Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact lisa@multicultural.com or learn more at Submit Your News.   Subscribe

Join, Renew or Refer a Friend to NAMIC by December 3rd for Your Chance to Win "The Aloha Sweepstakes"

Are you ready for some Football?

Don't miss your chance to win an exclusive trip to Hawaii, including tickets to the Big Game, courtesy of Motorola! A lucky NAMIC member and a guest will enjoy three days and four nights in beautiful Hawaii as a VIP guest of Motorola.

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IW Group Secures Top Recognition from the Association of National Advertisers

Named the first-ever All Time Award Winner in the Asian category, IW Group also takes home the grand prize for MetLife's advertising campaign and recognition for its McDonald's work at the 2010 ANA Multicultural Excellence Awards  Read more >>

MLG International - Preserving Ideas Across Languages

MLG International is a one stop source of Language Solutions, providing the best and most cost effective language services.

Dub your corporate videos and presentations to create captivating recordings. Transform your websites and graphics into eye-catching visuals that appeal to multilingual clients across the globe. Translate accurately your brochures, contracts or any other document. Whatever your translation needs, MLG International is the highest quality and most dependable translation service for your organization.  Read more >>

Announcing a Searchable Directory of Multicultural Marketing Experts and Speakers on multicultural.com

MMR's Upgraded Website Incorporates New Logo and Adds Searchable Directories of Multicultural Marketing and Diversity Experts and Speakers

New York, NY, November 2, 2010 - Multicultural Marketing Resources, Inc. (MMR) announces that it has upgraded its website, multicultural.com which now features searchable directories of multicultural marketing and diversity experts and speakers. At multicultural.com experts and visitors (particularly corporate marketing, HR and purchasing executives) can search (free of charge) for ethnic ad agencies, marketing and communications firms, market research companies, ethnic media as well as speakers on multicultural marketing and diversity.  Read more >>

The Source Book of Multicultural Experts 2010/11 is Published by Multicultural Marketing Resources, Inc.

13th Edition of Reference Guide Provides Resources for Marketing Executives and Journalists

New York City - October 26, 2010
- Multicultural Marketing Resources, Inc. (MMR) announces the publication of the 13th Edition of The Source Book of Multicultural Experts (ISBN 978-0-9817923-2-3). Published in a convenient desktop handbook size, The Source Book of Multicultural Experts is an invaluable tool for both marketing executives and journalists. New this year: the Source Book of Multicultural Experts is also available online in a searchable directory at www.multicultural.com. Companies who are listed in this year's Source Book can be found at the end of this release.  Read more >>

Order the 2011 Honoring Differences Diversity Calendar

The 2011 Honoring Differences® Diversity Calendar celebrates diversity awareness, inclusion, and respect for different cultures and backgrounds using beautiful stories and pictures. We appreciate your past business and hope you'll consider purchasing the 2011 Honoring Differences Diversity Calendar. The calendar makes a great gift for clients and employees. The 2011 Honoring Differences Diversity Calendar is available in English or Spanish AND in 3 formats: Wall, Custom, and Digital:  Read more >>

Competitrack for Multicultural Competitive Monitoring

Competitrack monitors multicultural competitive advertising in the Hispanic, African-American, and Asian markets.

Clients can:

  • Monitor competitor messaging for television, newspaper, magazine, radio and online advertising

  • Receive monthly spending reports with breakouts by brand, product, media and market

  • Receive automatic alerts whenever a competitor has broken a new ad or campaign.
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ANA Multicultural Conference - Tom Joyner Pre-conference Event & Hotel Special Rate Ends 10-24

In the nation's ten largest cities, no single ethnic or racial category describes a majority of the population. The iconic American family—a married couple with children—accounts for just 22 percent of households. The definition of “mainstream” has changed, and because of this, advertisers must learn to market differently. How is your company navigating this change? Attend the 2010 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy & Mather to learn how industry leaders are combining multicultural marketing and diversity management to drive strong business results.  Read more >>

E-Tech: Hispanics Still Spending and Achieving the American Dream

Hispanic Heritage Month is celebrated nationwide and begins on September 15, 2010, the anniversary of independence for five Latin American countries – Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua.
Mexico achieved independence on September 16th and Chile on September 18th.  Read more >>

Saul Gitlin, EVP, Strategic Services of Kang & Lee Advertising, Honored as "Trendsetter" with an American Advertising Federation (AAF) 2010 Diversity Achievement and Mosaic Award

New York, NY, September 29, 2010 - Saul Gitlin, EVP, Strategic Services of Kang & Lee Advertising, the leading multicultural marketing consulting and communications agency specializing in reaching Asian multicultural consumers across North America, was honored today with the Trendsetter Award by the American Advertising Federation (AAF). The Trendsetter Award is one of the 2010 Diversity Achievement and Mosaic Awards, and recognizes a leading executive who provides enhanced perception of a diversity group personae, and establishes new routes to convey the same to the general public. Gitlin accepted his honor today at the AAF’s District Two Diversity Achievement Awards luncheon held at the New York Athletic Club.
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