2017 DTC National Conference featuring Multicultural Experts - April 5-7, Westin Copley Place, Boston

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April 5-7, 2017
2017 DTC National Conference featuring Multicultural Experts - April 5-7, Westin Copley Place, Boston

, Boston, MA

With a 15+ year-long reputation as "The Leading Forum for DTC Thought Leaders," the DTC National is one of the largest annual conferences focusing solely on direct-to-consumer Rx marketing. Featuring three of the industry's favorite awards - The DTC National Advertising Awards, Top 25 DTC Marketers of the Year, and DTC Hall of Fame; this conference is designed around cutting edge content (no supplier pitches, no paid agenda slots) and vetted by our prestigious conference board. See Nielsen & Univision share original research from Hispanic Healthcare Journey study, sharing new insights about emotional, behavioral, and cultural considerations for implementing Hispanic outreach. The 2017 DTC National will focus on patient power. A number of forces have been responsible for increasing power of patients. Their employers and insurers have been shifting cost to them through higher deductibles and co-pays. Now most patients are basically self-insured and can pay thousands before getting reimbursed. This means they are demanding their services and products be high value for that added cost. Join hundreds of pharmaceutical and multicultural marketers from around the country at the industry's premier professional conference.  Learn from world-class speakers and network with the pharmaceutical marketing industry's best.  Register today for the 2017 DTC National.   Follow on Twitter using #DTCN17 or visit www.dtc-national.com for more information.  Contact: Scott Ehrlich at Scott@dtcperspectives.com or 770-559-0702.



Register/Info: www.dtc-national.com

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