Multicultural Arts and Entertainment News

Multicultural Entertainment News is a special edition of MMRnews featuring news about theater, film, music, dining and entertainment events and entertainment marketing news with a multicultural focus. It covers audience and outreach campaigns aimed at markets including Hispanics, African Americans, Asian Americans, women, GLBT and people with disabilities. Sign up to subscribe to MMRnews.

Bombay Dreams: Attracting South East Asians to Broadway

Q&A with Sudhir Vaishnav, President, EsVee Consulting and Marketing Services, and Associate Producer of Bombay Dreams
How did you first become involved with Bombay Dreams?
I presented composer A R Rahman’s concerts in the USA in 2000. At that time he was already busy with the London production and I showed keen interest in being involved with the project. Mr. Rahman introduced me to Andrew Lloyd Webber and his company, Really Useful Group, and Waxman Williams. Now, I am very much involved with the show on a day-to-day basis. Liaising with our PR company, Barlow Hartman, and our marketing consultant, Margery Singer, and company and community outreach programs. I have been a pioneer in bringing theatrical and musical concerts from India for the past thirty years and I continue do so. I have arranged concerts nationwide in Los Angeles, Chicago, San Francisco, Toronto, etc. I am also currently involved with producing East West Fusion Musical albums. I am also planning to take a tour of Broadway Productions to the Indian sub continent and the Far East.