Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact lisa@multicultural.com or learn more at Submit Your News.   Subscribe

Call for Entries: 2011 Excellence in Multi-cultural Marketing Awards

The NAMIC EMMA recognizes the top marketing tactics and case studies targeted to multi-cultural audiences.

Be recognized for your innovative multi-cultural marketing efforts! How well did your last multi-cultural marketing campaign impact your bottom line? Don’t miss your opportunity to share your successes and be recognized for your results. A judging panel of industry experts will review all entries and select winners.  Read more >>

Does This Ad Make Me Look Gay? Part 1

By Andy Bagnall, Vice President, Group Account Director

Many marketers are aware of the significant sales opportunity of the $743 billion lesbian, gay, bisexual, and transgendered market. LGBTs over-index in many categories (travel, spirits, automotive, among others) or have unique, often underserved needs (financial services and healthcare, for example) that make them a prime prospect for brand growth.  Read more >>

DiversityInc Webinar: Top 50/CEO Commitment

What can you learn from the two best diversity-management companies? Find out how Kaiser Permanente and Sodexo, Nos. 1 and 2, respectively, on The 2011 DiversityInc Top 50 Companies for Diversity® list, use diversity management to drive their business.  Read more >>

Zee TV to Hold Mini-Upfront Lunch & Learn Event to Inform Advertisers and Agencies about the South Asian Consumer Market, June 24th, NYC

NEW YORK, June 14, 2011 --  Zee TV will hold a Mini-Upfront Lunch & Learn event in New York City on Friday, June 24th, from 10:30am-1pm for advertisers and agencies to inform them about the South Asian consumer market.  Read more >>

Free Registration for the June 21st NY Daily News Multicultural Small Business Conference

Registration Now Free for the June 21st NY Daily News Multicultural Small Business Conference  
 
Join the Daily News at this half-day small business conference focused on offering entrepreneurs valuable insight into marketing, public relations, technology and finance.

Thanks to our sponsors, Con Edison, Time Warner Cable Business Class, Manhattan Chamber of Commerce, CUNY and BMCC, registration is now free for the Daily News "Your Money" Multicultural Small Business Conference, to be held 8:00-12:30pm on Tuesday, June 21st at the Tribeca Performing Arts Center, CUNY's Borough of Manhattan Community College, 199 Chambers St., New York City.    Read more >>

Digital Media & Multicultural Marketing By Sophy Regelous, VP, Director of New Media

As technology progresses and more digital media channels become available, it's tempting to focus on exciting, new and sexy platforms. However, depending on the target market, those cutting-edge applications may not yield the best results for engaging consumers.  Read more >>

Speakers and Agenda Announced for the June 21 New York Daily News Multicultural Small Business Conference

New York is the most diverse city in the world. New York's Hometown Newspaper is embracing its diversity with the Daily News "Your Money" Multicultural Small Business Conference, to be held 8:00-12:30pm on Tuesday, June 21 at the Tribeca Performing Arts Center, CUNY's Borough of Manhattan Community College, 199 Chambers St., New York City.  Read more >>

Prime Access' Howard Buford Receives Kendrix Marketer Award

Howard Buford, CEO of Multicultural Ad Agency Prime Access, Receives Prestigious Moss Kendrix Marketer Award

Howard Buford, president and CEO of Prime Access, received the 2011 Moss Kendrix Marketer Award from the National Alliance of Market Developers (NAMD). Buford received the honor at the group's Marketing Awards Luncheon at the Schomburg Center for Research in Black Culture in Harlem on May 6.  Read more >>

NAAAP's Inaugural Asian Corporate Rankings: Assessing Diversity Programs' Impact on Asians

Is Your Company A Best Place For Asian Americans To Work?

May 24, 2011 - The National Association of Asian American Professionals (NAAAP) invites U.S-based companies to participate in the inaugural Asian Corporate Rankings: U.S. Edition to become one of the "Best Companies for Asians to Work." The initiative provides organizations an excellent opportunity to stand out from their peers in terms of their relationships and interactions with Asian Americans.  Read more >>

DiversityInc Webinar: Generations in the Workplace

What are the most critical ways to engage both younger and older workers? What best practices do DiversityInc Top 50 Companies for Diversity® utilize to maximize involvement across generations? How important is it to have a generational employee-resource group?  Read more >>