Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact lisa@multicultural.com or learn more at Submit Your News.   Subscribe

Embrace Cultural Diversity at the New York Daily News Multicultural Small Business Conference, June 21

New York is the most diverse city in the world. New York's Hometown Newspaper is embracing its diversity with the Daily News "Your Money" Multicultural Small Business Conference.  Read more >>

Terra USA Names Liz Sarachek Blacker Chief Revenue Officer

Miami, FL - March 24, 2011Terra USA, a global digital media company and a content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community, announced today the appointment of Liz Sarachek Blacker as the Chief Revenue Officer/VP Sales. Fernando Rodriguez, CEO of Terra USA said, "Today marks an exciting day for the Terra USA team as we announce Liz Sarachek Blacker in her new role as Chief Revenue Officer.  Liz is both a digital innovator and a known pioneer in the Hispanic and Latin American media markets.  Liz's wealth of knowledge and experience is the perfect fit for our future business goals."  Read more >>

Inspired Health Strategies: Helping Patients Manage Cultural Barriers and their Health

One World DMG broadens its commitment to patient adherence by adding Inspired Health Strategies -  a company focused on changing patient behavior and removing cultural barriers to health.  Read more >>

ALMA The Most Awarded Agency Overall at the Addy Awards 2011

Alma, with 33 statuettes in total won 4 gold, 28 silver and 1 Best of Show in 4 different categories including Television and Print with a strong performance in Interactive.  Read more >>

NYU Offers Multicultural Marketing Course, April 29-30

New York University's (NYU) School of Continuing and Professional Studies will offer the multicultural marketing course, "Ethnic Marketing: How to Target the Multicultural Consumer," in an intensive two-day format on Friday, April 29th and Saturday, April 30th, from 9:00am - 5:00pm on both days. The class instructor is Lisa Skriloff, Adjunct Faculty member at NYU since 2001 and President of Multicultural Marketing Resources, Inc. (MMR), a public relations and marketing firm located in NYC.  Read more >>

E-Tech Celebrates Women's History Month

As we look back on past decades, it is clear that a marketing revolution is taking place. Marketing to women has evolved from the homogenized versions of advertising in the 1950's, to today's multichannel, culturally competent approach. If we look at a timeline of "stereotypes" we get a clear picture of that changing landscape.  Read more >>

DiversityInc Webinar: Work/Life, March 22nd

Which cutting-edge work/life benefits are helping The DiversityInc Top 50 Companies for Diversity® attract and retain valued talent, especially women and younger workers? Learn best practices from Deloitte and Eli Lilly and Co., Nos. 8 and 39, respectively, on The 2011 DiversityInc Top 50 Companies for Diversity® list.   Read more >>

Bronx Daylight Studio, Lightbox-NY: Ideal Location for Film/Photo Shoots, Parties & Events

New York, NY, March 14, 2011 - Lightbox-NY, a unique daylight studio within the historic American Bank Note building located in the Bronx, is an ideal location for film and photo shoots, special events, and private parties.

Open since March 2007, companies from the world of fashion, film, television commercials, and music videos have shot there, including many world-renowned photographers and directors.  Lightbox-NY's client list includes Bloomingdale's, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Vogue, Ralph Lauren, Reebok, Harper's Bazaar, TAG Heuer, AT&T, Honda, Samsung, and Verizon, as well as musical artists Harry Connick, Jr., Lady Gaga, Mary J. Blige, Regina Spektor, Tim McGraw, and Sugarland.  Read more >>

Asian American Population Outpaces Hispanic Population in Several Major States According to 2010 U.S. Census Redistricting Data

March 9, 2011-Los Angeles, Calif. -The Asian American Advertising Federation (3AF), a leading authority on Asian American marketing and advertising, in conjunction with LA 18 KSCI-TV (LA 18), announced today some astonishing statistics about the growth of Asians in the United States. The information is based on the 2010 U.S. Census Redistricting Data With data reported from 27 states (or a little more than half of the state-level data at the time of reporting), the Asian population is already seeing significant growth that far outpaces the total United States population by huge margins.  All 27 states showed double or even triple-digit growth in their Asian populations.  The top five states with the highest increases in the Asian population compared to ten years ago are: Nevada, up 116 percent; North Carolina, up 85 percent; Delaware up 78 percent; Arkansas, up 77 percent; and Indiana up 74 percent.   Read more >>

A New Documentary by Cowgirl Films Implores Women to Get Real

The feature-length film Get Real! Wise Women Speak features extraordinary women talking about what it means to age wisely 

Director / Producer Joni Steele Kimberlin (PBS’s Elizabeth Winthrop: All the Days of Her Life) is in post-production on the film Get Real! Wise Women Speak, a feature-length documentary that features extraordinary women who are using their time and talent to benefit the world.  Nobel laureates, indigenous elders, artists, grandmothers, scientists, activists, and educators speak about their journey to the wise woman years and the inner fire that propels them to make the most of their wisdom and experience.  Read more >>