Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact lisa@multicultural.com or learn more at Submit Your News.   Subscribe

Ethnic Technologies Announces Launch of ACCESS India and Continuation of Lunch'n Learn Program at Companies


Ethnic Technologies Announces Launch of ACCESS India and Continuation of Lunch'n Learn Program at Companies 
 
Ethnic Technologies®, the leading provider of multicultural marketing data, ethnic identification software and ethnic data appending services, announces the launch of ACCESS India, a new product that identifies individuals from 10 distinct language and cultural groups and is also the next topic in its Lunch and Learn series.
 
Ethnic Technologies' popular Lunch and Learn program brings Direct Marketing presentations delivered to the in-house team responsible for multicultural marketing at corporations and agencies. These tailored presentations are comprised of modules selected from the list below, now including the ACCESS India topic, and then delivered on-site (with lunch included) by the E-Tech team. 
 
ACCESS India provides data to marketers to help them connect with consumers from this most highly educated, highest earning population in North America.
 
Ethnic Technologies combines in-depth name intelligence with Enhanced Neighborhood Analytics (ENA), in a predictive product that provides the most granular data available for each individual Asian Indian record. ACCESS India identifies individuals from the following distinct language and cultural groups:
 
·         Bengali
·         Gujarati
·         Hindi
·         Kannada
·         Malayalam
·         Marathi
·         Punjabi
·         Tamil
·         Telugu
·         Urdu 
 
Combine E-Tech with ACCESS India for advanced market insights. For more information or to schedule a demonstration or program contact: Karen Sinisi, Director of Sales, Ethnic Technologies, Phone (866)333-8324 ext. 117, karens@ethnictechnologies.com
 
The following topics are available for customized in-house presentations (also available as webinars): 
  • How to Identify Indian Customers for Direct Marketing Programs
  • How to Identify Multicultural Customers for Direct Marketing Programs
  • Direct Marketing Success using Multicultural Research and Analysis
  • Key term Definitions: ethnicity, onomastics, Enhanced Neighborhood Analytics, assimilation
  • Predictive identification including segmentation technologies and the multi-layer approach 

About Ethnic Technologies
Ethnic Technologies is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech's multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech data achieves excellent results. Our software segments databases by Ethnicity, Religion, Language Preference, Assimilation Index, Hispanic Country of Origin and Gender more accurately and comprehensively than any other approach. Our analytics and modeling team supports clients with ethnic, language, assimilation, religion and gender data appending services, thus providing marketing professionals with an overview of emerging and existing opportunities. Marketing professionals can also acquire ethnic mailing, telemarketing and email lists for the United States and Canada. The team at Ethnic Technologies designed the entirely predictive E-Tech® market targeting system. E-Tech and our related products identify ethnicity, religion, gender, language preference, degree of assimilation and affluence at the individual level without using personally identifiable information. Ethnic Technologies® is a team of professionals committed to providing the world's finest multicultural marketing software. We seek to connect our customers with valuable new and diverse consumers.

Contact
Karen Sinisi, Director of Sales
Ethnic Technologies
Phone (866)333-8324 ext. 117