Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact or learn more at Submit Your News.   Subscribe

Insights Marketing Group adds to Expertise with Neuro-Linguistic Programming (NLP)

(Miami, Florida. February 3, 2011) Rebeca Cantú Helmstetler has joined Insights Marketing Group (IMG) as Senior Project Director. She is a Certified Practitioner of Neuro-Linguistic Programming (NLP) with 15 years experience in qualitative research.  Read more >>

Experts Sought to List in The Source Book of Multicultural Experts, 2011/12

New York, NY, February 2, 2011 - Multicultural Marketing Resources, Inc. (MMR) announces that it is now accepting new and renewal listings for the upcoming publication of the 14th edition of The Source Book of Multicultural Experts, 2011/2012. This is also the time for experts who are currently listed to review and update their information. The Source Book is a unique directory that provides resources for corporate and agency side marketing executives and contacts for journalists. Since our first edition, thousands of copies of The Source Book of Multicultural Experts have been distributed each year.   Read more >>

E-Tech Black History Month Newsletter

Achievements in Black History
With the celebration of Martin Luther King's 82nd birthday on Monday January 17th and the coming to the end of the second year of office for our first black president, E-Tech would like to honor all those who contributed to African American History achievements. The 2009 inauguration of Barack Obama as President of the United States marked a defining moment in both American and World history. This historic event was another step toward Martin Luther King's dream of a more equitable society.  Throughout Black History Month, we remember how Black American leaders of all kinds helped to bring our Nation together.  Read more >>

IDT Corporation Taps Factory 360 as Lead Agency for Event Marketing

Factory 360 Hires Belkis Gunduz to Lead the IDT Account

New York, NY, February 1, 2011 - Event / Experiential marketing agency Factory 360 has been tapped by IDT Corporation to be their lead agency for event marketing. The IDT initiative is a nationwide program aimed at promoting the IDT / Tigo branded phone top-up cards in top tier markets in California, Texas, Florida, Georgia, DC, Maryland, Virginia as well as the NY/NJ/CT area. IDT is the world's largest provider of pre-paid and top up phone cards and a Fortune 1000 listed company.  Read more >>

Outlook for Multicultural Marketing in 2011 and Beyond

Top multicultural marketing experts weigh in with their informed opinions on what to expect in Multicultural Marketing in 2011 and over the next decade. Read on to learn what these experts have to say about marketing to African Americans, Asian Americans, Muslim Americans, the GLBT consumer market and people with disabilities.  Read more >>

GLR Networks’ Programming Continues to Expand throughout the Country Adding 5 New Stations to its List of Affiliates!

January 28th, 2011 (Miami) – GLR Networks is proud to announce the addition of 5 new affiliates to its network. With the ever growing success of our programs and the increasing demand to satisfy the needs of Hispanic audiences, GLR Networks is expanding its horizons and adding affiliates in Wallace NC, Memphis TN, Vail CO, Eutis FL, and Austin TX.    Read more >>

Lopez Negrete Communications, Inc. Receives Best of Business Award

Houston, TX, Jan. 26, 2011 – Lopez Negrete Communications, Inc. has been selected for the 2010 Best of Business Award in the Advertising Agencies category by the Small Business Commerce Association (SBCA). Lopez Negrete Communications, headquartered in Houston, Texas, is one of the largest, leading advertising and marketing agencies specializing in Hispanic marketing.  Read more >>

Gardenia Organic, Women-owned Business, is First New York Florist to Earn 'VeriFlora Certification'

January 27, 2011, New York, NY - Gardenia Organic, a New York City based sustainable florist, has earned VeriFlora Preferred Retailer status for its commitment to sustainability practices.  Gardenia Organic is the first New York florist to be recognized for the rigorous environmental practices they undertake in order to practice agricultural sustainability.  VeriFlora is considered the gold standard in ensuring sustainability practices in the flower industry.  Read more >>

GlobalHue Wins CitiFinancial Rebranding Assignment

SOUTHFIELD, Mich., Jan. 19, 2011 -- GlobalHue, a full-service marketing communications agency with total market and multicultural expertise has announced its account win as creative agency for the rebranding of CitiFinancial to OneMain Financial. GlobalHue will be charged with creating the overall go-to-market strategy and developing the launch campaign for the OneMain Financial brand across all consumer segments. "We're excited to be working with GlobalHue," said Jim Ryan, Chief Marketing Officer at CitiFinancial. "They've demonstrated an ability to quickly grasp the nuances of our business and, just as important, they have shown the unique ability to help us create impactful communications for our diverse customer and prospect base."  Read more >>

GfK Names Angelina Villarreal as Head of Multicultural Research

Executive leadership appointment expands service offerings and enhances research capabilities in high growth segments
NEW YORK, January 18, 2011-GfK Custom Research North America today announced the appointment of Angelina Villarreal, Ph.D., as Vice President, Multicultural Research. In this new role, she will partner with other multicultural experts from each of the company's business units to develop, implement, and measure forward-thinking marketing research strategies for the fast-growing Hispanic, Asian-American and African-American consumer segments.  Read more >>