Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact or learn more at Submit Your News.   Subscribe

Competitrack for Multicultural Competitive Monitoring

Competitrack monitors multicultural competitive advertising in the Hispanic, African-American, and Asian markets.

Clients can:

  • Monitor competitor messaging for television, newspaper, magazine, radio and online advertising

  • Receive monthly spending reports with breakouts by brand, product, media and market

  • Receive automatic alerts whenever a competitor has broken a new ad or campaign.

Hispanic advertising is monitored on 5 broadcast and cable networks, 28 spot TV stations in 10 major markets, 126 radio stations in 39 markets, over 45 print titles and 95 websites.

In the African-American segment, the tracking covers 100 network, cable, syndicated and local TV programs, as well as 66 radio stations, 51 print titles and 30 African-American targeted websites.

In Asian, media across 6 languages are tracked. 17 TV stations, 73 print titles and 31 websites are covered.


For more information about Multicultural and complimentary trial offers, please contact:
Billy Scheiner
New Business Manager
Tel (718) 482 4232