Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact lisa@multicultural.com or learn more at Submit Your News.   Subscribe

Deadline Extended! Participate in the 2011 Multicultural Excellence Awards competition!

The deadline for the 11th annual Multicultural Excellence Awards is August 26, 2011. The ANA is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns. Winners will be announced at the ANA’s 13th Annual Multicultural Marketing & Diversity Conference, November 6-8 in Miami, FL. For a campaign to be eligible,it must have appeared between June 2010 and June 2011.

This year, the ANA will review submissions to reflect excellence in key multicultural and media categories, as well as overall business performance.  Read more >>

"Marketing to the New Majority:" New book from Millward Brown Offers Strategies for a Diverse World

AS MINORITY CONSUMERS BECOME THE MAJORITY, BRANDS MUST ADAPT TO STAY RELEVANT

New Book By Millward Brown’s David Burgos and Ola Mobolade Provides the Definitive Roadmap for Reaching the New Multicultural Consumer Mainstream

New York—August 2, 2011
— Today, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2045.  In their new book, MARKETING TO THE NEW MAJORITY: Strategies for a Diverse World (Palgrave Macmillan, August 2011), Millward Brown’s David Burgos and Ola Mobolade explore and analyze America’s increasingly diverse consumer population and offer strategies for marketers hoping to connect with the new mainstream and the different segments that comprise it.  Read more >>

4A's Multicultural Advertising Intern Program (MAIP) 2011 Class to Complete Semester August 11 with Daylong Symposium-The Face of Talent

4a’s Multicultural Advertising Intern Program (MAIP) Culminates With “The Face of Talent 2011” All-Day Symposium Honoring 139 Student Participants, Thursday, August 11

Linda Sawyer, CEO, Deutch, A Lowe & Partners Company; Marc Strachan, Vice President Multicultural Marketing, Diageo-NA; and Bonita Coleman Stewart, Vice President, U.S. Sales, Google Inc. to Speak

New York, July 27, 2011—The advertising industry has declared that finding and retaining the best talent is one of its biggest challenges. The 4A’s (American Association of Advertising Agencies), which provides leadership, advocacy and guidance to the industry, is helping to fill that need with its annual Multicultural Advertising Intern Program (MAIP).  Read more >>

Rosario Dawson, Bill Cosby and Spike Lee Among 2011 Honorees As Adcolor Celebrates Its Fifth Anniversary

THE ADCOLOR® INDUSTRY COALITION ANNOUNCES HONOREES FOR 2011 ADCOLOR AWARDS

ROSARIO DAWSON, BILL COSBY AND SPIKE LEE AMONG 2011 HONOREES AS ADCOLOR CELEBRATES ITS FIFTH ANNIVERSARY  
 
2011 ADCOLOR AWARDS AND INDUSTRY CONFERENCE TO BE HELD IN LOS ANGELES SEPTEMBER 16 & 17
  Read more >>

Hilton Worldwide Names Senior Director of Global Diversity and Inclusion

McLean, Va.  (July 7, 2011) – Hilton Worldwide today announced the appointment of Jon Muñoz as senior director of global diversity and inclusion.  In this role, Muñoz will play a key role in executing Hilton Worldwide’s global diversity and inclusion efforts focused on culture, talent, workplace and marketplace strategies.    Read more >>

Ogilvy and Ogilvyculture Launches Inaugural Cross - Cultural Marketing Conference

Industry Insiders, Influencers, and Thought & Brand Leaders, Join Together for One Day to Explore and Share Insights About the Cross - Cultural Marketplace

Read an article about the OgilvyCulture Launch in today's New York Times - "Mosaic Marketing Takes a Fresh Look at Changing Society," by Stuart Elliott

NEW YORK, July 18, 2011 – OgilvyCULTURE, Ogilvy & Mather’s strategic services practice focused on creating cross cultural advertising and marketing for “the New General Market,” today debuts its inaugural Cross Cultural Marketing Conference.  OgilvyCULTURE, clients and partners held the day-long event to better understand the importance of this new marketplace.   Read more >>

interTrend Taps into a Smart Social Media Network of Over 600 Million Users

Long Beach, California - (July 8, 2011) interTrend announced today the initial launch of a newly designed "web presence" in the form of a custom Facebook fan page. Integrated with the Facebook platform, this strategic move represents a new way of sharing work online by leveraging connections between Facebook friends. No longer will the company ask you to stop what you're doing to "check out our site." Instead, they're coming to you.  Read more >>

Etech: Multicultural Market Insight

Most U.S. banks, Financial Services and Insurance Businesses, unlike many media, retail and grocery companies, have avoided marketing their products and services specifically to the Multicultural consumers. This made sense since the majority of the 50+ million Hispanics and the 40+ million African Americans, the two largest of the groups, who live in the United States typically spend less than the average U.S. consumer on financial services but more on groceries, retail goods and media. Sidestepping the Multicultural market made sense to financial institutions, until now.   Read more >>

GlobalWorks Wins 2011 Communicator Awards For Cablevision and U.S. Bank

The Key to Winning in Multicultural Markets: Create and Collaborate    

 GlobalWorks Wins 2011 Communicator Awards For Cablevision and U.S. Bank


GlobalWorks Group announced today it won three Communicator Awards in the 2011 competition recognized as the leading international awards program honoring creative excellence for communications professionals.  Read more >>

Call for Entries: Participate in the 2011 Multicultural Excellence Awards competition!

The ANA is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns. Winners will be announced at the ANA's 13th Annual Multicultural Marketing & Diversity Conference, November 6-8 in Miami, FL. For a campaign to be eligible,it must have appeared between June 2010 and June 2011.  Read more >>