SMG (Shopper Marketing Group)

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SMG (Shopper Marketing Group)

11611 Tampa Ave., Suite 185
Porter Ranch, CA 91326
Phone: 661-295-5704
Mario EchevarrĂ­a, Managing Partner

We create compelling and culturally relevant advertising campaigns, shopper marketing and promotional programs based on a deep understanding of the multicultural consumer behavior across all acculturation levels, experiences, and channels, fusing creativity and flawless excecution to drive equity and sales for our clients’ brands in a measurable way.

Our History

Ethnic Marketing Group, Inc. (EMG), was founded by Enrique Gil in 1991 as a Hispanic Advertising agency focused on CPG, food & beverage, insurance and QSR. Campaigns and programs have always included targeted media integrated with community outreach and retail promotions.

In January of 2012 Shopper Marketing Group (SMG) was born, fully-owned by the former EMG management team, and servicing former EMG clients and new SMG clients. Supported by its people, partners, suppliers and clients, SMG is positioned to continue to grow by providing the key core services that made EMG the innovative Hispanic integrated marketing firm that top marketers have sought out for many years.

Current clients include: Health Net (California), LaCroix Sparkling Waters, Shasta Sodas, Péru Mágico / DIRECTV (U.S. & Latin America) and Tupperware. Clients also include general agency partners for thier clients' Hispanic market creative and shopper marketing needs. Promotional partners include Vallarta Supermarkets, Superior Grocers and El Super (Southern CA).

Business Type: Other Advertising / Multicultural Integrated Marketing Agency
Markets: African American Market,Asian American Market,Hispanic Market,Latin American Market,Multicultural Market
Industry Expertise: Beverages-Alcoholic,Financial Services,Healthcare,Packaged Goods, Food & Beverages, Health & Beauty, Entertainment and Hardware/Tools
Services: Advertising,Direct Marketing,Media Planning-Buying,Social Media,Strategic Planning, Shopper Marketing, Grassroots Outreach, Consumer Promotions, Full Creative and Production, Branding, Direct Sales, POS & Collateral

Number of employees: 30

Percent Minority Owned: 100%

Percent Woman Owned: 0%
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