Multicultural Articles

MMRNews includes advertorial features from more than 250+ companies involved with targeting Hispanics, African Americans, Asian Americans, GLBT and people with disabilities, among other markets. News is supplied by outside sources and edited by Lisa Skriloff. MMRNews clients may distribute press releases and company announcements on multicultural marketing and diversity initiatives to our subscribers, marketing executives (corporate & agency side) and journalists (ethnic & mainstream media).

One week left: Portada's 6th Annual Hispanic Advertising And Media Conference - Unlocking Key Insights To Reach The Hispanic Consumer, September 20, NYC

Portada's flagship annual Hispanic conference is an annual gathering of major decision makers in advertising, marketing and media from all over the United States. Emphasis will be put on how technologies can be leveraged to reach local audiences via digital and print media vehicles. CMO-level marketers and thought leaders will explain their perspectives on how best to reach the burgeoning Hispanic demographic. The Conference can be attended in combination with Portada’s Hispanic Mobile Marketing Forum which takes place in the same venue on the day before (Sept. 19).


Key Topics

>    English-dominant Hispanics: Can they be efficiently reached via in-culture media?
>    The State of the Art-Hispanic Media ROI Measurement Tools. What has been learned?
>    Retailers 2013: How big box retailers are getting ready to reach out to Latinos
>    The crucial question: How can national brands reach local audiences effectively?
>    Trends in Digital Media: Online Video Advertising, Social Buying, Targeting
>    Global Digital Integration: How to monetize USH Audience of Latin American Websites
>    Print Advertising Strategies: How and why print and digital convergence works
>    CMO’s will discuss their Hispanic KPI’s
>    Speed Networking (new refined concept!)
>    New: Motivational Speaker

Confirmed Speakers
Ronald Mendez, VP Group Account Director, MPG Diversity
Felix Palau, VP Marketing, Tecate
Rodolfo Rodriguez, Multicultural Marketing Director, General Mills
Marc Strachan, VP Brand Marketing, Diageo North America
Emma Velez Lopez, Director Acquisition Marketing (Advertising US Hispanic)
Maria Cristina Rios, Director, Multicultural Markting & Media Strategy, Macy's
Justin Bryd, Head of Multicultural Marketing, Chrysler
John Dillon, VP Brand Marketing & Product Innovation, Denny's
Ivan Adaime, VP Digital Media, Impremedia
David Cardona, Multicultural Marketing Manager, Clorox
Dawn Marie Gray, Senior Manager Multicultural Marketing, CVS
Ronald Mendez, VP Group Account Director, MPG
Javier Garcia, GM U.S. Hispanic, Yahoo!
Oscar Padilla, VP Strategy, Luminar
Tania Cameron, Associate Director CRM-Hispanic Segment, Kraft Foods

Additional Major Speakers and Thought Leaders to be announced soon!

Learn How To:
•    Best reach local Hispanic audiences in the era of social networking        
•    Implement profitable online video (advertising)        
•    Monetize Latin American audiences of U.S. Hispanic websites (and vice versa)
•    Determine the right language to best connect with Hispanics    
•    Leverage the power of print FSI’s with mobile coupons        
•    Implement new techniques to profit from the convergence of digital and print media
•    Use context in your Hispanic mobile marketing campaigns        
•    Profit from Big-Box retail advertising in 2013