Multicultural Articles

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2010 ANA Multicultural Marketing & Diversity Conference, Multicultural – The New Mainstream

Is your multicultural marketing mix picking the right audience?
In 2010, babies born to Hispanic, Black, and Asian women will, for the first time ever, account for 50 percent of all births in the nation. The Census Bureau estimates that minorities will constitute a majority of Americans under age 18 in only one decade! The implications to marketers are clearer than ever before—multicultural markets are the new mainstream. The big question is what steps are you and your company taking to pick the right audience. Not sure? Then you should attend the 2010 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy & Mather. This conference is the premiere multicultural marketing event of the year! Industry leaders from multicultural marketing and diversity management come together because they know that it's the combination of disciplines and thought leadership that is the key to driving strong business growth.


Discover key insights and game changing best practices from speakers including: Bea Perez, chief marketing officer at The Coca-Cola Company; Pam El, vice president, marketing at State Farm Mutual Automobile Insurance Co.; and Linda Clement-Holmes, senior vice president, global diversity and global business at The Procter & Gamble Company.

Share ideas with your colleagues—ANA Members can take advantage of the special corporate pricing of $1695 for three members from the same company to attend the conference.

Details:

Date: November 7-9, 2010
Location:
Fontainebleau Miami Beach, 4441 Collins Avenue, Miami Beach, FL 33140
Member rate: $1,195 for a single registration (Spouse/Companion: $495)
Corporate package for members: $1,695 for three members from the same company.
Nonmember rate: $1,395 for a single registration (Spouse/Companion: $495)
Register: Visit our website. For questions, please call 212.697.5950 or email registration@ana.net.