Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact lisa@multicultural.com or learn more at Submit Your News.   Subscribe

Reach Corporate Multicultural Mktg Execs, Agencies and Media via our Black History Month Issue of MMRNews

Promote Your News in our Black History Month Issue of Multicultural Marketing News Online and Reach Key Multicultural Marketing Executives at Fortune 500 Corporations, Plus Agency Side Executives and Media

To commemorate and celebrate the contributions to our nation made by people of African descent, American historian Carter G. Woodson established Black History Week. The first celebration occurred on Feb. 12, 1926. For many years, the second week of February was set aside for this celebration to coincide with the birthdays of abolitionist/editor Frederick Douglass and Abraham Lincoln. In 1976, as part of the nation's bicentennial, the week was expanded into Black History Month. Each year, U.S. presidents proclaim February as National African-American History Month.

The Black History Month issue of MMRNews will reach key multicultural marketing executives at Fortune 500 corporations across the country. Top corporate executives who are looking to hire agencies and/or to gain knowledge about marketing to multicultural consumers as well as influential marketing executives at ad agencies, research firms and organizations and reporters at ethnic and mainstream publications who seek sources receive the newsletter, MMRNews.

Include your company profile, latest news or a profile of your top ranking African American executive and reach 10,000 marketing executives (at corporations and agencies) and journalists (from ethnic and mainstream publications) for only $425. This includes a 150-word mini-press release and your logo/photo with your contact information. Then the newsletter is archived at multicultural.com here.

See last year's Black History Month Issue of Multicultural Marketing News below.

To profile your company in Multicultural Marketing News Online / MMRNews, sign up here or fill out the below form and email it to lisa@multicultural.com. For questions, please call 212-242-3351.

The deadline is February 18th. The newsletter will be emailed to our 10,000 subscribers February 22nd.

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From: MMRNews (Multicultural Marketing News) [mailto:MMRNews@multicultural.com]
Sent: Wednesday, February 17, 2010 9:57 AM
Subject: Black History Mo. Issue: Multicultural Marketing News Online

Multicultural Marketing News Online - February 2010
 
February is Black History Month


Here is your latest edition of Multicultural Marketing News Online, the online newsletter published by Multicultural Marketing Resources Inc., www.multicultural.com.

About Black History Month
Black History Month was created out of the need to recognize the contributions that African Americans have made and continue to make to America.  Originally it was established as Negro History Week in 1926 by Dr. Carter G. Woodson, a noted African American author, scholar and Harvard professor. The week was extended into a month when Dr. Woodson and multicultural organizations such as The Association for the Study of Afro-American Life and History realized that to fully celebrate the meaning of the event would take more than one week.  In February 1976, this event evolved into "Black History Month."  Dr. Woodson selected February because it was the birthday month of Fredrick Douglass and Abraham Lincoln.  Now Black History Month is nationally recognized.

What's Inside:

Featured News Stories...Company Profiles...Expert Resources For Marketing Executives...Diverse Sources and Story Ideas For Journalists:


•   Global Funds Transfer (GFT) Aims To Be The One Stop Shop For The Ethnic Population Worldwide
•   Creative Consumer Research
•   HMG Distribution - Reach General Market and Multicultural Consumers Right Where They Live
•   C R Market Surveys, Inc. - Marketing Research Specialists
•   Ethnic Technologies, LLC - African American Insight

Featured News Stories and Company Profiles:  

Global Funds Transfer (GFT) Aims To Be The One Stop Shop For The Ethnic Population Worldwide

Looking to support your family or make a gift to friends while abroad? Mobytop allows you to top-up the mobile prepaid account from anywhere in the world at anytime. Tailored specially to the needs of immigrant communities, GFT's solutions allow migrants from all over the world a real time, easy and cost-efficient transfer of small amounts of money from the internet, mobile phone or through retailers. Many white label partners have started to serve their customers with our services. Mobytop is the site where Hispanics, Asian Pacifics and Africans can help their family back home. GFT is present in US, Europe, Middle East and Africa through strong partnership with local key players. For more information contact info@gft-international.com or www.gft-international.com, www.mobytop.com.
 
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Creative Consumer Research

Whether it's developing new products and services, refining existing ones, or building new marketing and advertising campaigns, senior decision makers across the United States routinely rely upon CCR for insights they need into their markets.  Houston's multicultural demographics offer researchers the opportunity to contact an array of cultures and ethnic groups including foreign born African Americans.  These surveys can be completed in several African dialects reflecting different areas of Africa.  In addition, CCR has focused on the African American population providing sensitive and insightful information on a variety of health issues, economic opportunities and shopping behavior, verbal and non verbal communication.  CCR offices in Houston and Phoenix offer complete field services throughout Texas and Arizona.  CCR has large conference-style focus group rooms with one-was mirrors and large client viewing rooms.  Taste tests, telephone interviewing, executive surveys, mall intercepts, door-to-door interviewing, mystery shops, store audits, and computer capabilities are available.  Bilingual interviewing, moderators, and translators are also available.  CCR also offers project management for multicity projects.  Our extensive experience includes a wide range of industries: Health Care, Financial Services, Retail, Food & Beverage, Entertainment, Communications, and Travel, etc.  CCR completes over 1,500 research projects annually, mainly for other market research companies.  Whether you need door-to-door, executive interviewers, focus groups (large or small), multi-language capabilities, etc., your market research needs are served by our staff of more than 60 full-time market research professionals and over 400 interviewers. For more information contact Patricia Pratt, President, 281-240-9646 or ppratt@ccrsurveys.com. Visit www.ccrsurveys.com.
 
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HMG Distribution - Reach General Market and Multicultural Consumers Right Where They Live
With over 15 years in business, HMG Distribution provides nationwide direct-to-door distribution of product samples, door hangers, polybag media, catalogues and newspapers. With state-of-the-art mapping capabilities and over 1,200 geo-demographic data overlays, HMG clients can reach consumer households by block group, Census tract, zip code, retail trade-area radius and more.  Clients wishing to reach multicultural households can target by general ethnicity (Hispanic, African American, Asian, etc.) or subset by country of origin (Mexico, Jamaica, Japan, etc.).  Distribution is available to any US market including Hawaii and Alaska. Our programs are scalable from the local grassroots level to nationally focused mass reach.  To date, we have executed distributions for clients as Verizon, Kellogg's, MetroPCS, Stop & Shop, Washington Post and DirecTV. For more information contact Mitch Korn, President and General Manager at 914-276-0500 or info@hmgdistribution.com. Please visit our website at www.hmgdistribution.com.
 
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C R Market Surveys, Inc. - Marketing Research Specialists
C R Market Surveys, Inc. - Marketing Research Specialists - proudly salutes the accomplishments of African Americans during Black History Month.  As the only Black-owned focus group facility in the Midwest, C R Market Surveys understands the challenges faced by African Americans as pioneers for success. For over 16 years, clientele have benefited from C R Market Surveys' expertise in consistently delivering clear, in-depth and authentic insights from African American, Hispanic and Asian consumers nationwide.  Our multicultural perspective is used in the design, implementation and delivery of our data across an array of industries - from consumer goods to non-profit entities. Core methodologies include focus groups in top multicultural markets, food and beverage testing, product placements, online surveys and in-person intercepts.  Key staff members are PRC certified with the Marketing Research Association; MBE/WBE/NMSDC compliant with local and state agencies. Contact Cherlyn Robinson today for more information - 800-882-1983 ext. 70, crobinson@crmarketsurveys.com. Visit www.crmarketsurveys.com.
 
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Ethnic Technologies, LLC - African American Insight
Ethnic Technologies, LLC is the platinum standard in multicultural marketing. The result of over 40 years of continuous ethnic, religious and language preference research. E-Tech incorporates a unique approach for identifying the different African American consumer markets. After identifying  African American consumers by unique ethnic first names it then  looks for those with unique surnames  from the African Continent. Then for those not identified by the first 2 steps E-Tech does a neighborhood analysis using multi-sourced information compiled from our research team. From that data, E-Tech is able to accurately identify the African American individuals' with  borrowed English, Scotch, French, Welsh, Irish, Dutch and Islamic surnames. The incorporation of  this Enhanced Neighborhood Analytics (ENA) technology in E-Tech Version 7.2 establishes a new and unprecedented level of granularity and completeness in the ethnic marketing industry.  E-Tech allows clients to segment their database by ethnicity, religion, language preference, assimilation index and Hispanic country of origin more accurately and comprehensively than any other approach. Clients  can also benefit  from and acquire ethnic mailing, telemarketing and email lists for both the United States and Canada. The analytics department at E-TECH offers ethnic data appending services and mapping to provide businesses with an overview of new and existing markets. Contact Candace M. Kennedy, Sales and Marketing Director at 866-333-8324 ext. 106 or candace@ethnictechnologies.com. Visit www.ethnictechnologies.com.