SMG (Shopper Marketing Group)

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SMG (Shopper Marketing Group)

11611 Tampa Ave., Suite 185
Porter Ranch, CA 91326
Phone: 661-295-5704
Mario EchevarrĂ­a, Managing Partner

We create compelling and culturally relevant advertising campaigns, shopper marketing and promotional programs based on a deep understanding of the multicultural consumer behavior across all acculturation levels, experiences, and channels, fusing creativity and flawless excecution to drive equity and sales for our clients’ brands in a measurable way.

Our History

Ethnic Marketing Group, Inc. (EMG), was founded by Enrique Gil in 1991 as a Hispanic Advertising agency focused on CPG, food & beverage, insurance and QSR. Campaigns and programs have always included targeted media integrated with community outreach and retail promotions.

In January of 2012 Shopper Marketing Group (SMG) was born, fully-owned by the former EMG management team, and servicing former EMG clients and new SMG clients. Supported by its people, partners, suppliers and clients, SMG is positioned to continue to grow by providing the key core services that made EMG the innovative Hispanic integrated marketing firm that top marketers have sought out for many years.

Current clients include: Health Net (California), LaCroix Sparkling Waters, Shasta Sodas, Péru Mágico / DIRECTV (U.S. & Latin America) and Tupperware. Clients also include general agency partners for thier clients' Hispanic market creative and shopper marketing needs. Promotional partners include Vallarta Supermarkets, Superior Grocers and El Super (Southern CA).

Our POV as featured in Outlook for Multicultural Marketing in 2019 - Your Multicultural Marketing News January 2019 Newsletter

Being Relevant and Direct with Multicultural Audiences Today 
So what are the "hot" buttons or issues more relevant with multicultural segments of the U.S. population these days and more into 2019?  From our observations, experiences and in following the news (real news), it is education, immigration, nutrition, healthcare, our environment, and yes very much still entertainment.  And how are some brands tapping into their ethnic audiences in making themselves more relevant to these issues?" As consumers and shoppers, the multicultural household, often still multi-generational, has many questions when it comes to making purchase decisions, big and small. Social media with its influencers, bloggers and fans has provided us with highly targeted and on cue messaging to target demos.  Traditional media still reaches the masses yet more so these days for a broader awareness and branding. Yet no vehicle or channel can replace face-to-face, consultative and experiential, grassroots marketing.  Whether an integrated promotion to spike sales, or a shopper marketing campaign to support your media campaigns, both bring the call-to-action and allow for "closing the sale."  As we've done for Health Net during Covered California open-enrollment season since 2014, or for LaCroix Sparkling Waters since 2015 with targeted sampling events reaching health conscious ethnic women in Southern CA. Or for DIRECTV and Media Networks Latin America in promoting their Perú Mágico lifestyle channel to U.S. adults of Peruvian descent in FL, NJ, NY and CA, since 2013. So got an issue to solve for your multicultural audience? Give us a call. By Mario Echevarría, Managing Partner, SMG (Shopper Marketing Group). For more information, please contact, 661-295-5704, Cel: 312.804.4117, www.smg-roi.comView company profile here.

Business Type: Other Advertising / Multicultural Integrated Marketing Agency
Markets: African American Market,Asian American Market,Hispanic Market,Latin American Market,Multicultural Market
Industry Expertise: Beverages-Alcoholic,Financial Services,Healthcare,Packaged Goods, Food & Beverages, Health & Beauty, Entertainment and Hardware/Tools
Services: Advertising,Direct Marketing,Media Planning-Buying,Social Media,Strategic Planning, Shopper Marketing, Grassroots Outreach, Consumer Promotions, Full Creative and Production, Branding, Direct Sales, POS & Collateral

Number of employees: 30

Percent Minority Owned: 100%

Percent Woman Owned: 0%
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