Multicultural Arts and Entertainment News

Multicultural Entertainment News is a special edition of MMRnews featuring news about theater, film, music, dining and entertainment events and entertainment marketing news with a multicultural focus. It covers audience and outreach campaigns aimed at markets including Hispanics, African Americans, Asian Americans, women, GLBT and people with disabilities. Sign up to subscribe to MMRnews.

Raisin in The Sun: Diversifying Broadway By Eric Schnall

For this inaugural column, we asked Eric Schnall, Associate Producer and Marketing Director, of the Broadway show “Raisin in The Sun” to share the case study of its highly successful marketing campaign (with a budget of just over $800,000 total for advertising, including pre-production, and under $7,000 for street promotion, for the entire run) that attracted a diverse audience to Raisin in The Sun and is a prime example of how Broadway is responding to an increasingly multicultural America.  Read more >>

Lincoln Center Celebrates Black History Month 2010

Lincoln Center for the Performing Arts marks Black History Month 2010 and celebrates the contributions of African-Americans to the arts with a variety of programs presented by Lincoln Center resident organizations and in collaboration with community partners.

This year’s events include “Basie And The Blues” presented by Jazz at Lincoln Center; “Dee Dee Bridgewater - To Billie With Love—A Celebration Of Lady Day” presented by Lincoln Center’s American Songbook; “American Girl, World Citizen: A Musical Journey Of Nina Simone” presented by Lincoln Center, Black Rock Coalition and CUNY and “Leslie Uggams Uptown Downtown” presented by Lincoln Center’s American Songbook. For additional information and program details visit

Reel Pride’s First Annual LGBT Film Festival

A two-day event in Richmond, VA featured five award-winning independent films that celebrate the diversity of the LGBT community. The festival was held February 5th and 6th at the Firehouse Theater in Richmond.

Friday night featured a cocktail reception and screening of the film Patrick 1.5, the story of a gay couple that tries to adopt a baby and ends up with a 15-year old homophobic boy. Rosmy, a non-profit source for supportive services for gay, lesbian, bisexual, transgender and questioning youth ages 14-20, co-organized the festival. Visit Read more >>

Chicago Museum Of Science And Industry’s 2010 Black Creativity Program

Beginning January 14, 2010, the Museum of Science and Industry will kick off its annual Black Creativity program with the exhibition Taking Charge of YOU! This interactive Black Creativity exhibit explores simple ways to live a healthier lifestyle from an African-American perspective.

From hip-hop moves for exercise, to fresh and healthy meal choices, the exhibit will provide information on how to protect and nourish the body and will call attention to the health challenges faced by many African Americans, including asthma, diabetes, high blood pressure, obesity and stress. This exhibit is being hosted in conjunction with the October 2009 opening of the Museum’s newest permanent exhibit, YOU! The Experience—a comprehensive exhibit on human health and the connection between mind, body and spirit in the 21st century. The exhibit will also celebrate the achievements of African Americans in medicine by highlighting contemporary and pioneering physicians and educators who have exemplified excellence in their field. Guests will be able to learn about the rich tradition of historically black colleges and universities in preparing hundreds of African Americans for health care professions. The Black Creativity program runs through February 28, 2010. Visit the Museum’s Web site, for a full listing of events Read more >>

New York City Opera and the Schomburg Center for Research in Black Culture in Collaboration

Following the success of Black History at New York City Opera, last season’s inaugural series of events co-presented by New York City Opera and the Schomburg Center for Research in Black Culture, City Opera returns to the Schomburg Center in 2010 for three new collaborative programs celebrating the great American operatic repertoire highlighting the African-American experience, the distinguished African-American artists who have enriched the opera world, and City Opera and Schomburg’s parallel commitment to promoting black culture.   Read more >>

The 2009 Tribeca Film Festival Puts Spotlight On Foreign Films

The Tribeca Film Festival, founded in 2001 is an annual celebration of film, music and culture. This year’s festival starts on April 22 and continues through May 3 in New York. The festival features a number of foreign films that reflect the diversity of the film program.

This year’s participants include filmmakers from South and Central America, Asia, Europe and the Middle East. This year's program themes include Hispanic & Latino, Asian, Jewish, women, Middle Eastern and LGBT, among others.

Featured films include a story of Luis Tiant, one of baseball’s top pitchers, returning to Cuba after a half-century exile (‘The Lost Son of Havana’ directed by Jonathan Hock); an examination of the realities of chronic hunger for three Brazilian families (‘Garapa’ directed by Jose Padilha); a tale of a cellist who returns to his picturesque rural hometown with his wife following of his breakup of his Tokyo orchestra (‘Departures’ directed by Yojiro Takita, winner of the Academy Award for best foreign language film); a documentary about a group of North Korean concentration camp escapees (‘Yodok Stories’ directed by Andrzej Fidyk); and a story of an overweight chef and three close friends who abandon their weight-loss group to pursue an activity for which girth is a virtue: sumo wrestling (‘A Matter Of Size’ directed by Erez Tadmor, Sharon Mayon), among many others. The Tribeca Film Festival has attracted over two million attendees from the US and abroad since its founding and has generated more than $425 million in economic activity for New York City. For more information visit:


The 2008 Tribeca Film Festival: Asian, African, Latin and Middle Eastern Movies Featured

The 2008 Tribeca Film Festival held from April 23 – May 4, 2008 in New York, showcased 121 feature films and 79 short films representing 41 different countries that reflected the diversity of the film program.
Movies from around the world, e.g. Asia, Latin countries, Africa and the Middle East and women themed films were presented as well. Also, the festival celebrated the 5th year of Tribeca All Access (TAA) - a program of the Tribeca Film Festival and the Tribeca Film Institute - designed to help foster relationships between film industry executives and filmmakers from traditionally underrepresented communities. Notable films from this year’s festival included: ‘Fermat’s Room’ (directed by Luis Piedrahita, Spain); ‘Life in Flight’ (directed by Tracey Hecht, USA); ‘Quiet in Chaos’ (directed by Antonello Grimaldi, Italy); ‘Strangers’ (directed by Erez Tadmor and Guy Nattiv, Israel). The 2008 Tribeca Film Festival had a total attendance of just under 400,000. Contact Tribeca Film Festival at Read more >>

Bombay Dreams: Attracting South East Asians to Broadway

Q&A with Sudhir Vaishnav, President, EsVee Consulting and Marketing Services, and Associate Producer of Bombay Dreams
How did you first become involved with Bombay Dreams?
I presented composer A R Rahman’s concerts in the USA in 2000. At that time he was already busy with the London production and I showed keen interest in being involved with the project. Mr. Rahman introduced me to Andrew Lloyd Webber and his company, Really Useful Group, and Waxman Williams. Now, I am very much involved with the show on a day-to-day basis. Liaising with our PR company, Barlow Hartman, and our marketing consultant, Margery Singer, and company and community outreach programs. I have been a pioneer in bringing theatrical and musical concerts from India for the past thirty years and I continue do so. I have arranged concerts nationwide in Los Angeles, Chicago, San Francisco, Toronto, etc. I am also currently involved with producing East West Fusion Musical albums. I am also planning to take a tour of Broadway Productions to the Indian sub continent and the Far East.