Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact or learn more at Submit Your News.   Subscribe

MLG International - Preserving Ideas Across Languages

MLG International is a one stop source of Language Solutions, providing the best and most cost effective language services.

Dub your corporate videos and presentations to create captivating recordings. Transform your websites and graphics into eye-catching visuals that appeal to multilingual clients across the globe. Translate accurately your brochures, contracts or any other document. Whatever your translation needs, MLG International is the highest quality and most dependable translation service for your organization.  Read more >>

Announcing a Searchable Directory of Multicultural Marketing Experts and Speakers on

MMR's Upgraded Website Incorporates New Logo and Adds Searchable Directories of Multicultural Marketing and Diversity Experts and Speakers

New York, NY, November 2, 2010 - Multicultural Marketing Resources, Inc. (MMR) announces that it has upgraded its website, which now features searchable directories of multicultural marketing and diversity experts and speakers. At experts and visitors (particularly corporate marketing, HR and purchasing executives) can search (free of charge) for ethnic ad agencies, marketing and communications firms, market research companies, ethnic media as well as speakers on multicultural marketing and diversity.  Read more >>

The Source Book of Multicultural Experts 2010/11 is Published by Multicultural Marketing Resources, Inc.

13th Edition of Reference Guide Provides Resources for Marketing Executives and Journalists

New York City - October 26, 2010
- Multicultural Marketing Resources, Inc. (MMR) announces the publication of the 13th Edition of The Source Book of Multicultural Experts (ISBN 978-0-9817923-2-3). Published in a convenient desktop handbook size, The Source Book of Multicultural Experts is an invaluable tool for both marketing executives and journalists. New this year: the Source Book of Multicultural Experts is also available online in a searchable directory at Companies who are listed in this year's Source Book can be found at the end of this release.  Read more >>

Order the 2011 Honoring Differences Diversity Calendar

The 2011 Honoring Differences® Diversity Calendar celebrates diversity awareness, inclusion, and respect for different cultures and backgrounds using beautiful stories and pictures. We appreciate your past business and hope you'll consider purchasing the 2011 Honoring Differences Diversity Calendar. The calendar makes a great gift for clients and employees. The 2011 Honoring Differences Diversity Calendar is available in English or Spanish AND in 3 formats: Wall, Custom, and Digital:  Read more >>

Competitrack for Multicultural Competitive Monitoring

Competitrack monitors multicultural competitive advertising in the Hispanic, African-American, and Asian markets.

Clients can:

  • Monitor competitor messaging for television, newspaper, magazine, radio and online advertising

  • Receive monthly spending reports with breakouts by brand, product, media and market

  • Receive automatic alerts whenever a competitor has broken a new ad or campaign.

ANA Multicultural Conference - Tom Joyner Pre-conference Event & Hotel Special Rate Ends 10-24

In the nation's ten largest cities, no single ethnic or racial category describes a majority of the population. The iconic American family—a married couple with children—accounts for just 22 percent of households. The definition of “mainstream” has changed, and because of this, advertisers must learn to market differently. How is your company navigating this change? Attend the 2010 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy & Mather to learn how industry leaders are combining multicultural marketing and diversity management to drive strong business results.  Read more >>

E-Tech: Hispanics Still Spending and Achieving the American Dream

Hispanic Heritage Month is celebrated nationwide and begins on September 15, 2010, the anniversary of independence for five Latin American countries – Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua.
Mexico achieved independence on September 16th and Chile on September 18th.  Read more >>

Saul Gitlin, EVP, Strategic Services of Kang & Lee Advertising, Honored as "Trendsetter" with an American Advertising Federation (AAF) 2010 Diversity Achievement and Mosaic Award

New York, NY, September 29, 2010 - Saul Gitlin, EVP, Strategic Services of Kang & Lee Advertising, the leading multicultural marketing consulting and communications agency specializing in reaching Asian multicultural consumers across North America, was honored today with the Trendsetter Award by the American Advertising Federation (AAF). The Trendsetter Award is one of the 2010 Diversity Achievement and Mosaic Awards, and recognizes a leading executive who provides enhanced perception of a diversity group personae, and establishes new routes to convey the same to the general public. Gitlin accepted his honor today at the AAF’s District Two Diversity Achievement Awards luncheon held at the New York Athletic Club.

2010 ANA Multicultural Marketing & Diversity Conference, Multicultural – The New Mainstream

Is your multicultural marketing mix picking the right audience?
In 2010, babies born to Hispanic, Black, and Asian women will, for the first time ever, account for 50 percent of all births in the nation. The Census Bureau estimates that minorities will constitute a majority of Americans under age 18 in only one decade! The implications to marketers are clearer than ever before—multicultural markets are the new mainstream. The big question is what steps are you and your company taking to pick the right audience. Not sure? Then you should attend the 2010 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy & Mather. This conference is the premiere multicultural marketing event of the year! Industry leaders from multicultural marketing and diversity management come together because they know that it's the combination of disciplines and thought leadership that is the key to driving strong business growth.   Read more >>

Connecting Brands to Hispanics Conference, NYC, Sept. 30, Portada

Portada's Fourth Annual Hispanic Digital and Print Media Conference on September 30th at the Scholastic Auditorium & Greenhouse with Rooftop Terrace in New York City is fast approaching. The agenda - around the theme "Connecting National Brands to Local Audiences" - provides the basis for a robust conversation with key clients, agency and media executives.
Star Speakers and Presenters: KAREN TREDYTE, VP, Director of Media Services, Casanova Pendrill  - CARLOS BOUGHTON, Brand Director, Heineken USA  - JULIE WEITZNER, VP of Media, Razorfish - TATIANA HANSELL, Sr. Brand Manager Multicultural Marketing at Unilever North America  - TANIA CAMERON, Sr. Manager CRM HISPANIC, Kraft Foods - NELSON GARCIA, SVP/Media, Global Hue - KRYSTIN PAGE, Multicultural Marketing Director, Macy's - MARCELO SALUP, Media Director, DMG Solutions - TERESA IGLESIAS SOLOMON, VP Multicultural Initiatives, Best Buy - FELIX TEJEDA, Hispanic Brand Manager, Sprint Prepaid Group - HECTOR VALLEJO, Multicultural Marketing Director, Stanley & Black Decker  - KATHLEEN M. HALEY, Director, Multicultural Marketing, Hewlett-Packard Company - STEVEN SWARTZ, President of Hearst Newspapers - TERESA WAKELEY, Marketing Media Manager, Volkswagen Group of America - STEVEN WOLFE PEREIRA, SVP, Managing Director of MV42/Media Vest Multicultural - RUDY MARTINEZ, CEO - JUSTIN SIEGEL, CEO and Co-Founder of MocoSpace - AZIM TEJANI, COO - ARMANDO RODRIGUEZ, Head of Sales & Business Development (GM), Yahoo! Hispanic Americas - MICHAELLE FASTLICHT, CEO enESPAÑOL Publishing Group - PAUL MEYER, VP of Digital Media, Publicitas - JUAN SALDIVAR, General Manager, Televisa Int.  - MEBRULIN FRANCISCO, MEC, Supervisor Analytics & Insight - RICHARD TAUB, VP of Business Development, V-me  - NELSON GARCIA, Media Director, Global Hue - ALYSSA POMARICO, Media Director, D’Exposito & Partners - DANIEL VILLARROEL, Director Multiethnic Marketing, Maybelline Garnier  Read more >>