Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact or learn more at Submit Your News.   Subscribe

Interview with Nora Chang Wang, Shuang Wen Academy Network (SWAN), An After-school Chinese Language Immersion Program in Manhattan

February 22, 2012 - New York, NY - MMRNews recently sat down with Nora Chang Wang, Shuang Wen Academy Network (SWAN), to learn about the organization and its future plans. SWAN operates a successful Chinese language immersion program in Manhattan, the largest after-school program in New York City.  Since 1998, SWAN has grown from serving 40 pre-kingdergarten children to more than 630 students from Pre-K to 8th grades daily.   Read more >>

The Multicultural Market Opportunity for the Auto Industry

By 2016, the Multicultural consumer segment will contribute $14.0 Billion to the auto industry. The companies that will win the market are those that understand diverse consumers' beliefs, practices, intentions, consumption patterns and spending capabilities. Multicultural Marketing Resources, Inc. asked experts in marketing to Hispanic, American Muslim, Asian American, African American and LGBT consumers to share market insights that auto makers should consider when targeting these groups.   Read more >>

Opinion Access Corp. Named Lance Hoffman as Partner

New York, New York (February 13, 2012) - Opinion Access Corp. (OAC), the recognized industry experts and the one-stop-shop for marketing research quantitative data collection has announced that their Vice President of Business Development, Lance Hoffman has been made a Partner in the company. Jim Hoffman, President, and Joe Rafael, Chairman, who are the founders and original partners since 1995 made this announcement effective on 1 January 2012.  Read more >>

Hispanic Retail 360 Summit, August 15-17, Los Angeles

Hispanic Retail 360 is the retail industry's premier event for retailers and marketers to grow their business with the U.S. Hispanic consumer market. It is a high-level conference and tabletop exhibition, including an unrivaled conference program and opportunities for face-to-face interaction between retailers, suppliers and experts in Hispanic marketing.
Author/Journalist/Entrepreneur Guy Garcia will be One of Our Keynote Speakers at the Hispanic Conference.   Read more >>

ING Study: Cultural Influences Impact Retirement Planning and Decision Making

February 2, 2012  Windsor, Conn. -- ING U.S. released key findings today from a comprehensive study1 commissioned by the ING Retirement Research Institute that examined the attitudes, behaviors and preparedness of different ethnic groups, including African-Americans, Asians and Hispanics, regarding their future retirement.  The research showed that while Americans of all backgrounds encounter similar barriers to saving and planning, cultural differences account for disparate experiences among the groups.  For additional information or to view the report, visit Read more >>

Super Bowl Ads Analysis: A Multicultural Perspective

The highly anticipated ads of Super Bowl XLVI have, once again, provoked commentary from marketing experts who target Hispanic, Asian-American, African American, LGBT and other ethnic/niche consumers. MMR asked these top experts, listed in our annual directory, The Source Book of Multicultural Experts, to provide their analysis of the Super Bowl ads from a multicultural perspective.  Read more >>

National Iconic Leaders Celebrate the Opening of Freesom’s Sisters at the Shabazz Center in New York

•   Freedom’s Sisters is an interactive exhibition honoring 20 African-American women who have worked for freedom and equality in America.
•   In honor of Dr. Betty Shabazz, New York is the third and final stop of the extended tour
•   Opening to feature civil rights icon and poet Sonia Sanchez from the Freedom’s Sisters national exhibition and others.   Read more >>

Do not Miss the Black Enterprise 2012 Women of Power Summit! Get Discount Information Inside


Shuang Wen Academy Network (SWAN) Celebrates Chinese New Year 2012, Year of the Dragon

New York, NY - January 23, 2012 - Shuang Wen Academy Network (SWAN), the successful after-school Chinese language immersion program in Manhattan, celebrates the beginning of the Chinese New Year, the most important holiday in the Chinese culture. SWAN, which teaches Mandarin while imparting an understanding the Chinese culture, prepares students to be global citizens in an increasingly competitive and demanding international environment.  Read more >>

XFINITY Latino launches its Facebook page for Latinos: XFINITY Latino