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Connecting Brands to Hispanics Conference, NYC, Sept. 30, Portada

Portada's Fourth Annual Hispanic Digital and Print Media Conference on September 30th at the Scholastic Auditorium & Greenhouse with Rooftop Terrace in New York City is fast approaching. The agenda - around the theme "Connecting National Brands to Local Audiences" - provides the basis for a robust conversation with key clients, agency and media executives.
Star Speakers and Presenters: KAREN TREDYTE, VP, Director of Media Services, Casanova Pendrill  - CARLOS BOUGHTON, Brand Director, Heineken USA  - JULIE WEITZNER, VP of Media, Razorfish - TATIANA HANSELL, Sr. Brand Manager Multicultural Marketing at Unilever North America  - TANIA CAMERON, Sr. Manager CRM HISPANIC, Kraft Foods - NELSON GARCIA, SVP/Media, Global Hue - KRYSTIN PAGE, Multicultural Marketing Director, Macy's - MARCELO SALUP, Media Director, DMG Solutions - TERESA IGLESIAS SOLOMON, VP Multicultural Initiatives, Best Buy - FELIX TEJEDA, Hispanic Brand Manager, Sprint Prepaid Group - HECTOR VALLEJO, Multicultural Marketing Director, Stanley & Black Decker  - KATHLEEN M. HALEY, Director, Multicultural Marketing, Hewlett-Packard Company - STEVEN SWARTZ, President of Hearst Newspapers - TERESA WAKELEY, Marketing Media Manager, Volkswagen Group of America - STEVEN WOLFE PEREIRA, SVP, Managing Director of MV42/Media Vest Multicultural - RUDY MARTINEZ, CEO - JUSTIN SIEGEL, CEO and Co-Founder of MocoSpace - AZIM TEJANI, COO - ARMANDO RODRIGUEZ, Head of Sales & Business Development (GM), Yahoo! Hispanic Americas - MICHAELLE FASTLICHT, CEO enESPAÑOL Publishing Group - PAUL MEYER, VP of Digital Media, Publicitas - JUAN SALDIVAR, General Manager, Televisa Int.  - MEBRULIN FRANCISCO, MEC, Supervisor Analytics & Insight - RICHARD TAUB, VP of Business Development, V-me  - NELSON GARCIA, Media Director, Global Hue - ALYSSA POMARICO, Media Director, D’Exposito & Partners - DANIEL VILLARROEL, Director Multiethnic Marketing, Maybelline Garnier

Some of the Questions Top Players will be exploring:

  •  How should Fortune 1000 companies reach and connect with Hispanic consumers?
  •  Will the 2010 Census results finally be a "wake up call" for Corporate America?
  •  What is the "Total Market Approach" and does it work well to reach the Hispanic population?
  •  Where are the digital and print media markets headed? Get the "pulse of the market" in our keynote interview with Steven Swartz, President of Hearst Newspapers
  •  What's in-store for the two largest ad-categories in the Hispanic market?
  •  What role do home country websites play in reaching Hispanic audiences?
  •  How can new custom publishing solutions and user generated content support Hispanic CRM efforts?

PLUS: Network with major players and enjoy breathtaking views at one of NYC's best venues!