Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact or learn more at Submit Your News.   Subscribe

IDT Corporation Taps Factory 360 as Lead Agency for Event Marketing

Factory 360 Hires Belkis Gunduz to Lead the IDT Account

New York, NY, February 1, 2011 - Event / Experiential marketing agency Factory 360 has been tapped by IDT Corporation to be their lead agency for event marketing. The IDT initiative is a nationwide program aimed at promoting the IDT / Tigo branded phone top-up cards in top tier markets in California, Texas, Florida, Georgia, DC, Maryland, Virginia as well as the NY/NJ/CT area. IDT is the world's largest provider of pre-paid and top up phone cards and a Fortune 1000 listed company.  Read more >>

Outlook for Multicultural Marketing in 2011 and Beyond

Top multicultural marketing experts weigh in with their informed opinions on what to expect in Multicultural Marketing in 2011 and over the next decade. Read on to learn what these experts have to say about marketing to African Americans, Asian Americans, Muslim Americans, the GLBT consumer market and people with disabilities.  Read more >>

GLR Networks’ Programming Continues to Expand throughout the Country Adding 5 New Stations to its List of Affiliates!

January 28th, 2011 (Miami) – GLR Networks is proud to announce the addition of 5 new affiliates to its network. With the ever growing success of our programs and the increasing demand to satisfy the needs of Hispanic audiences, GLR Networks is expanding its horizons and adding affiliates in Wallace NC, Memphis TN, Vail CO, Eutis FL, and Austin TX.    Read more >>

Lopez Negrete Communications, Inc. Receives Best of Business Award

Houston, TX, Jan. 26, 2011 – Lopez Negrete Communications, Inc. has been selected for the 2010 Best of Business Award in the Advertising Agencies category by the Small Business Commerce Association (SBCA). Lopez Negrete Communications, headquartered in Houston, Texas, is one of the largest, leading advertising and marketing agencies specializing in Hispanic marketing.  Read more >>

Gardenia Organic, Women-owned Business, is First New York Florist to Earn 'VeriFlora Certification'

January 27, 2011, New York, NY - Gardenia Organic, a New York City based sustainable florist, has earned VeriFlora Preferred Retailer status for its commitment to sustainability practices.  Gardenia Organic is the first New York florist to be recognized for the rigorous environmental practices they undertake in order to practice agricultural sustainability.  VeriFlora is considered the gold standard in ensuring sustainability practices in the flower industry.  Read more >>

GlobalHue Wins CitiFinancial Rebranding Assignment

SOUTHFIELD, Mich., Jan. 19, 2011 -- GlobalHue, a full-service marketing communications agency with total market and multicultural expertise has announced its account win as creative agency for the rebranding of CitiFinancial to OneMain Financial. GlobalHue will be charged with creating the overall go-to-market strategy and developing the launch campaign for the OneMain Financial brand across all consumer segments. "We're excited to be working with GlobalHue," said Jim Ryan, Chief Marketing Officer at CitiFinancial. "They've demonstrated an ability to quickly grasp the nuances of our business and, just as important, they have shown the unique ability to help us create impactful communications for our diverse customer and prospect base."  Read more >>

GfK Names Angelina Villarreal as Head of Multicultural Research

Executive leadership appointment expands service offerings and enhances research capabilities in high growth segments
NEW YORK, January 18, 2011-GfK Custom Research North America today announced the appointment of Angelina Villarreal, Ph.D., as Vice President, Multicultural Research. In this new role, she will partner with other multicultural experts from each of the company's business units to develop, implement, and measure forward-thinking marketing research strategies for the fast-growing Hispanic, Asian-American and African-American consumer segments.  Read more >>

When is a Tiger a Rabbit? When It's the Asian Lunar New Year!

Asian Lunar New Year on February 3, 2011 Ushers in Year of the Rabbit
Kang & Lee, the Premier Agency Targeting Asian Multicultural Consumers, Explains Significance

Famous People Born Year of the Rabbit Include Tiger Woods, Angelina Jolie, Brad Pitt, and others....see Lunar New Year 'Fun Facts' Below  Read more >>

Daisy Exposito-Ulla Profiled in The Boss Column of the The New York Times, "The Cross Cultural Pitch"

Daisy Expósito-Ulla was selected to be profiled in The New York Times, December 5, 2010 in The Boss column. In "The Cross-Cultural Pitch" article she was interviewed about her story as a Cuban-American marketing executive and business owner living in America. You can read the full article here. Read on for more of Daisy's philosophy in her essay on the New America below.  Read more >>

Enhanced tools offer added insight - Hispanic Market Weekly

Veteran ethnic marketing public relations firm Multicultural Marketing Resources (MMR) has revamped its website, adding new features that give clients detailed insight and an array of experts targeting multicultural and niche markets.  Read more >>