Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact lisa@multicultural.com or learn more at Submit Your News.   Subscribe

McDonald’s Courts Asian New Yorkers, By Anne Noyes Saini, CitySpoonful

In a city where more than half of all consumers are ethnic minorities, multicultural marketing isn’t just a smart business strategy—it’s a necessity. So it’s not surprising that fast-food giant McDonald’s has quietly expanded its marketing efforts in the Tri-State Area in hopes of wooing a new demographic: Asians and Asian-Americans.  Read more >>

Broadcasting & Cable and Multichannel News Announce Date and Venue for the Signature Hispanic Television Industry Conference

(New York, NY.)  Leading television industry trade publications, Broadcasting & Cable and Multichannel News have announced that they will once again present the annual Hispanic Television Summit in New York City. The Ninth Annual Hispanic Television Summit will be held as a one-day conference on Tuesday, September 20 at the New York Marriott Marquis Hotel located on Times Square.  Read more >>

Register Now: 3AF Asian Marketing Summit 2011, May 12-13

Save the Date:  Read more >>

Embrace Cultural Diversity at the New York Daily News Multicultural Small Business Conference, June 21

New York is the most diverse city in the world. New York's Hometown Newspaper is embracing its diversity with the Daily News "Your Money" Multicultural Small Business Conference.  Read more >>

Terra USA Names Liz Sarachek Blacker Chief Revenue Officer

Miami, FL - March 24, 2011Terra USA, a global digital media company and a content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community, announced today the appointment of Liz Sarachek Blacker as the Chief Revenue Officer/VP Sales. Fernando Rodriguez, CEO of Terra USA said, "Today marks an exciting day for the Terra USA team as we announce Liz Sarachek Blacker in her new role as Chief Revenue Officer.  Liz is both a digital innovator and a known pioneer in the Hispanic and Latin American media markets.  Liz's wealth of knowledge and experience is the perfect fit for our future business goals."  Read more >>

Inspired Health Strategies: Helping Patients Manage Cultural Barriers and their Health

One World DMG broadens its commitment to patient adherence by adding Inspired Health Strategies -  a company focused on changing patient behavior and removing cultural barriers to health.  Read more >>

ALMA The Most Awarded Agency Overall at the Addy Awards 2011

Alma, with 33 statuettes in total won 4 gold, 28 silver and 1 Best of Show in 4 different categories including Television and Print with a strong performance in Interactive.  Read more >>

NYU Offers Multicultural Marketing Course, April 29-30

New York University's (NYU) School of Continuing and Professional Studies will offer the multicultural marketing course, "Ethnic Marketing: How to Target the Multicultural Consumer," in an intensive two-day format on Friday, April 29th and Saturday, April 30th, from 9:00am - 5:00pm on both days. The class instructor is Lisa Skriloff, Adjunct Faculty member at NYU since 2001 and President of Multicultural Marketing Resources, Inc. (MMR), a public relations and marketing firm located in NYC.  Read more >>

E-Tech Celebrates Women's History Month

As we look back on past decades, it is clear that a marketing revolution is taking place. Marketing to women has evolved from the homogenized versions of advertising in the 1950's, to today's multichannel, culturally competent approach. If we look at a timeline of "stereotypes" we get a clear picture of that changing landscape.  Read more >>

DiversityInc Webinar: Work/Life, March 22nd

Which cutting-edge work/life benefits are helping The DiversityInc Top 50 Companies for Diversity® attract and retain valued talent, especially women and younger workers? Learn best practices from Deloitte and Eli Lilly and Co., Nos. 8 and 39, respectively, on The 2011 DiversityInc Top 50 Companies for Diversity® list.   Read more >>