Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact or learn more at Submit Your News.   Subscribe

E-Tech: National Minority Health Awareness Month

The Census Bureau reports that, by 2050, the United States will have no clear majority population group. Our national tapestry will continue to be woven with diverse cultural, ethnic, and racial threads.

The current minority populations are emerging as the majority. These groups experience poorer disease control and limited health care options. They have the highest rates of disability and premature death. For example, cancer is the second leading cause of death for most racial and ethnic minorities in the United States. It is the number one killer for Asians. African American men are over twice as likely to die from prostate cancer as White men are. Black women are more likely to die of breast cancer than any other group  Hispanic women have the highest incidence rate for cervical cancer.    Read more >>

The ADCOLOR INDUSTRY COALITION Celebrates Fifth Anniversary with Special Lighting Ceremony in Times Square Wednesday, April 6th

NEW YORK, APRIL 5, 2011 - As the advertising industry's premier organization dedicated to fostering and promoting increased diversity in the advertising, marketing and media industries, The ADCOLOR Industry Coalition is celebrating its fifth anniversary with a year-long series of events throughout 2011. The launch event will take place on Wednesday, April 6th at 10:30 AM with a special lighting ceremony in Times Square, featuring ADCOLOR's fifth anniversary signage on the iconic Thomson Reuters electronic billboard, located at 3 Times Square. The signage will appear throughout the day and evening on April 6. The event is presented by The ADCOLOR Industry Coalition and Thomson Reuters, the world's leading source of intelligent information for businesses and professionals. The event will also officially launch the 2011 ADCOLOR® Awards nominations. Click here to nominate:   Read more >>

McDonald’s Courts Asian New Yorkers, By Anne Noyes Saini, CitySpoonful

In a city where more than half of all consumers are ethnic minorities, multicultural marketing isn’t just a smart business strategy—it’s a necessity. So it’s not surprising that fast-food giant McDonald’s has quietly expanded its marketing efforts in the Tri-State Area in hopes of wooing a new demographic: Asians and Asian-Americans.  Read more >>

Broadcasting & Cable and Multichannel News Announce Date and Venue for the Signature Hispanic Television Industry Conference

(New York, NY.)  Leading television industry trade publications, Broadcasting & Cable and Multichannel News have announced that they will once again present the annual Hispanic Television Summit in New York City. The Ninth Annual Hispanic Television Summit will be held as a one-day conference on Tuesday, September 20 at the New York Marriott Marquis Hotel located on Times Square.  Read more >>

Register Now: 3AF Asian Marketing Summit 2011, May 12-13

Save the Date: 

Embrace Cultural Diversity at the New York Daily News Multicultural Small Business Conference, June 21

New York is the most diverse city in the world. New York's Hometown Newspaper is embracing its diversity with the Daily News "Your Money" Multicultural Small Business Conference.  Read more >>

Terra USA Names Liz Sarachek Blacker Chief Revenue Officer

Miami, FL - March 24, 2011Terra USA, a global digital media company and a content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community, announced today the appointment of Liz Sarachek Blacker as the Chief Revenue Officer/VP Sales. Fernando Rodriguez, CEO of Terra USA said, "Today marks an exciting day for the Terra USA team as we announce Liz Sarachek Blacker in her new role as Chief Revenue Officer.  Liz is both a digital innovator and a known pioneer in the Hispanic and Latin American media markets.  Liz's wealth of knowledge and experience is the perfect fit for our future business goals."  Read more >>

Inspired Health Strategies: Helping Patients Manage Cultural Barriers and their Health

One World DMG broadens its commitment to patient adherence by adding Inspired Health Strategies -  a company focused on changing patient behavior and removing cultural barriers to health.  Read more >>

ALMA The Most Awarded Agency Overall at the Addy Awards 2011

Alma, with 33 statuettes in total won 4 gold, 28 silver and 1 Best of Show in 4 different categories including Television and Print with a strong performance in Interactive.  Read more >>

NYU Offers Multicultural Marketing Course, April 29-30

New York University's (NYU) School of Continuing and Professional Studies will offer the multicultural marketing course, "Ethnic Marketing: How to Target the Multicultural Consumer," in an intensive two-day format on Friday, April 29th and Saturday, April 30th, from 9:00am - 5:00pm on both days. The class instructor is Lisa Skriloff, Adjunct Faculty member at NYU since 2001 and President of Multicultural Marketing Resources, Inc. (MMR), a public relations and marketing firm located in NYC.  Read more >>