Multicultural Articles

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Digital Media & Multicultural Marketing By Sophy Regelous, VP, Director of New Media

As technology progresses and more digital media channels become available, it's tempting to focus on exciting, new and sexy platforms. However, depending on the target market, those cutting-edge applications may not yield the best results for engaging consumers.  Read more >>

Speakers and Agenda Announced for the June 21 New York Daily News Multicultural Small Business Conference

New York is the most diverse city in the world. New York's Hometown Newspaper is embracing its diversity with the Daily News "Your Money" Multicultural Small Business Conference, to be held 8:00-12:30pm on Tuesday, June 21 at the Tribeca Performing Arts Center, CUNY's Borough of Manhattan Community College, 199 Chambers St., New York City.  Read more >>

Prime Access' Howard Buford Receives Kendrix Marketer Award

Howard Buford, CEO of Multicultural Ad Agency Prime Access, Receives Prestigious Moss Kendrix Marketer Award

Howard Buford, president and CEO of Prime Access, received the 2011 Moss Kendrix Marketer Award from the National Alliance of Market Developers (NAMD). Buford received the honor at the group's Marketing Awards Luncheon at the Schomburg Center for Research in Black Culture in Harlem on May 6.  Read more >>

NAAAP's Inaugural Asian Corporate Rankings: Assessing Diversity Programs' Impact on Asians

Is Your Company A Best Place For Asian Americans To Work?

May 24, 2011 - The National Association of Asian American Professionals (NAAAP) invites U.S-based companies to participate in the inaugural Asian Corporate Rankings: U.S. Edition to become one of the "Best Companies for Asians to Work." The initiative provides organizations an excellent opportunity to stand out from their peers in terms of their relationships and interactions with Asian Americans.  Read more >>

DiversityInc Webinar: Generations in the Workplace

What are the most critical ways to engage both younger and older workers? What best practices do DiversityInc Top 50 Companies for Diversity® utilize to maximize involvement across generations? How important is it to have a generational employee-resource group?  Read more >>

Asian American Advertising Federation (3AF) Hosts Successful Asian Marketing Summit and Announces 2011 Creative Excellence Award Winners

West Hollywood, CA--May 19, 2011 - The Asian American Advertising Federation (3AF) announced today the winners of its annual creative excellence awards honoring the "best and brightest" in the Asian American advertising and marketing industries.  The honorees were recognized at the 3AF's national conference entitled "Asian Marketing Summit 2011: A Deep Dive Into the Emerging Priority Segment" held last week in Las Vegas, Nevada.  Read more >>

Ethnic Technologies, LLC Celebrates Asian-Pacific American Heritage Month

In 1763 a small group of Filipinos deserted a Spanish ship in New Orleans and established the first Filipino, Asian Pacific community in the U.S.A. on a Louisiana bayou. The term Asian-Pacific encompasses the Asian continent and the Pacific islands of Melanesia (New Guinea, New Caledonia, Vanuatu, Fiji and the Solomon Islands), Micronesia (Marianas, Guam, Wake Island, Palau, Marshall Islands, Kiribati, Nauru and the Federated States of Micronesia) and Polynesia (New Zealand, Hawaiian Islands, Rotuma, Midway Islands, Samoa, American Samoa, Tonga, Tuvalu, Cook Islands, French Polynesia and Easter Island). These groups, as of July, 2010, numbered over sixteen million individuals (over five percent of the U.S. population.)  Read more >>

DiversityInc Webinar: Generations in the Workplace

What are the most critical ways to engage both younger and older workers? What best practices do DiversityInc Top 50 Companies for Diversity® utilize to maximize involvement across generations? How important is it to have a generational employee-resource group?
 
Learn best practices from WellPoint and Toyota Motor North America, Nos. 36 and 46, respectively, on The 2011 DiversityInc Top 50 Companies for Diversity list.  Read more >>

Attend or Sponsor the June 21 New York Daily News Multicultural Small Business Conference

Embrace Cultural Diversity at the New York Daily News Multicultural Small Business Conference, June 21

New York is the most diverse city in the world. New York's Hometown Newspaper is embracing its diversity with the Daily News "Your Money" Multicultural Small Business Conference, to be held 8:00-12:30pm on Tuesday, June 21 at the Tribeca Performing Arts Center, CUNY's Borough of Manhattan Community College, 199 Chambers St., New York City.  Read more >>

GlobalHue Ranked No. 1 Among African-American Advertising Agencies by Advertising Age Magazine

GlobalHue Ranked No. 1 Among African-American Advertising Agencies by Advertising Age Magazine
 
The multicultural agency moves up to No. 2 spot for Hispanic

SOUTHFIELD, Mich., May 9, 2011 -- In its Agency Report 2011, published on April 25, Advertising Age ranks multicultural advertising agency GlobalHue as the No. 1 African-American agency and the No. 2 Hispanic agency for 2010. While this is the third consecutive year that GlobalHue has placed first on the African-American list, the agency's second place on the Hispanic list is new, up from third place in 2009.  Read more >>