowerment, score one-on-one consultations and revamp your resume for results, and meet the most inspiring authors and experts on March 25th at Doubletree By Hilton Miami (711 N.W. 72nd Avenue, Miami, Fl). For more information contact To RSVP please visit
    Paragon Language Services Celebrates Women's History Month
    Hanne Mintz, CEO and Founder
    In 1991, Hanne Mintz and her founding partner, Doris Weitz opened the doors to Paragon Language Services to offer quality and reliable language services for businesses across the country. 26 years later, and Hanne has grown Paragon to become a multimillion dollar company serving a variety of industries, such as life sciences, advertising, legal, public relations, healthcare and government entities. Through Hanne's leadership, Paragon was recognized by Inc. 5000 as one of the Fastest-Growing Private Companies for the second year in a row in 2016. As we celebrate Women's History Month, we recognize leaders like Hanne Mintz and all the remarkable women everywhere who make their dreams a reality through hard work and determination, while juggling the daily pressures of their personal and professional lives. We applaud and appreciate you! For more information contact Marina Mintz, President,, 512-782-2612.
    Spotlight on MMR Founder, Lisa Skriloff
    Lisa Skriloff founded Multicultural Marketing Resources, Inc. (MMR) to serve as a business resource to corporations, communications firms and journalists, providing information and referrals. Established in 1994, MMR is a consultancy, B2B public relations and marketing firm, and editorial supplier, working with the leading experts in Hispanics, Asian Americans, African Americans, LGBT consumers and other ethnic and niche market groups. Multicultural Marketing Resources, Inc. is a WBENC certified woman-owned business, and also certified by New York City and New York State. Our specialization is multicultural markets and diversity, working with companies such as ad agencies, research firms, corporate marketing executives, media and other communications professionals involved in marketing to Hispanics, African Americans, Asian Americans, people with disabilities, LGBT consumers and women- and minority- business owners. We provide marketing support and writing services to corporations and organizations. Writing services include ghostwriting speeches and powerpoint presentations on multicultural marketing and diversity, as well as tailored reports and briefing memos. Other topics: multicultural travel, dance travel and destinations. Lisa is a frequent writer on travel and has contributed to Travel Agent Magazine, The NY Daily News, Jaxfax and Fodors Guides, and is the founding editor of Multicultural Travel News (MTN) and Dance Travel News. She specializes in multicultural travel, Spanish language destinations, dance and cruise travel. For more information contact Lisa Skriloff, President, lisa@multicultural.com212-242-3351 or visit
    "We hold these truths to be self-evident that all men and women are created equal........"
    With these words a dream was given life in historic Seneca Falls, New York, the Birthplace of Women's Rights. And perhaps at no other time in our country than this, do these words mean so much, to so many. In Seneca Falls, in 1848, Elizabeth Cady Stanton (a Seneca Falls resident), Lucretia Mott and 300 other women and men held the first Women's Rights Convention. The Declaration of Sentiments, modeled after the Declaration of Independence, was presented and passed by the convention. These resolutions included among other demands, that women have the right to vote. The struggle for women's rights had begun. Seventy-two years later in 1920, the 19th amendment to the Constitution of the United States was ratified, which gave women many rights they did not previously have, including the right to vote. It had been a long, hard fight by women and men who believed in the equality and rights of women. Struggles continue today, and now there is a whole new generation of women and men fighting for equality, rights and justice. The women and men of Seneca Falls created the National Women's Hall of Fame in 1969, believing that the contributions of American women deserved a permanent home. In 1979, after a major fundraising drive, the Hall purchased an historic bank building in the heart of Seneca Falls Historic District, renovating it to house the Hall's permanent exhibit, artifacts of historic interest, and offices. There have been 256 women inducted into the Hall. A national panel of judges, who represent many disciplines and fields of expertise, select the inductees. Inductees are both living and deceased, but all represent contributions of national and/or global importance. 2017 inductees include The Honorable Matilda Raffa Cuomo, Dr. Temple Grandin, Author Lorraine Hansberry and Sherry Lansing. For a complete list of this year's honored women, visit Ethnic Technologies G-TECH Gender Enhancement G-Tech G-Tech is our gender identification technology that was developed to more accurately sort and reach each gender independently. Ethnic Technologies combines preponderance theory with more specific multicultural name research to make G-Tech much more accurate than any other gender identification product. When you look at your marketing data, do you think that more than 50% of your buyers are men? If so, you need G-Tech! G-Tech is available in conjunction with E-Tech or as an independent product. About Ethnic Technologies Ethnic Technologies (E-TECH) is the Global Leader in Multicultural Marketing, Research, Data Enhancement, Segmentation and Modeling Analytics. The EthniCenter ® from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research.  E-TECH's Multicultural Ethnic, Language Preference and Degree of Assimilation Indices outperform the competition in accuracy and response rates time after time.  Whether using the data for marketing via social media, search engine marketing (SEM), digital, mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved. For more information contact, at Karen Sinisi, Director of Sales, Ethnic Technologies, 866-333-8324 ext. 117,
