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Saul Gitlin, EVP, Strategic Services of Kang & Lee Advertising, Honored as "Trendsetter" with an American Advertising Federation (AAF) 2010 Diversity Achievement and Mosaic Award

New York, NY, September 29, 2010 - Saul Gitlin, EVP, Strategic Services of Kang & Lee Advertising, the leading multicultural marketing consulting and communications agency specializing in reaching Asian multicultural consumers across North America, was honored today with the Trendsetter Award by the American Advertising Federation (AAF). The Trendsetter Award is one of the 2010 Diversity Achievement and Mosaic Awards, and recognizes a leading executive who provides enhanced perception of a diversity group personae, and establishes new routes to convey the same to the general public. Gitlin accepted his honor today at the AAF’s District Two Diversity Achievement Awards luncheon held at the New York Athletic Club.

“I would like to express my sincere appreciation to the American Advertising Federation for this award that truly humbles me,” said Gitlin. “ I also salute the AAF and its officers for their leadership, and ground-breaking advocacy for diversity across the marketing industry.”

Throughout his career, Gitlin has forged new directions across the barriers of race, ethnicity, culture, and language. Thirty years ago as an undergraduate at Cornell, he majored in Chinese at a time when his course of study was unusual, and his classmates often ridiculed him for his choice. He subsequently spent a full year as an exchange student in Shanghai in 1982, returned to the US to receive his MA degree in East Asian Studies from Yale, and then returned to China for six more years in senior marketing roles for multinational corporations. This was during the very early period of China’s emergence on the world stage, and long before the country was recognized as the ‘hot’ market it is today.

In the 1990’s, Gitlin received his MBA from Columbia, and then entered the dynamic discipline of North American multicultural marketing, joining Kang & Lee in 1997 as a member of the agency’s executive management leading Strategic Planning, New Business Development, and Corporate Communications. Since then, he has positioned K&L as a ‘thought-leader’ within its industry, enabling the agency to raise the strategic ‘bar’ for a long list of clients, while motivating many categories and brands which had never before focused on Asian consumers to embrace the opportunity. Gitlin’s advocacy for multicultural consumers also extends beyond his work at the agency to the industry at-large. He is a long-serving Board Member and Committee Chair of the trade group, the Asian American Advertising Federation, and in the broader public arena, he is a sought after speaker at national marketing and corporate conferences in the US and Canada. He is also frequently sourced and quoted in the media, and has published a long list of articles across a diverse range of business and news publications including Ad Age, Adweek, Brandweek, The New York Times, The Huffington Post, and many others.

At today’s AAF awards luncheon, other 2010 AAF Diversity Achievement Awards were presented today to Michael I. Roth, Chairman & CEO, Interpublic Group, Tim Love, Vice Chairman, Omnicom Group, Inc., Carol Sagers, Director of Strategy, McDonald's USA, Michael Gray, President & Owner, G+G Advertising, Minerva Garcia, Director of Diversity, DDB New York, Johnson & Johnson; The New York Times; Roy Eaton, Former VP, Music Director, Benton & Bowles.

About Kang & Lee Advertising
K&L Advertising is the leading multicultural marketing consulting and communications agency specializing in reaching Asian multicultural consumers in North America, ranked #1 Asian multicultural agency by Advertising Age Magazine on April 27, 2010. With offices in New York City and Toronto, Kang & Lee services a wide range of blue-chip clients in diverse product categories. 
About American Advertising Federation
The AAF first hosted the Mosaic Awards & Forum program in 2001 to recognize successful multicultural marketing and diversity efforts.  In 2004, the AAF and its District Two joined forces to present the Diversity Achievement and Mosaic Awards & Forum.  District Two represents roughly 10 percent of AAF club membership and covers the regions of New York, New Jersey, Pennsylvania, Delaware, Maryland and Washington, D.C.  The AAF is the "Unifying Voice for Advertising," educating policymakers, the news media and the general public on the value that advertising brings to the well-being of the nation, and develops the industry's present and future leaders through its 215 academic chapters.  The AAF advances the business of advertising as a vital and essential part of the American economy and culture.
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