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Insights Marketing Group adds to Expertise with Neuro-Linguistic Programming (NLP)

(Miami, Florida. February 3, 2011) Rebeca Cantú Helmstetler has joined Insights Marketing Group (IMG) as Senior Project Director. She is a Certified Practitioner of Neuro-Linguistic Programming (NLP) with 15 years experience in qualitative research.

NLP explores relationships between thinking (neuro), communication (linguistic) and patterns of behavior and emotion (programming), thus allowing for fresh consumer insights. "We're thrilled Rebeca has joined our team. Integrating NLP with our existing approach to qualitative is another way IMG invests in our expertise and helps clients effectively connect with their customers," said CEO, Belkist Padilla.

Introduced to NLP as Senior Planner at Howard, Merrell & Partners, Rebeca has continually refined her NLP skills in qualitative research. She has also taught Research and other courses at Elon University. Rebeca earned her MBA and BBA in Marketing at St. Mary's University and Texas A&M University. She is a RIVA graduate and is bilingual/bicultural (English/Spanish). Rebeca can be reached at (305) 854-2121 x252, or via email at

About Insights Marketing Group:

Insights Marketing Group helps their clients drive innovation through their business model by connecting them with their customers where they work, live and play, uncovering fresh insights that unlock opportunity. Visit to learn more.


Belkist E. Padilla
305-854-2121 ext. 201