    Multicultural Communications Month
    Bringing Up Diversity in Advertising Again 
    Why bring up diversity in advertising again. It seems like it is a continuing conversation that was started decades ago. It has impact in multiple ways in any Marketing Communications. As a brand manager,
    it became time in my mind to select an African American actor for Mrs. Butterworth syrup. We had never had one. The format was a young child having a conversation with an animated syrup bottle. It was done for no other reason than it had never been done in the history of the brand and this consumer segment made hefty contributions to brand sales. It turns out the actor who was Kim Fields did such a great job it elevated sales and contributed greatly to launching her career. So, there is the strategic decision based on the sales contribution of the African American consumer segment and there is the simple and plain rationale that it is just their turn to be cast. Any person we portray in our communications is filtered by the consumer viewing it based on situation, physical appearance such as wardrobe for example, their interaction with other cast members, and lastly the copy lines to name a few of the many key factors. Wow, what's the big deal you are wondering. It's just adding a person of color to the mix. Well that is in and of itself a problem to consider. A token inclusion is just as detrimental as not choosing a person of color at all. How are they positioned. In the background? Is it an awkward mix of actors? To many viewer's, it communicates that African American are an afterthought. The greatest infraction is choosing casting based on stereotypes or avoiding realistic portrayals. As a consultant, I recall frequent recommendations regarding casting African America men with facial hair, or avoiding the "model look" to achieve a level of realism since we were trying to motivate a broad spectrum of African American to choose a financial product they were encouraged heretofore not to take advantage of. It wasn't easy, however here again the choice we made for casting eventually became a prominent actor in a T.V series after appearing in that commercial. There is a conversation ensuing on social media about mixed marriage casting. Seems progressive, yet there is concern for the lopsided casting executed time and again, which has raised concern about what it is in fact being communicated. There is no standard rule and each situation is unique and specific to the brand communication goal. Importantly it is a fine line between being noticed and being over the tops to what we think is creating awareness. There are secondary or subtext communications created by our casting choices that can neutralized the main story being told. It has a lot to do with being relevant in a measured manner. A topic for next time! Ron Campbell, President Campbell-Communications Campbell-Communications is structured to provide Information Utility to our clients. Our research and strategy development intelligently guides clients toward successful decision making. Our extensive expertise spans a wide range of demographic and psychographic consumer segments, inclusive of several multicultural segments.  We have helped clients develop strategies and messaging for Pre-teens, and from Millennials to Baby Boomers. Campbell Communications is a recognized research and consulting company responsibly providing professional services founded on core values that include commitment, integrity, and excellence. We believe we identify opportunities and provide recommendations that distinguish Campbell Communications as a premier research and strategic planning company. Certified Minority Owned Business Contact: 918.783.1501
    Featured Events
    Asian American Advertising Federation (3AF) Asian Marketing Summit, June 1-2, 2017 in Los  Angeles, CA
    The 3AF Asian Marketing Summit provides a unique forum for industry leaders, content creators, media companies, corporate marketers and other partners to converge in an in-depth discussion of the Asian consumer opportunity, and to present methods and trends for organizations to consider when marketing to them. Ultimately, we hope this intermingling of segment experts sparks new ideas and conversations that advance the recognition of our industry and community.  The dates are June 1-2, and the location is The Line hotel in Koreatown, Los Angeles. Prior to the Summit, the 3AF will host the 3AF Asian Marketing Boot Camp, designed for those new to Asian marketing or for those who want a refresher course on the critical basics. The 3AF Boot Camp is a separate registration from the Summit and will be held on May 31.  For more information, visit
    Celebrate Inclusion in the Big Easy at the 2017 Mosaic Awards!
    Celebrate the advertising and media industry's commitment to diversity and inclusion at the American Advertising Federation's annual Mosaic Awards on June 7, 2017 in New Orleans! The AAF will recognize companies and agencies whose cutting edge creative work, media content and organizational programs have continued to create an increasingly diverse industry, reflective of the many vibrant communities within our society. To learn more, please visit
    If you are interested in including your company profile/news in our next issue of Multicultural Marketing News/MMRNews ($425), please visit: or contact Lisa Skriloff at 212-242-3351 or     
    Next Issue: May/June 2017
    Deadline: April 24th, 2017
    Theme: Asian Pacific American Heritage Month
    To see upcoming newsletters view our 2017 Editorial Calendar

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    About This Newsletter 
    Multicultural Marketing News (MMRNews), is published by Multicultural Marketing Resources, Inc. (MMR). For a free subscription, sign up here.