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Chicago will Host Annual "AHAA: The Voice of Hispanic Marketing" Conference; Focus on Next Generation Multicultural Marketing, June 12-14

Annual Conference Scheduled June 12-14 in Chicago
Fairfax, Va. - AHAA: The Voice of Hispanic Marketing announced that its Annual Conference will take place June 12-14 at the Palmer House Hilton in Chicago. This year's Annual Conference focuses on Next Generation Marketing and how the multicultural market is evolving together with an increasingly accelerated digital world to shape and influence how brands connect with consumers.

The Next Generation Marketing Conference is led by an incredible cast of advertising industry leaders and pioneers. Chaired by Pete Lerma of Richards/Lerma with Isaac Mizrahi of Alma, Marco Lopez of elemento L2 and Linda Lane-Gonzalez of The Viva Partnership rounding out the committee.

"Our future is multicultural, primarily driven by Hispanic growth... and our future is digital, demanding innovation from us all," said Lerma. "No other marketing conference will address the multiple platforms and strategies needed to help marketers, publishers and agencies command this future by authentically connecting with multicultural audiences."

Next Generation Marketing will feature a variety of sessions, includinghands-on workshops, case studies, panels and keynote presentations covering:
  • Hispanics and Big Data
  • Today's Most Powerful Digital Brands are Changing - What Does This Mean to Marketers?
  • The State of the Hispanic Agency and Total Market
  • Multicultural Marketing in Today's Political Landscape 
For more information, please visit and follow all conference chatter on Twitter using the @ahaa handle and hashtag #ahaanextgen.
About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.