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Exploring Brand Purpose in DC: 2019 3% MiniCon

 


Consumers want to know who they’re buying from, not just what they’re buying. They care which causes brands support and how they are supporting them. In an age of unprecedented transparency and real-time consumer feedback, what can ad and PR partners do to ensure their clients’ brand messages land and inspire?

Join 3% for a day of inspiration, information, and illumination around the power of brand purpose. 
 
Multicultural Marketing News subscribers receive a 15% discount with code: 3PDCMULTICULTURAL
Tell Me More
WHO'S GOING?
Speaker spotlights and such.  
Sally Ali
Head of Talent Development,
The 3% Movement 
Charlotte Clymer
Press Secretary,
Human Rights Campaign 
Gail Heimann
President,
Weber Shandwick  
Tim Allen
Director of Design,
Microsoft 
WHAT ARE WE TALKING ABOUT? 
  • Indirect Pressure: Resisting The NRA, Breitbart + More Through Media + Consumer Boycotts
  • Capital Pride: How LGBTQ+ Rights are Propelling the Conversation
  • Purpose is Trending: Unpacking the Role of Twitter's Audience in Activating Brand Purpose
  • Direct Pressure: Brands Taking Stands

WHERE SHOULD WE STAY?

The 3% team and event guests will stay at the Eaton Hotel. Book your room through this link by Monday, May 6 to receive a discount (while rooms are available).

Thank you to these generous partners for bringing 3% to the nation's Capital: