Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact or learn more at Submit Your News.   Subscribe

ASIANICITY™ Storyboards: Personalize Your Campaigns for Greater ROI


Achieve better marketing results by tailoring your messaging and promotions to Asian consumers in language, in culture and in the channels they prefer.

In these Storyboards, not only do we cover demographics, financial product usage, shopping and media behaviors, we look at the Asian consumer by... 
  • Country of Origin 
  • Television Preferences 
  • Activities, Occupations and Types of Dwelling
  • Stores Visited 
  • And More

ASIANICITY Storyboards: Learn why you should not be marketing to all Asians in the same way!

Today, 19 million Asian-Americans live in the U.S. and they will reach more than 21.5 million by 2024. For marketers, this is great news, but to really target this audience with the personalization they desire, you will have to understand what makes them unique.

With Claritas' CultureCode consumer segmentation system, you can create consumer profiles or personas by acculturation segment to effectively tailor messaging, promotions, as well as products & services to the specific wants, needs, language usage and cultural practices of the diverse Asian market.

Download Claritas' Asianicity Storyboards and see how we leveraged our CultureCodes for a deeper understanding of the demographics, financial product usage, as well as the shopping and media behaviors of each Asian acculturation segment (AA1 through AA5). 
 Connect With Us!