Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact lisa@multicultural.com or learn more at Submit Your News.   Subscribe

E-Tech: Financial Opportunities for the Hispanic Consumer

Hispanic Heritage Month is just around the corner and  being celebrated nationwide beginning on September 15, 2010, the anniversary of independence for five Latin American countries – Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Mexico achieved independence on September 16th and Chile on September 18th. Financial Opportunities for the Hispanic Consumer Some U.S. banks and insurance companies, unlike many media and grocery businesses have limited marketing their products and services specifically to Hispanic consumers. This may have made sense in the past, since the majority of the 45 million + Hispanics who live in the United States typically spend less than the average U.S. consumer on financial services but more on groceries and Spanish-language media. Sidestepping the Hispanic market made sense to financial institutions, until now.  Read more >>

Dr. R. Roosevelt Thomas, Jr. Takes the Diversity Management Discussion to the Next Level in His Latest Book: 'World Class Diversity Management: A Strategic Approach'

Dr. R. Roosevelt Thomas, Jr., President and CEO of Roosevelt Thomas Consulting & Training and founder of the American Institute for Managing Diversity, is acknowledged by many as the foremost thought leader in the field of diversity. In his seventh and most recent book, World Class Diversity Management: A Strategic Approach, he takes a more universal look at diversity management and how it applies to companies, organizations, communities, and even families. “I define World Class Diversity Management (WCDM) as the capability to make quality decisions in the midst of any diversity mixture, in any diversity setting, and in any geographical location,” said Dr. Thomas. “WCDM is a universal diversity management capability. The current tendency is to see “domestic” and “global” efforts as being separate and distinct. I contend that there is a universal lens we can look through to make quality decisions in the midst of any set of differences and similarities and related tensions and complexities.”  Read more >>

Upscale Magazine’s Annual Mid-Summer Marketing Retreat at the Bronner Brothers International Hair Show - Aug 6-8

You are cordially invited to experience and familiarize yourself with the industry’s premier African American marketing event, the 2010 Upscale Magazine’s Annual Mid-Summer Marketing Retreat: The Bronner Brothers Marketing Conference and Hair Show taking place August 6-8, 2010 in Atlanta, Georgia. Attendees at the conference will have the opportunity to meet and interact with some of the leading experts in marketing and research at the conference, to be held at the W Atlanta - Downtown and also be VIP guests at the Bronner Brothers Hair Show, including its legendary Barber Battle Competition, at the Georgia World Congress Center (GWCC).     The event program also includes a movie screening for “Night Catches Us” at Atlanta’s Woodruff Arts Center, as well as the Bronner Brothers Comedy Show and Bronner Brothers Hair Show Church Service at the Georgia World Congress Center.  Read more >>

THE LITTLE BLACK BOOK OF SUCCESS: Finally, a Book about Leadership for Black Women

THE LITTLE BLACK BOOK OF SUCCESS: LAWS OF LEADERSHIP FOR BLACK WOMEN (www.littleblackbookofsuccess.com) is the first book to specifically focus on black women and leadership. Now the authors, Elaine Meryl Brown, Marsha Haygood and Rhonda Joy McLean are available for corporate and non-profit speaking engagements, leadership seminars, career coaching/consulting, career transition counseling and strategic multicultural marketing programs.  Recently published and already in its third printing, the book is being hailed as an engaging and invaluable resource guide that every black woman at any stage of their professional lives should have. Visit www.littleblackbookofsuccess.com to purchase a copy of the book.   Read more >>

Landmark Survey Identifies Best Practices in Developing, Promoting Asian Pacific American Employees

