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Women in Multicultural Marketing, Expert Interview: Lisa Spira - Director of Research and Product Development at Ethnic Technologies



Women in Multicultural Marketing, Expert Interview: Lisa Spira - Director of Research and Product Development at Ethnic Technologies

Story idea:
Onomastician who turned a lifelong passion for names into a career as Director of Research and Product Development at Ethnic Technologies, available for interviews and commentary
 
Lisa Spira
Director of Research and Product Development at Ethnic Technologies
 
Bio
Lisa Spira channels her lifelong passion for names into developing multicultural marketing insights as Director of Research and Product Development at Ethnic Technologies. Lisa joined Ethnic Technologies as a researcher in 2008 based on her credentials as an onomastician and has honed her data analysis toolbox ever since. In her current role, Lisa oversees the research, design, and development of the E-Tech Product Suite and develops the team responsible for these multicultural business insight tools. Lisa holds a degree in linguistics from Syracuse University and previously served on the Executive Council for the American Name Society.
 
Interested in names? She's also a baby name consultant and contributor to the primary US-based website for name-related information. Contact her with onomastic inquiries.

Lisa is available for interviews, quotes and commentary about given names, surnames, baby names and related naming conundrums. Her other areas of name expertise include ethnicity, gender, data analysis, and product development. She's experienced in the applications for this work in marketing including multicultural marketing, targeted marketing, data-driven marketing, audience segmentation, and marketing analytics.

Lisa has extensive experience writing and speaking about names:
 
Profiled by the New York Times
Oct 15, 2016, New York Times

Referenced Expert
Feb 6, 2017, Redbook
 
Guest Blogger
Apr 20, 2017, Nameberry
 
Jun 9, 2016, The Mash Up Americans

Speaking Experience
Onomastic Data Skills at part of Onomastics Beyond Academia Symposium at the Linguistics Society of America Annual Meeting, January 2017, Austin, TX

Building better forms: It starts with how you ask for a name, Linguistics Society of America Annual Meeting, January 2018, Salt Lake City, UT

Contact:
Lisa Spira
Director of Research and Product Development
Ethnic Technologies
866-333-8324 ext 111