Mandala Research

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Mandala Research

5108 Bellemeade Lane
Alexandria, VA 22311
Phone: 703-820-1041
Laura Mandala, CEO

Mandala Research is one of the leading market research companies with broad specialties, including niche markets, multicultural markets, and travel and tourism. We uncover drivers of consumer behavior to enable our clients to develop tactics and messaging that address the motivating factors in decision-making.

Mandala Research has conducted the foundational research for the travel industry in the area of Cultural and Heritage tourism, African American, Hispanic, Travelers with Disabilities, Sustainable Travelers, etc. While serving as Vice President of Research at the U.S. Travel Association Principal Laura Mandala initiated the first study of the LGBTQ market ever to be conducted by a national tourism association in the U.S. Mandala’s clients have included the largest tourism companies and destinations in the world including Marriott, Macy’s, California, New York, Las Vegas and Miami, among others.  
We customize research studies, conduct public polling, design, and implement targeted online studies, and more to help clients answer their most pressing questions. Our customized work includes the following:

Brand Awareness and Image Assessment
Consumer Studies
Customer Satisfaction Measurement 
Economic Impact 
Visioning and Strategic Planning
Creative Concept/Message Development and Tracking
Product/Service Development Research
Public Opinion Polling
Market Segmentation
Employee/Membership Research

Laura Mandala is regularly consulted by media outlets as an expert in tourism and retail trends, and her insights have appeared in articles at CNN, New York Times, LA Times, USA Today, Philadelphia Inquirer, New Orleans Business Journal, Essence, QSR, and others. Leveraging the combined expertise of her team members, Mandala Research has helped more than 200 clients get the insights they need for developing strategy and achieving results.

Laura Mandala, Principal, is a contributor to publications by Americans for The Arts, the International Council of Shopping Centers (ICSC), and has a column in Black Meetings and Tourism, a publication that also awarded Mandala The Apex award for her contributions to enhanced understanding of the African American market. 

She has served as Adjunct Professor of Consumer Behavior in the MBA Program at the Georgetown McDonough School of Business and has taught at George Washington University, Northwestern University, from where she is completing her doctorate.


Business Type: Consulting,Direct Marketing,Market Research Firm
Markets: African American Market,American Muslim Market,Asian American Market,Canadian Market,Chinese Market,Cross Cultural Market,Disability Market,European Market,General Market,Hispanic Market,Jewish Market,Latin American Market,LGBT Market,Men,Middle Eastern,Millennial Market,Multicultural Market,Native American Market,Polish Market,Senior Market (50+),South Asian Market,Total Market,Women’s Market,Women in Business Market
Industry Expertise: Banking,Beverages-Alcoholic,Beverages-Non-Alcoholic,Consumer Electronics,Education,Entertainment/Music,Fast Food,Financial Services,Government,Healthcare,Insurance,Medical,Non-profit,Packaged Goods,Pharma/Health,Professional Services,Real Estate,Retail,Sports,Technology,Telecommunications,Transportation,Travel/Tourism
Services: Brand Building,Consulting,Event Planning,Focus Groups,Market Research,Media Planning-Buying,Moderator Services,Sampling,Strategic Planning,Innovation,Media Planning & Strategy,Multicultural Marketing,Naming,User Experience

Number of employees: 5

Percent Minority Owned: 0%

Percent Woman Owned: 100%
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