Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact lisa@multicultural.com or learn more at Submit Your News.   Subscribe

Ogilvy and Ogilvyculture Launches Inaugural Cross - Cultural Marketing Conference

Industry Insiders, Influencers, and Thought & Brand Leaders, Join Together for One Day to Explore and Share Insights About the Cross - Cultural Marketplace

Read an article about the OgilvyCulture Launch in today's New York Times - "Mosaic Marketing Takes a Fresh Look at Changing Society," by Stuart Elliott

NEW YORK, July 18, 2011 – OgilvyCULTURE, Ogilvy & Mather’s strategic services practice focused on creating cross cultural advertising and marketing for “the New General Market,” today debuts its inaugural Cross Cultural Marketing Conference.  OgilvyCULTURE, clients and partners held the day-long event to better understand the importance of this new marketplace.   Read more >>

interTrend Taps into a Smart Social Media Network of Over 600 Million Users

Long Beach, California - (July 8, 2011) interTrend announced today the initial launch of a newly designed "web presence" in the form of a custom Facebook fan page. Integrated with the Facebook platform, this strategic move represents a new way of sharing work online by leveraging connections between Facebook friends. No longer will the company ask you to stop what you're doing to "check out our site." Instead, they're coming to you.  Read more >>

Etech: Multicultural Market Insight

Most U.S. banks, Financial Services and Insurance Businesses, unlike many media, retail and grocery companies, have avoided marketing their products and services specifically to the Multicultural consumers. This made sense since the majority of the 50+ million Hispanics and the 40+ million African Americans, the two largest of the groups, who live in the United States typically spend less than the average U.S. consumer on financial services but more on groceries, retail goods and media. Sidestepping the Multicultural market made sense to financial institutions, until now.   Read more >>

GlobalWorks Wins 2011 Communicator Awards For Cablevision and U.S. Bank

The Key to Winning in Multicultural Markets: Create and Collaborate    

 GlobalWorks Wins 2011 Communicator Awards For Cablevision and U.S. Bank


GlobalWorks Group announced today it won three Communicator Awards in the 2011 competition recognized as the leading international awards program honoring creative excellence for communications professionals.  Read more >>

Call for Entries: Participate in the 2011 Multicultural Excellence Awards competition!

The ANA is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns. Winners will be announced at the ANA's 13th Annual Multicultural Marketing & Diversity Conference, November 6-8 in Miami, FL. For a campaign to be eligible,it must have appeared between June 2010 and June 2011.  Read more >>

Call for Entries: 2011 Excellence in Multi-cultural Marketing Awards

The NAMIC EMMA recognizes the top marketing tactics and case studies targeted to multi-cultural audiences.

Be recognized for your innovative multi-cultural marketing efforts! How well did your last multi-cultural marketing campaign impact your bottom line? Don’t miss your opportunity to share your successes and be recognized for your results. A judging panel of industry experts will review all entries and select winners.  Read more >>

Does This Ad Make Me Look Gay? Part 1

By Andy Bagnall, Vice President, Group Account Director

Many marketers are aware of the significant sales opportunity of the $743 billion lesbian, gay, bisexual, and transgendered market. LGBTs over-index in many categories (travel, spirits, automotive, among others) or have unique, often underserved needs (financial services and healthcare, for example) that make them a prime prospect for brand growth.  Read more >>

DiversityInc Webinar: Top 50/CEO Commitment

What can you learn from the two best diversity-management companies? Find out how Kaiser Permanente and Sodexo, Nos. 1 and 2, respectively, on The 2011 DiversityInc Top 50 Companies for Diversity® list, use diversity management to drive their business.  Read more >>

Zee TV to Hold Mini-Upfront Lunch & Learn Event to Inform Advertisers and Agencies about the South Asian Consumer Market, June 24th, NYC

NEW YORK, June 14, 2011 --  Zee TV will hold a Mini-Upfront Lunch & Learn event in New York City on Friday, June 24th, from 10:30am-1pm for advertisers and agencies to inform them about the South Asian consumer market.  Read more >>

Free Registration for the June 21st NY Daily News Multicultural Small Business Conference

Registration Now Free for the June 21st NY Daily News Multicultural Small Business Conference  
 
Join the Daily News at this half-day small business conference focused on offering entrepreneurs valuable insight into marketing, public relations, technology and finance.

Thanks to our sponsors, Con Edison, Time Warner Cable Business Class, Manhattan Chamber of Commerce, CUNY and BMCC, registration is now free for the Daily News "Your Money" Multicultural Small Business Conference, to be held 8:00-12:30pm on Tuesday, June 21st at the Tribeca Performing Arts Center, CUNY's Borough of Manhattan Community College, 199 Chambers St., New York City.    Read more >>