Asia Society’s Groundbreaking “2010 Asian Pacific Americans Corporate Survey” Examines Barriers to Career Advancement - Explores Why Asian Pacific Americans (APAs) Are Among the Most Educated Employees Yet Underrepresented in Corporate Leadership - Outlines Ways for Firms to Maximize APA Contribution to Corporate Growth in the U.S. and Asia - Cardinal Health, KPMG LLP, McDonald’s USA and PepsiCo among the top 10 Best in Class Employers
New York, July 14, 2010 – Asia Society’s groundbreaking “2010 Asian Pacific Americans Corporate Survey” of 2,000 Fortune 500 employees – the first to exclusively measure the corporate success of Asian Pacific Americans – answers the questions of how companies can create an inclusive workplace that promotes APAs to corporate leadership positions as well as draw on APA talent to grow their business at home and abroad.  Read more >>

Multicultural Marketing Agency Marketvision Adds Dedicated Account Team for African American Consumer Market

Multicultural marketing agency Marketvision has expanded its expertise with a dedicated account team whose primary focus will be on one of the firm’s rapidly growing practice areas, the African American consumer market. Chereese Griffin, who has more than 18 years of brand management and packaged goods experience on both the corporate and agency sides, heads the agency’s African-American marketing efforts. Asha Parker, based in Atlanta, will lead in-market execution efforts. Charles Davis, an art director based in San Antonio, will focus on creative.

For the last three years, Marketvision has been creating and executing African-American marketing projects, utilizing the expertise of existing staff and the agency’s “multicultural collaborative” team - a consortium of African-American-owned firms.  Read more >>

SAMHSA and the Ad Council Launch National Campaign to Raise Awareness about Mental Health Problems in Chinese American Communities

1 in 6 Chinese American Young Adults Experienced Serious Psychological Distress in the Past Year
(July 8, 2010) /PRNewswire/ — The Substance Abuse and Mental Health Services Administration (SAMHSA), in collaboration with The Advertising Council, announced today the launch of a national public service advertising (PSA) campaign to promote recovery from mental health problems within the Chinese American community by educating and inspiring young adults to talk openly about issues of mental health. The culturally-targeted PSAs seek to motivate societal change towards social acceptance and decrease negative attitudes that may surround mental illness. These PSAs are part of a larger multicultural public service effort designed to reach Chinese American, American Indian, Hispanic/Latino and African American communities during National Minority Mental Health Awareness Month.  Read more >>

E-Tech: Multicultural Youth, A Hip Hop Culture

Youth Marketing Definitions:

Generation X: Born between 1963 – 1973.
Brought up on television, Atari 2600s and personal computers

MTV Generation: Born between 1974 – 1985.

MTV is an American Cable Television network based in NYC launched on August 1, 1981. The original purpose of the channel was to show music videos. Today MTV broadcasts a variety of music, pop culture, youth culture, and reality television aimed at adolescents and young adults.
  Read more >>

McDonald's® USA Receives Prestigious Marketer of the Year Award

Award Given in Recognition of the Brand’s Leadership Marketing and Commitment to the Asian American Community

Oak Brook, Ill. (June 15 , 2010) –
McDonald's USA was recently honored with the “Marketer of the Year Award” at the Asian American Advertising Federation's conference.  The award is in recognition of McDonald's unwavering commitment and support of the Asian American market throughout the years and is given annually to those companies that demonstrate a long time commitment and dedication to the Asian American community.

“We are extremely honored to receive the “Marketer of the Year Award” from the Asian American Advertising Federation,” said Vivian Chen, U.S. marketing manager, McDonald’s USA.  “This award is an important recognition from the Asian American community for McDonald’s ongoing commitment to a very important and valued customer segment.” 
  Read more >>

Gas Natural Fenosa Chooses SCPF as Advertising Agency in LATAM

MIAMI, June 14, 2010 – Gas Natural Fenosa has chosen SCPF, a creative advertising agency, to carry out all its commercial advertising efforts in Brasil, Mexico, Colombia and Argentina.
 
SCPF and Gas Natural Fenosa will work together to create a variety of cohesive and consistent commercial campaigns for the multinational energy organization in its Latin American countries with the most presence.  Read more >>