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ANA Announces Mutlicultural Award Winners

 

ANA ANNOUNCES 2018 MULTICULTURAL

 EXCELLENCE AWARD GRAND PRIZE WINNERS

 

Procter & Gamble Takes Best in Show for Campaign

 Promoting “Love Over Bias” by Wieden + Kennedy

 

MIAMI (November 5, 2018) — Procter & Gamble and its ad agency Wieden + Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA (Association of National Advertisers), for a spot called “Love Over Bias.”

 

The commercial depicts the impact of bias on peoples’ lives through the lens of a wide range of mothers who are shown encouraging and supporting their child athletes in a world that isn’t always accepting of them. It was created by a team of collaborators who have experienced bias in their own lives.

 

In addition to the “Best in Show” award, grand prize winners also were honored in 12 categories for industry-leading advertising at an awards ceremony held during the ANA’s 2018 Multicultural Marketing & Diversity Conference.

 

Now in their 18th year, the 2018 ANA Multicultural Excellence Awards recognize client-side marketers and their agency or media partners who produced multicultural advertising campaigns between June 2017 and June 2018. This year’s competition, open to both ANA members and nonmembers, received 230 entries.

 

The 2018 grand prize brand and agency winners in each of the categories are as follows:

 

 

BRAND COMPANY NAME

AGENCY

CATEGORY

 

Procter & Gamble

Wieden + Kennedy

Best In Show

Procter & Gamble

EGAMI Group

African-American

JPMorgan Chase

interTrend Communications, Inc.

Asian

Goya Foods

Dieste, Inc.

Hispanic

Verizon

McCann

LGBT

Canadian Down Syndrome Society

FCB Canada

People with Disabilities

The Coca-Cola Company

Casanova//McCann

Audio

Comcast

Burrell Communications

Print

PFLAG Canada

FCB/SIX

Digital/Social/Mobile

Procter & Gamble

Wieden + Kennedy

Total Market

Comcast

Burrell Communications

Experiential Marketing

HP Inc.

FF Creative Community

Socially Responsible

Lexus

Walton Isaacson

Significant Results

 

 

 

 

The Best in Show award is given to the best of the grand prize winners in all 12 categories.

 

“There’s no question of the growing importance of multicultural advertising in today’s marketing mix,” said ANA CEO Bob Liodice. “All of last night’s winners represent the best and the brightest in this essential effort, and the ANA is proud to honor and congratulate them on such an excellent body of work.”

 

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing and for outstanding advertising work featuring African-Americans, Asians, Hispanics, LGBTs, and people with disabilities.

 

The award recipients were announced at the ANA Multicultural Excellence Awards Dinner, hosted by Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, and Claudine Waite, ANA Director, Content Marketing Committees & Conferences.

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ABOUT THE ANA

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,700 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 1,000 client-side marketers and more than 700 marketing solutions provider members, which include leading marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.