Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact lisa@multicultural.com or learn more at Submit Your News.   Subscribe

Localization World Silicon Valley, October 10-12, 2011

Localization World Silicon Valley, Communicate with customers in any language!
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Sixth Annual Diversity Women's Business Leadership Conference Returns October 10-11; Focuses on the Future of Leadership: Women, Innovation and Collaboration

Stedman Graham Keynotes Mosaic Women's Awards; Carol's Daughter Founder Lisa Price and Dr. Johnnetta B. Cole among Mosaic recipients  Read more >>

Today, September 12th, Many Asian Americans Celebrate the Moon Festival

Kang & Lee Advertising Explains Significance   Read more >>

Join Us at Portada's Conference and Forum with a Special Discount!

Special Offer to Learn How to Profit from Emerging Hispanic Markets in NYC on Sept. 21

Attend  Portada's Sept. 21 and Sept. 22 Conferences at a special Discount for MMRNews Subscribers

 
The main news of the 2010 Census is the tremendous growth of the Hispanic population in states that are not part of the top 5 Hispanic markets. These markets include Arizona, New Jersey, North Carolina, Pennsylvania, Nevada and Colorado.  Read more >>

Casanova Pendrill named Hispanic AOR for Denny's.

Casanova Pendrill (CP) was selected Hispanic AOR for Denny's Restaurants after a recently completed search. The Agency will handle all creative duties for the chain of restaurants and will provide strategic counsel in all areas of the business. The search was conducted directly by the Client   Read more >>

ANA Events Brief: 13th Annual ANA Multicultural Marketing & Diversity, Nov. 6-8, Miami; Last Chance to Enter The Multicultural Excellence Awards!

Don't Miss the 13th Annual ANA Multicultural Marketing & Diversity conference presented by Ogilvy, November 6-8 at the Fontainebleau Miami Beach   Read more >>

The ADCOLOR® Industry Coalition Partners With GLAAD to Create And Present The First-Ever Advocate Award

THE ADCOLOR® INDUSTRY COALITION PARTNERS WITH GLAAD TO CREATE AND PRESENT THE FIRST-EVER ADVOCATE AWARD
 
Draftfcb CEO & PRESIDENT Laurence Boschetto and Aaron Walton, Co-Founder of Walton | Isaacson Named Inaugural Advocate Award Honorees
 
Fifth Annual ADCOLOR Awards and Industry Conference to be held in Los Angeles, September 16-17, 2011
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Deadline Extended! Participate in the 2011 Multicultural Excellence Awards competition!

The deadline for the 11th annual Multicultural Excellence Awards is August 26, 2011. The ANA is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns. Winners will be announced at the ANA’s 13th Annual Multicultural Marketing & Diversity Conference, November 6-8 in Miami, FL. For a campaign to be eligible,it must have appeared between June 2010 and June 2011.

This year, the ANA will review submissions to reflect excellence in key multicultural and media categories, as well as overall business performance.  Read more >>

"Marketing to the New Majority:" New book from Millward Brown Offers Strategies for a Diverse World

AS MINORITY CONSUMERS BECOME THE MAJORITY, BRANDS MUST ADAPT TO STAY RELEVANT

New Book By Millward Brown’s David Burgos and Ola Mobolade Provides the Definitive Roadmap for Reaching the New Multicultural Consumer Mainstream

New York—August 2, 2011
— Today, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2045.  In their new book, MARKETING TO THE NEW MAJORITY: Strategies for a Diverse World (Palgrave Macmillan, August 2011), Millward Brown’s David Burgos and Ola Mobolade explore and analyze America’s increasingly diverse consumer population and offer strategies for marketers hoping to connect with the new mainstream and the different segments that comprise it.  Read more >>

4A's Multicultural Advertising Intern Program (MAIP) 2011 Class to Complete Semester August 11 with Daylong Symposium-The Face of Talent

4a’s Multicultural Advertising Intern Program (MAIP) Culminates With “The Face of Talent 2011” All-Day Symposium Honoring 139 Student Participants, Thursday, August 11

Linda Sawyer, CEO, Deutch, A Lowe & Partners Company; Marc Strachan, Vice President Multicultural Marketing, Diageo-NA; and Bonita Coleman Stewart, Vice President, U.S. Sales, Google Inc. to Speak

New York, July 27, 2011—The advertising industry has declared that finding and retaining the best talent is one of its biggest challenges. The 4A’s (American Association of Advertising Agencies), which provides leadership, advocacy and guidance to the industry, is helping to fill that need with its annual Multicultural Advertising Intern Program (MAIP).  Read more >>