Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact lisa@multicultural.com or learn more at Submit Your News.   Subscribe

$124 billion American Muslim Consumer Market Demystified in Ground-Breaking Study

DinarStandard: $124 billion American Muslim Consumer Market Demystified in Ground-Breaking Study
 
NEW YORK, NY, November 29th, 2011
- A first-of-its-kind grass-roots, American Muslim market landscape and consumer needs study has been released by DinarStandard, a market research and advisory firm specializing in the emerging Muslim markets.   The Study provides marketers with actionable insights to benefit from this lucrative, niche, multi-cultural market.  Read more >>

Cable Advertising Bureau launches Website offering black consumer insights

(November 21, 2011) -- The Cabletelevision Advertising Bureau, a leading trade organization for the cable industry, announced the launch of reachingblackconsumers.com -- a new resource providing advertisers and publishers with relevant data and insights on African-American consumers. The website was recently unveiled during the annual Multicultural Marketing & Diversity Conference, presented by the Association of National Advertisers.   Read more >>

Caribbean News: CMEx Delegates: Take Multicultural Marketing Seriously

NEW JERSEY, Nov 14, 2011 - Caribbean tourism marketers should include the powerful Hispanic-American community and the wider multicultural market segment when promoting the allure of the region to North American audiences.  

Lisa Skriloff, a veteran multicultural marketing expert, and CBS News Associate Producer Ivette Davila-Richards of the National Association of Hispanic Journalists (NAHJ), made the call in New York while preparing to address the 20th edition of the Caribbean Media Exchange slated for December 1 to 5, 2011 in St. Thomas, United States Virgin Islands (USVI).

  Read more >>

Etech: Giving Thanks - Thanksgiving is an Enduring Multicultural Tradition

The American Thanksgiving holiday began as a feast of thanks in the early days of the American colonies. It originated from a mix of European and Native American traditions that celebrated communal harmony and a bountiful harvest. Both the Separatists and the Puritans brought with them a tradition of providential holidays: days of fasting during difficult or pivotal moments and days of indulgence and celebration to thank God in times of plenty. Native Americans had a rich tradition of commemorating the fall harvest with feasting and games centuries before their arrival.   Read more >>

2011 Caribbean Media Exchange (CMEx): Take Multicultural Marketing Seriously

NEW JERSEY (November 14, 2011) - Caribbean tourism marketers should include the powerful Hispanic-American community and the wider multicultural market segment when promoting the allure of the region to North American audiences.  

Lisa Skriloff, a veteran multicultural marketing expert, and CBS News Associate Producer Ivette Davila-Richards of the National Association of Hispanic Journalists (NAHJ), made the call in New York while preparing to address the 20th edition of the Caribbean Media Exchange slated for December 1 to 5, 2011 in St. Thomas, United States Virgin Islands (USVI).  Read more >>

South Asians Are The Most Affluent Consumer Group in The Country! by Tom Marsillo, Sr. VP, Zee TV

Zee TV is the sponsor of the South Asian Market section of our 2011/2012 Source Book of Multicultural Experts.    Read more >>

Liu Linghua, China's Most Acclaimed Living Painter, Makes Historic Visit to the United States to Exhibit His Work at the United Nations

JC Arts selects GlobalWorks Group to help promote Linghua's work and legacy in the United States

New York, Nov. 3 — China's most renowned painter, Liu Linghua, referred to as "the Van Gogh of our times," makes an historic visit to United States to attend the opening of his art exhibit at the United Nations titled "Oil Paintings of a Modern Chinese Master," and a series of high profile events.  Read more >>

Laura Sonderup, Director, Hispanidad Joins Multicultural Marketing Resources' Speakers Showcase

Denver, CO - November 2, 2011 - Multicultural Marketing Resources, Inc. (MMR) announces the addition of Laura Sonderup, Director of Hispanidad to its Multicultural Speakers Showcase (http://multicultural.com/Speaker_Showcase/speakers_all). The Showcase, which launched in March 2005, features top multicultural marketing and diversity experts who are available to speak on a wide range of topics at conferences, symposiums, corporate events, training sessions, and other multicultural business and consumer events around the country.  Read more >>

Hoy Chicago Wins José Martí Outstanding Hispanic Daily Award From NAHP

October 28, 2011 -- Hoy Chicago is honored to win 5 of the 2011 José Martí Publishing Awards given by the National Association of Hispanic Publications (NAHP). The accomplishment, including the top award for a daily newspaper, was announced during the non-profit's annual convention in Las Vegas last weekend.  Read more >>

See Change: The Association of Hispanic Advertising Agencies (AHAA) Annual Conference

The Association of Hispanic Advertising Agencies (AHAA) most recent annual conference attracted agency principals, creatives, media buyers, media planners, media specialists, account managers, account planners, researchers and brand managers to Miami. This annual conference, (this edition themed “See Change”) is the most comprehensive industry event for people working in the Hispanic market and addressed how companies can adapt to and reach the ever-changing Hispanic consumer.  With a focus on the role of social and digital media, how to creatively reach consumers, and the benefits of Hispanic advertising, the conference was chaired by Robert Orci, CEO of Acento Advertising, Linda Lane Gonzalez, President/CEO of ViVA Partnership, Inc and Jessica Pantanini, COO of Bromley Communications.   Read more >>